Coffee with Jon - Think Big. Get Unstuck. Grow Your Business

Jon and John discuss everything SEO The fourth child of Vietnamese immigrants to Canada, John is very familiar with hard work. He was born and raised in Hamilton and worked from a young age to help his family while also having some pocket money to have fun. John has had almost too many jobs to count, starting when he was ten helping out on paper routes. Through all of his work, though, he has focused on a single thing – building relationships. Whether it was collecting money and making sales on his paper route, shelving books at his local library, or manning the fryer at a stadium, he loved meeting new people and getting to know them. He connected by listening to others' stories and sharing his own. At University in London, Ontario, he studied finance. He quickly learned that living on your own in-residence doesn't mean you can procrastinate and coast – he got 20% below his usual grades on his first exams. He quickly learned to buckle down and work hard to get the results he wanted. One of the defining events of his life was when he was accepted into an exchange student program in his 3rd year of university. He traveled to Lancaster, England for a year and learned a whole new culture and approach. He loved meeting new people, whether students or locals. After graduation, he wanted to continue traveling and was accepted into a program to teach in Japan. However, his brother spoke to him about settling down and handling his finances responsibly, so he chose to get a job in Toronto. His adventure in sales began at Red Pages, a startup that wanted to follow Yellow Pages and create a printed directory, only of websites instead of phone numbers. This was 2003 when Google was in its infancy and everyone was still trying to understand what the internet would be. Yellow Pages was a major player and everyone invested in print ads. John did an excellent job building relationships with local businesses and selling ads for Red Pages, but the product wasn't used the way Yellow Pages was and the startup did not succeed. John's next job taught him that building relationships were so important he wasn't happy if he couldn't do it every day. He was with an affiliate online marketing company that got customers for big businesses that were paying per acquisition. He found the job very transactional and didn't stay long. His passion for building relationships was not possible there. The next five years saw John doing outside sales for Yellow Pages and enjoying the connections he made with business owners and coworkers. However, near the end of his time there the company was faltering. Businesses weren't getting the returns they used to on their ads. Print was declining, and Google was taking over. John wanted to serve his customers more fully, so he started to explore online marketing. The founding of Local SEO Search was an adventure. He got his first customer when he didn't yet have a laptop – he was showing prospects Google search results on his phone. However, his first six-month contract got the ball rolling and it's been doing well ever since. His primary passion in his business is to help small business owners succeed. He loves to see his clients grow and see the tangible results of his work every day. Giving small businesses a leg up so they can compete with more established companies is something John enjoys a great deal. Over time, he's refined what verticals he's interested in serving and made the processes at Local SEO Search more efficient. He focuses on working hard, being honest, transparent, and good to staff and clients. That's when the good stuff really happens. John believes in education and continuous learning. That's why he started his own podcast, Local SEO Today, in 2018. He wanted to provide a tool for business owners and entrepreneurs to help them succeed. Originally, the podcast focused on the expertise of himself and Roger Murphy, Local SEO Search's Vice President of Sales. But in 2019 he began interviewing other business owners and entrepreneurs and has found a wealth of knowledge to share with his audience. In his personal life, John has a wife and a four-year-old son who are the center of his world. He loves to watch his son grow, learn, and interact with the world. He works hard during work hours but at a certain time of day the phone goes off and he focuses on his family. They do a lot together: traveling, skiing, swimming and going to live events. Life is short, so embrace it and take on the adventure. You can run a business the way you want and do it well so that you can spend time with family and friends, which is what really matters. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jared John Vuong: Website: https://www.localseotoday.ca/ Local SEO Today podcast: https://www.localseotoday.ca/podcast/

Jon and Jeff talk with Jeff Shafritz, CEO and Founder of Franchise Guidance, about how to control your future! Jeff helps corporate executives and sales professionals take control of their future by matching them to franchise opportunities that meet their goals and objectives. Jeff has been in franchising since graduating from college and throughout his close to 30-year career has helped hundreds of individuals become franchise business owners. Jeff has the unique experience of being on all sides of the franchise model. He has led the franchise development efforts for a large global franchise organization, been a successful franchisee in the fitness industry, and for the past 18 years has run a franchise consulting business helping candidates understand franchising and determine if it is a good fit for them. If it is, he has a process that matches them with franchise opportunities that fit their background, business and lifestyle goals, and investment criteria. Jeff loves to share his knowledge from all of his experiences in franchising to empower similarly motivated individuals to realize their dreams through business ownership. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Shafritz: Website: https://www.franchiseguidance.com/ Facebook: https://www.facebook.com/Jeff-Shafritz-Franchise-Guidance-541706952958856/ Instagram: http://instagram.com/jeffshafritz_franguidance LinkedIn: http://www.linkedin.com/in/jshafritz YouTube: https://www.youtube.com/channel/UC78f8C51o_W155Cf3y5tKFQ

Jon and Hugh talk about the future of technology, 5G, and wireless connections Hugh Odom is a former AT&T attorney (for over 11 years) and the founder and president of Vertical Consultants, a telecom consulting firm that has provided consulting advice for companies like Walmart, McDonald's and Disney, and governmental institutions like the United States Postal Service; New York Housing Authority; Veteran Affairs; the City of Atlanta and the City of Charlotte. Hugh can share the evolving story of how the telecom industry (services, infrastructure, cell site locations) has and will become more crucial based upon the COVID-19 pandemic and the "new normal" that will result after COVID-19 has run its course. As the founder and President of Vertical Consultants, Hugh wants to demystify not only what is being reported in the news but what is going on behind the scenes inside companies like AT&T, Verizon, and T-Mobile. Hugh has been a resource to newspapers, podcasts, radio shows, and blogs for years. Connect with Hugh: https://www.celltowerleaseexperts.com/ https://www.linkedin.com/in/hugh-d-odom-a13b7025/ https://www.facebook.com/verticalconsultants/ https://twitter.com/vertconsultants https://marketscale.com/industries/software-and-technology/effects-of-sprint-t-mobile-merger-on-infrastructure/ Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon shares a quick tip about what a COI and SOI are. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com

Jon, Jordyn, and Cara discuss starting a clothing company as young entrepreneurs. Jordyn and Cara Lash are Co-Founders of Lash Out. Lash out offers customized embroidered sweatshirts and more. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jordyn Lash and Cara Lash: Instagram: https://www.instagram.com/lasssh_out/ Facebook: https://www.facebook.com/LassshOut

Jon and John talk about training, learning, models, and mindset. John Reid is a corporate training designer, facilitator, and business owner who understands adult learning happens when you engage with people's belief systems. His career centers around the idea that traditional ways of teaching are ineffective because they focus on the idea rather than the learner. Even if your idea is worth sharing, the sharing isn't worth it if people can't learn. As a four-time cancer survivor, John has focused all his energy on his passion - creating ways to engage and get adults to learn by fostering a learning mindset wherever he goes. John worked for both global (Dow Chemical, Elf Atochem) and smaller (LCP Chemicals) firms. Within the learning and development industry, he has built a reputation for providing client focused solutions, achieving recognition and awards for his sales performance. He has engaged in providing an outsource solution for an existing training department; creating and implementing a learning strategy for a major pharmaceutical company, as well as designing and delivering a value selling program for a global industrial sales organization. Key client engagements that John has led include EY, DSM, SCA North America, Fox Entertainment Group, and Proampac. He most recently released his first book "Moving from Models to Mindsets," which is on Amazon. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with John: http://www.linkedin.com/company/jmreid-group/ https://www.facebook.com/jmreidgroup/ https://jmreidgroup.com/

Looking to figure out how to run your business with Virtual experts? Join me and Jamie to hear how to get started and grow your virtual team! Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jamie Garavaglia: Website: www.virtualadminconsultant.com Instagram: https://www.instagram.com/jamieg_virtualadminconsultant/ Facebook: https://www.facebook.com/Jamie-Gavaglia-Virtual-Administrative-Consultant-102494711546751 LinkedIn: https://www.linkedin.com/company/jamie-garavaglia-virtual-administrative-consultant

Jon and Riggs discuss the power of water. Riggs is the founder and CEO of the innovative water technology company, OriginClear, which is delivering water solutions for industrial customers worldwide. OriginClear has developed and licensed an invention that treats industrial and agricultural waste water with very little energy, and no chemicals. And now, industrial users can treat their water right where they use it, using prepackaged "point of use" water treatment systems that have an amazing life cycle of up to 100 years or more. Did you know that not many people put attention to the water they consume on a daily basis? Well, this guy did. Riggs' Bio: Riggs Eckelberry doesn't look like a bomb-thrower. And yet, he's driving the disruption of a trillion-dollar industry that has fallen behind the times and is affecting the health of millions. That industry is Big Water. Simply, those billion-dollar centralized water systems aren't coping with demand, and water quality is getting worse. The answer? Instant InfrastructureTM. Businesses are doing their own water treatment, using modular, prefabricated systems that are trucked right on site. They get better water quality, lower rates through recycling, and even improved environmental grades! Ten years after launching public company OriginClear, Riggs and his team are offering those truck-in-place modular systems in the USA, while licensees are building products internationally using OriginClear's low-energy, chemical-free innovation. Riggs Eckelberry is uniquely qualified to ride the huge wave of do-it-yourself water treatment that is transforming an industry, having learned management in the nonprofit space, captained oceangoing ships, and achieved several tech successes during the dot-com boom. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Riggs Eckelberry: Website: https://www.originclear.com/

Jon and Jeff talk with Terry Judge, CEO of Core Solutions Groups, about Creating CASH FLOW! Terry Judge, Founder, and CEO of CORE Solutions Group, LLC: Terry Judge is the Founder and CEO of CORE Solutions Group, LLC. He is the visionary behind the brand and oversees much of the growth and strategic business planning. Terry has an extensive entrepreneurial background with over 25 years in business ownership and is one of the early adopters of engineering-based cost segregation studies, as well as other highly specialized tax credits and incentives. He has a passion for educating people in the commercial and multi-family space on how to maximize cash flow and take full advantage of the everchanging tax code. Terry speaks nationally and has published several white papers on the magic of cost segregation. Terry has both a tax and engineering background and over the last 14 years, along with his team, have completed thousands of engagements that have yielded over a BILLION DOLLARS in NET TAX SAVINGS. Today, Terry and his firm CORE, are blessed to work with so many of the top accounting, real estate firms as well as the brand-new investor who just purchased their first multifamily investment property! Terry is a firm believer in giving back and supports several local charities in Detroit through its newly formed charitable arm, called CORECARES. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Terry Judge: Website: https://coresolutionsgroup.net/ Facebook: https://www.facebook.com/COREadvisorsgrp LinkedIn: https://www.linkedin.com/in/coresolutionsgroup/ YouTube: https://www.youtube.com/channel/UCNx3x2cakFYdijQ06iRuwoA/videos

Jonathan and Jon discuss the importance of data and facts. Jonathan Silver is the Founder and CEO of Affinity Solutions. Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms, and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment, and political affiliation. Jonathan's vision for Affinity is to use data to improve people's lives. He is a life-long entrepreneur and graduate of Wharton and University School of Engineering. Connect with Jonathan: www.affinitysolutions.com jsilver@affinitysolutions.com Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!