Coffee with Jon - Think Big. Get Unstuck. Grow Your Business

Jon Dwoskin
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Mar 26, 2021 • 22min

SEO 101 - What It Is, How It Works, And The Results

Jon talks with John Vuong, Founder of Local SEO Search, about everything SEO. The fourth child of Vietnamese immigrants to Canada, John is very familiar with hard work. He was born and raised in Hamilton, and worked from a young age to help his family while also having some pocket money to have fun. John has had almost too many jobs to count, starting when he was ten helping out on paper routes. Through all of his work, though, he has focused on a single thing – building relationships. Whether it was collecting money and making sales on his paper route, shelving books at his local library, or manning the fryer at a stadium, he loved meeting new people and getting to know them. He connected by listening to others' stories and sharing his own. At University in London, Ontario, he studied finance. He quickly learned that living on your own in residence doesn't mean you can procrastinate and coast – he got 20% below his usual grades on his first exams. He quickly learned to buckle down and work hard to get the results he wanted. One of the defining events of his life was when he was accepted into an exchange student program in his 3rd year of university. He travelled to Lancaster, England for a year and learned a whole new culture and approach. He loved meeting new people, whether students or locals. After graduation, he wanted to continue travelling and was accepted into a program to teach in Japan. However, his brother spoke to him about settling down and handling his finances responsibly, so he chose to get a job in Toronto. His adventure in sales began at Red Pages, a startup that wanted to follow Yellow Pages and create a printed directory, only of websites instead of phone numbers. This was 2003, when Google was in its infancy and everyone was still trying to understand what the internet would be. Yellow Pages was a major player and everyone invested in print ads. John did an excellent job building relationships with local businesses and selling ads for Red Pages, but the product wasn't used the way Yellow Pages was and the startup did not succeed. John's next job taught him that building relationships was so important he wasn't happy if he couldn't do it every day. He was with an affiliate online marketing company that got customers for big businesses that were paying per acquisition. He found the job very transactional and didn't stay long. His passion for building relationships was not possible there. The next five years saw John doing outside sales for Yellow Pages and enjoying the connections he made with business owners and coworkers. However, near the end of his time there the company was faltering. Businesses weren't getting the returns they used to on their ads. Print was declining, and Google was taking over. John wanted to serve his customers more fully, so he started to explore online marketing. The founding of Local SEO Search was an adventure. He got his first customer when he didn't yet have a laptop – he was showing prospects Google search results on his phone. However, his first six-month contract got the ball rolling and it's been doing well ever since. His primary passion in his business is to help small business owners succeed. He loves to see his clients grow and see the tangible results of his work every day. Giving small businesses a leg up so they can compete with more established companies is something John enjoys a great deal. Over time, he's refined what verticals he's interested in serving and made the processes at Local SEO Search more efficient. He focuses on working hard, being honest, transparent, and good to staff and clients. That's when the good stuff really happens. John believes in education and continuous learning. That's why he started his own podcast, Local SEO Today, in 2018. He wanted to provide a tool for business owners and entrepreneurs to help them succeed. Originally, the podcast focused on the expertise of himself and Roger Murphy, Local SEO Search's Vice President of Sales. But in 2019 he began interviewing other business owners and entrepreneurs and has found a wealth of knowledge to share with his audience. In his personal life, John has a wife and a four year old son who are the center of his world. He loves to watch his son grow, learn, and interact with the world. He works hard during work hours but at a certain time of day the phone goes off and he focuses on his family. They do a lot together: travelling, skiing, swimming and going to live events. Life is short, so embrace it and take on the adventure. You can run a business the way you want and do it well so that you can spend time with family and friends, which is what really matters. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Colin McIntosh: Website: https://www.localseotoday.ca/ Local SEO Today podcast: https://www.localseotoday.ca/podcast/
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Mar 25, 2021 • 33min

How To Build Your Business From Scratch

Jon talks with Colin McIntosh, Founder and CEO of Sheets and Giggles, about how you can build your business from scratch - starting from a business model and plugging in your product. Colin McIntosh is the founder and CEO of Sheets and Giggles. Sheets and Giggles is a eCommerce company in the $12B bedding space. They make their sheets from Eucalyptus, which uses 96% less water than cotton, and makes a more durable product. The Eucalyptus is sustainably harvested on farms, Colin is not depleting natural Eucalyptus with his sheets. Colin came to us to promote his company's emphasis on environmental stewardship and corporate social responsibility. He donated 20k to Corona Virus relief funds last week, and plans to donate much more. Colin also has a great founder story, he started the company by raising 285k with a crowdfunding campaign, and has since attracted 2M+ in venture backing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Colin McIntosh: Website: https://sheetsgiggles.com/ LinkedIn: https://www.linkedin.com/in/colindmcintosh/
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Mar 24, 2021 • 29min

Why Everyone Needs A Virtual Administrative Consultant

Jon, Randall and Jamie discuss why everyone needs a Virtual Administrative Consultant to grow your business and save your time. After 18 years in the corporate world focusing on everything from project management and recruiting to sales and customer service, Jamie Garavaglia decided to use her skills to help business owners reclaim their time so they can focus on the big picture rather than time consuming daily operations. Her business, Jamie Garavaglia, Virtual Administrative Consultant is her newest venture, culminating her experience and channeling it into helping business owners. Jamie works with businesses to help develop, document, and organize systems, processes and people to help organizations scale. It's a role she learned well at her most recent position as Regional Director of Sales and Operations (which she continues to hold) at a highly successful and growing fitness brand. She wears many hats, continue to master many skills and help manage more than 100 employees. Her job is to free up space so the owner can concentrate on growing the brand. She helps to developing SOPs, systems and processes needed to scale the organization which has grown from one to eight brick-and-mortar studios in less than five years. No task is too large or too small for to dig into and as a result Jamie is well versed in a multitude of business areas, including recruiting, marketing, operational and employee development, client relations and customer service. Prior to that, Jamie co-launched ERTutors.com, an online platform that matched highly skilled education professionals with students seeking specialized assistance. As Managing Partner, she was the project manager for the website development, ran the day-to-day operations and handled sales and marketing. Jamie thrives on personal connection and creating this with her clients is essential to a long-lasting relationship. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jamie Garavaglia: Website: www.virtualadminconsultant.com Instagram: https://www.instagram.com/jamieg_virtualadminconsultant/ Facebook: https://www.facebook.com/Jamie-Gavaglia-Virtual-Administrative-Consultant-102494711546751 LinkedIn: https://www.linkedin.com/company/jamie-garavaglia-virtual-administrative-consultant
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Mar 23, 2021 • 15min

What Every Entrepreneur Should Be Thinking Right Now

Jon talks with Paul Birkett, Founder and CEO of Automation Finance, about what you should think about as an entrepreneur and step up you business. Paul is the founder of Automation Finance, where they buy distressed debt at a discount, work with the borrower to get them back on track and pay investors up to 8% return. Within 6 years, they have saved more than 2,000 families from foreclosure and as CEO, Paul oversees Automation Finance's management of $200 Million of distressed mortgages. Previously, Paul spent 18 years at PepsiCo where he served as Vice President and General Manager for the $3Bn Non Carbonated Beverage portfolio and the New York Market Unit. They just recently raised their Seed A round as well of $50m. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Paul Birkett: Website: https://www.automationfinance.com/ Twitter: https://twitter.com/automat_finance LinkedIn: https://www.linkedin.com/in/paul-birkett-82243610 Facebook: https://www.facebook.com/AutomationFinance/posts
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Mar 22, 2021 • 60min

PayPal Virtual Keynote - Democratizing Business Coaching

Jon does a fireside chat with Maria Mileder, the Global Head of Innovation at PayPal. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!
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Mar 21, 2021 • 12min

7 Minute Sales: Nightmare Clients - The Worst and The Best!

Have you ever met a client who almost drove you insane? Did you wonder how you could have turned the table around? In today's episode, Jon and Scott talks about nightmare clients and what we can learn from them. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!
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Mar 20, 2021 • 28min

The Power Of Water

Did you know that not many people put attention on the water they consume on a daily basis? Well this guy did. Jon and Riggs discuss the power of water. Riggs is the founder and CEO of the innovative water technology company, OriginClear, which is delivering water solutions for industrial customers worldwide. OriginClear has developed and licensed an invention that treats industrial and agricultural waste water with very little energy, and no chemicals. And now, industrial users can treat their water right where they use it, using prepackaged "point of use" water treatment systems that have an amazing life cycle of up to 100 years or more. Riggs Eckelberry doesn't look like a bomb-thrower. And yet, he's driving the disruption of a trillion-dollar industry that has fallen behind the times and is affecting the health of millions. That industry is Big Water. Simply, those billion-dollar centralized water systems aren't coping with demand, and water quality is getting worse. The answer? Instant InfrastructureTM. Businesses are doing their own water treatment, using modular, prefabricated systems that are trucked right on site. They get better water quality, lower rates through recycling, and even improved environmental grades! Ten years after launching public company OriginClear, Riggs and his team are offering those truck-in-place modular systems in the USA, while licensees are building products internationally using OriginClear's low-energy, chemical-free innovation. Riggs Eckelberry is uniquely qualified to ride the huge wave of do-it-yourself water treatment that is transforming an industry, having learned management in the nonprofit space, captained oceangoing ships, and achieved several tech successes during the dot-com boom. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Riggs Eckelberry: Website: https://www.originclear.com/
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Mar 19, 2021 • 34min

Sales, Leadership and Staying Safe During COVID

Jon, Jeff and Jared discuss sales, leadership and how to protect yourself during COVID. Jared Rothberger is co-owner of JAN-PRO Detroit, a franchise of JAN-PRO. JAN-PRO realizes the test every cleaning company must pass is whether the value of its service is worth the cost. That is why JAN-PROs goal is to provide the highest quality, most up-to-date, professional commercial cleaning service at the best possible price. JAN-PRO will tailor each cleaning program to meet your individual needs, assuring you a better value for your money. At JAN-PRO you pay only for the cleaning services that you want. JAN-PRO® owner/operators are dedicated to providing consistent, reliable service on an ongoing basis. Jon talks with Jared Rothberger about how Jan-Pro Detroit is helping businesses and homeowners disinfect their spaces. During the Coronavirus pandemic, Jan-Pro has completely pivoted their janitorial services focus on Enviroshield disinfecting, which typically takes about an hour and is a minimally-envasive process. Jan-Pro offers both decontamination services for after someone has tested positive for COVID-19 and preventative services to protect surfaces for up to six months. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jared Rothberger: Website: https://jan-pro.com/detroit/ Facebook: https://www.facebook.com/JANPROSouthfieldMI/ Twitter: https://twitter.com/janprodetroit Pinterest: https://www.pinterest.com/janprodetroit/
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Mar 18, 2021 • 12min

Strategies In Successfully Pivoting A Business

Jon talks with Jeff Bermant, Founder and CEO of Cocoon Browser, about strategies to successfully pivot your business and tips on starting a business. Jeff Bermant is the founder and CEO of Cocoon Browser. Cocoon allows you to privatize your online data. If you're willing to share the data, Cocoon will pay you, which allows you to monetize data that would be shared anyway with a traditional browser. Jeff pivoted from real estate development to information security in 2008 when he started Virtual World Computing. He's done 775M in real estate development. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Bermant: Website: https://getcocoon.com/mdr LinkedIn: https://www.linkedin.com/in/jeffrey-bermant-83911619/
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Mar 17, 2021 • 29min

Keeping Business Momentum - The Key To Success

Jon talks with Gina Kell Spehn, Co-Founder and President, New Day Foundation for Families, about how to keep the momentum and energy in your business. Gina Kell Spehn is wife to Michael for 12 years, mom of five, a New York Times bestselling author, and co-founder and President of New Day Foundation for Families. Gina and Michael founded New Day in 2007 to honor their late spouses Matt Kell and Cathy Spehn who each succumbed to cancer in their 30's. Gina and Michael co-authored the New York Times bestselling book, "The Color of Rain", which tells their story, and the origins of New Day. Their book became a Hallmark Movie Channel original in 2014. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Gina Kell Spehn: Website: www.FoundationForFamilies.org Twitter: www.twitter.com/ginakellspehn Instagram: www.instagram.com/ginakellspehn LinkedIn: https://www.linkedin.com/in/ginakellspehn/ Facebook: https://www.facebook.com/FoundationForFamilies/

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