Talking about Platforms

Join Elizabeth J. Altman, an associate professor and former industry executive, as she delves into the evolving landscape of workforce ecosystems. She shares insights from her extensive career at Motorola and academia, discussing how platforms connect diverse groups. Discover how companies like Novartis leverage external contributors and why brand identity can enhance customer involvement. Elizabeth also addresses the leadership challenges in managing these networked workforces and hints at her upcoming book on the subject.

Rebecca A. Karp, an Assistant Professor at Harvard Business School, dives deep into platform strategies and governance. She illustrates how IBM's Eclipse platform opened up to accelerate development, balancing openness with quality controls. Karp discusses the implications for creators in today’s digital landscape, arguing that engaging them in governance could enhance platform appeal. She also highlights challenges for streaming platforms like Twitch and explores the future of creator economies, complementors, and ecosystem competition.

Competition, incentives, and the future of digital platforms in light of emerging blockchain and web3 technologies. Hanna's bio: Hanna Halaburda joined New York University Stern School of Business as an Associate Professor of Technology, Operations and Statistics in September 2019. In her research, Professor Halaburda studies how technology changes economic forces and thus affects business models and interactions in the marketplace. One strand of her work focuses on competition between digital platforms. Since 2011, she has built a research program in digital currencies and blockchain technologies, including analyses of incentives in consensus protocols, cryptocurrency adoption, smart contracts, and token issuance. Professor Halaburda’s work has been published in Management Science, RAND, American Economic Journal, Games and Economic Behavior, and other academic journals. In 2015 she co-authored Beyond Bitcoin: The Economics of Digital Currency, the first book analyzing digital currencies from the economic perspective. The book’s 2nd edition, co-authored with Miklos Sarvary and Guillaume Haeringer, was published by Palgrave Macmillan in 2022. Prior to joining NYU Stern, Professor Halaburda was an Assistant Professor at Harvard Business School, and a senior economist at the Bank of Canada. She holds Master’s degrees in Economics from the Warsaw School of Economics and in Philosophy from Warsaw University, and a PhD in Economics from Northwestern University. Link to the paper: https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2020.3636 Hanna's Linkedin: https://www.linkedin.com/in/hanna-halaburda-7b368b12/ Hanna's Twitter: @hannahalaburda Link to Hanna's book Beyond Bitcoin: https://www.amazon.com/Beyond-Bitcoin_-Economics-of-Digital-Currencies-and-Blockchain-Technologies/dp/3030889300

How digital platforms are overtaking the state and how we can regain control Vili's bio: Vili Lehdonvirta is a Professor of Economic Sociology and Digital Social Research at the Oxford Internet Institute, University of Oxford. His research examines how digital technologies are used to reshape the organization of economic activities in society, from gig platforms to online marketplaces and virtual currencies to crowdfunding. Link to the book, Cloud Empires: https://mitpress.mit.edu/9780262047227/cloud-empires/ Vili's website at the OII: https://www.oii.ox.ac.uk/people/profiles/vili-lehdonvirta/ Vili at Twitter: @ViliLe Vili at Linkedin: https://www.linkedin.com/in/vililehdonvirta/

The skills platform professionals need, why there should be a Platform-MBA and how the emerging fields of decentralisation, NFTs and the Metaverse will increase the demand for people with a future-proof knowledge and skillset. Peter's Bio: Peter C. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has held senior strategy, innovation and market intelligence roles at large global enterprises including General Electric, KPMG and IHS/CERA. Recognizing the strategic significance of platforms more than a decade ago, he led and published the first global survey of platform companies. He has served as co-chair of the MIT Platform Strategy Summit since 2016. Peter is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. Peter received his BA from Hampshire College and his master’s degree and PhD degree from MIT. (from https://platformstrategyinstitute.com/about-us/) Peter's Linkedin: https://www.linkedin.com/in/peter-c-evans-phd-217b8 Peter on Twitter: https://twitter.com/pevans_c MyLearningNFT: https://mylearningnft.com/ The MIT Platform Strategy Summit: https://ide.mit.edu/events/2022-mit-platform-strategy-summit/

In this enlightening discussion, Grace Gu, an Assistant Professor of Information Systems at Boston College, delves into the paradox of trust in online platforms. She reveals how increasing consumer trust can ironically lead to disintermediation, where users might choose to bypass platforms altogether. Grace shares insights from her research on freelance marketplaces, emphasizing the potential risks involved with avoiding platform fees. She also explores strategic redesigns that can enhance customer retention and the future dynamics of platform interactions across industries.

“Digital colonization” of highly regulated industries: an analysis of Big Tech platforms' entry into healthcare and education Pinar's Bio: Pinar Ozcan is a Professor of Entrepreneurship and Innovation. She also serves as the Director of the Oxford Future of Finance and Technology (Fintech) Initiative. Pinar specializes in entrepreneurship and strategy in technology markets. Her current research includes the open banking project, where she examines the industry disruption in banking through regulation and entry of fintech, and the development of the sharing economy. Pinar completed her Ph.D. at the Stanford Technology Ventures Program (STVP) at the Stanford University Management Science and Engineering Department, and also holds a Master of Science and dual Bachelor’s degrees from Stanford. At Stanford, Pinar directed the AEA Stanford Executive Institute, a summer executive program for the high-tech industry for three consecutive years. She also organized the Stanford Entrepreneurship Thought Leaders Seminars and helped create the Stanford Entrepreneurship Corner for entrepreneurship educators worldwide. Link to Pinar's website: http://pinarozcan.com/ Link to Pinar's Linkedin: https://www.linkedin.com/in/profpinar/?originalSubdomain=uk Link to Pinar's Google Scholar: https://scholar.google.de/citations?user=b-tTbT8AAAAJ&hl=de&oi=ao Link to the paper: https://ora.ox.ac.uk/objects/uuid:c4ffb1b6-b9ef-4a6b-8792-25fb14d949b9

Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms Tommaso's Bio: Tommaso Buganza is Full Professor of Leadership and Innovation at the School of Management of Politecnico di Milano where he also is co-founder of LEADIN'Lab, the Laboratory for Leadership, Design and Innovation and co-founder and scientific director of IDeaLs, the research platform focused on engaging humans to make transformation happen. He is a lecturer in Innovation Management and Project Management, responsible for the Project Management Academy and coordinator of the innovation and training area at MIP. He is the Board chairperson of the Product Development Management Conference EIASM-IPDMC. His research activity explores the intersection between technological innovation and leadership. Antonella's Bio: Antonella Moretto is Associate Professor at the School of Management of Politecnico di Milano, with abilitation as Full Professor since July 2021. She teaches Supplier Relationship Management and Collaborative Innovation for Sustainability and Impact at the MSc of Management Engineering and she is part of the core faculty of the MIP Graduate School of Business in the area of Purchasing and Supply Management. At the MIP Graduate School of Business, she is the Associate Dean for Open Programs. At the DIG, she is co-Director of the Observatory Supply Chain Finance of Politecnico di Milano. Since 2016, she is executive committee member of Ipsera, the international research association of Purchasing. Link to the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=59184

The Platform Economy Matures: Measuring Pervasiveness and Exploring Power John's Bio: Zysman received his B.A at Harvard and his Ph.D. at MIT. He has written has extensively on European and Japanese policy and corporate strategy; his interests also include comparative politics, Western European politics, and political economy. Zysman’s publications include The Highest Stakes: The Economic Foundations of the Next Security System (Oxford University Press, 1992), Manufacturing Matters: The Myth of the Post-Industrial Economy (Basic Books, 1987), and Governments, Markets, and Growth: Finance and the Politics of Industrial Change (Cornell University Press, 1983). Martin's Bio: Martin Kenney is a Distinguished Professor of Community and Regional Development at the University of California, Davis; a Senior Project Director at the Berkeley Roundtable on the International Economy; and a Senior Fellow at the Research Institute for the Finnish Economy. He has been a visiting scholar at the Copenhagen Business School, Cambridge, Hitotsubashi, Kobe, Stanford, Tokyo Universities, and UC San Diego. His scholarly interests are in the entrepreneurial high-technology regions, university-industry technology transfer, the development of the venture capital industry, and the potential social and economic impacts of online platforms on corporate strategy, industrial structures, and labor relations. He co-authored or edited seven books and 150 scholarly articles on related topics. His first book Biotechnology: The University-Industrial Complex was published by Yale University Press. His most recent edited books Public Universities and Regional Growth, Understanding Silicon Valley, and Locating Global Advantage were published by Stanford University Press where he edits the book series Innovation and Technological Change in the Global Economy. His co-edited book Building Innovation Capacity in China was published by Cambridge University Press in 2016 and has been translated into Chinese. He is a receiving editor at the world’s premier innovation research journal, Research Policy, and edits a Stanford University book series. John's website at the Berkeley Roundtable on the International Economy: https://brie.berkeley.edu/topics/john-zysman Martin's website: https://kenney.faculty.ucdavis.edu/ Link to the paper: https://academic.oup.com/ser/article-abstract/19/4/1451/6224398?redirectedFrom=fulltext

Algorithmic Management of Work on Online Labor Platforms: When Matching Meets Control Mareike's Bio: Mareike is Assistant Professor in Bentley University's IPM department (since 2020). She conducts research in the field of information systems management. She is interested in platforms' use of digital technologies (e.g., matching algorithms or digital trust tools) and the effects on platform participants (e.g., Uber drivers or Airbnb users). Her major research interests are (1) algorithmic management on online labor platforms and the future of work, and (2) digital trust and reputation on (sharing economy) platforms. She conducts qualitative and quantitative research alike. Previously, she worked as an Assistant Professor at Warwick Business School (2016-2020), a visiting scholar/teaching fellow at the London School of Economics (2018-2020), and a postdoctoral researcher at NYU’s Stern School of Business (2015-2016). She holds a doctoral degree in Business/Management from the University of Hamburg (2012-2015), and an M.Sc. in Management from the London School of Economics (2010). Before starting her career in academia she worked for the United Nations (NYC office) on topics such as sustainability, climate change, and the green economy. Mareike's website: https://www.mareikemohlmann.com/ Mareike's Twitter: @digital_mareike Link to the paper: https://misq.umn.edu/algorithmic-management-of-work-on-online-labor-platforms-when-matching-meets-control.html