

Talking about Platforms
Daniel Trabucchi, Tommaso Buganza and Philip Meier
We bring the latest discoveries from the field platform research right into your preferred podcasting app.
Digital platforms are omnipresent in almost all of our daily activities – from booking a fitness class to sending or watching a video clip, going through calling a cab, and ordering a pizza…even listening to this podcast – are mediated by multi-sided platforms.
Talking About Platforms is the place where we discover and try to make sense of the underlying mechanisms that have enabled and facilitated the rise of the platforms. We enter a critical discussion on what they can become for people, companies, and our society.
In every episode we welcome a platform scholar who will share with us one of his/her latest pieces of research, making it accessible to everyone and chatting with us on what platforms are and where they may go in the future.
Digital platforms are omnipresent in almost all of our daily activities – from booking a fitness class to sending or watching a video clip, going through calling a cab, and ordering a pizza…even listening to this podcast – are mediated by multi-sided platforms.
Talking About Platforms is the place where we discover and try to make sense of the underlying mechanisms that have enabled and facilitated the rise of the platforms. We enter a critical discussion on what they can become for people, companies, and our society.
In every episode we welcome a platform scholar who will share with us one of his/her latest pieces of research, making it accessible to everyone and chatting with us on what platforms are and where they may go in the future.
Episodes
Mentioned books

Jan 3, 2024 • 48min
Platform governance design with Liang Chen
Liang Chen, an Associate Professor at Singapore Management University, delves into the intricate world of platform governance. He shares how personal experiences, like his wife's creator work, fuel his fascination with platforms. The conversation explores how platforms nudge creators with incentives and the critical success factors for engaging them. Liang addresses power imbalances and discusses the challenges of globalizing digital platforms, highlighting the tension between public and private traffic. He also touches on the future of decentralized platforms and AI's transformative role.

Dec 27, 2023 • 48min
Dimensions of data labor with Hanlin Li
Hanlin Li, an assistant professor at UT Austin, delves into the complexities of data labor and governance. She discusses how online contributions are monetized and the need for transparency in data practices. Hanlin examines motivations behind volunteer content creation and explores generative AI's impact on creators. She emphasizes the importance of designing effective transparency measures and suggests policy mandates for data usage disclosure. Her insights aim to empower data producers and highlight the societal implications of user-generated content.

Dec 20, 2023 • 52min
Platform ecosystems as meta‐organizations with Tobias Kretschmer
Tobias Kretschmer, an ISTO professor at LMU Munich School of Management, discusses platform ecosystems as meta‐organizations. They cover topics such as the role of platform orchestrators, regulatory responses to platform problems, characteristics of platforms as meta-organizations, differences between traditional firms and platforms, the use of notifications and incentives, and the importance of critical mass and killer apps in platform ecosystems.

Dec 13, 2023 • 53min
The ERP platform play with Oliver Bossert
Oliver Bossert, specialized in large-scale transformations of enterprise architecture in various industries, discusses platform strategies for traditional firms, implementing 3D printing and inventory management, balancing localization and centralization, disciplined agile organizations, and the use of platforms within companies.

Dec 6, 2023 • 26min
Introducing season III
In season three of the podcast, the hosts discuss their personal journeys and the origins of platform thinking. They emphasize the importance of understanding and shaping platforms through research and collaboration. The hosts also explore different formats for practicing platform thinking and discuss the potential of platforms in various contexts.

27 snips
Apr 12, 2023 • 44min
Investing in network effects with Sameer Singh
Not All Platforms Are Created Equal
Sameer's bio: Sameer Singh is an early-stage investor focused on network effects, a Venture Partner at Speedinvest, and part of the Atomico Angel Program. He created Breadcrumb.vc in 2020 to help founders understand and leverage network effects. Sameer then launched a cohort-based course called Applied Network Effects in 2021 to create a structured learning program for founders, product/growth professionals, and investors.
Link to Breadcrumb VC: https://breadcrumb.vc/
Link to Sameer's Network Effects Course: https://maven.com/breadcrumb/applied-network-effects/

Mar 22, 2023 • 53min
Platform business design with Ted Ladd
Understand, Design and Innovate Multi-Sided Platform Businesses
Ted's bio: Ted Ladd is a full Professor of Entrepreneurship, former Global Dean of Research and former Dean of the San Francisco Campus at the Hult International Business School. He is also an Instructor of Platform Entrepreneurship at Harvard University and Stanford University. His research focuses on innovation in general and multi-sided platforms in specific, published in a range of academic and practitioner-focused channels. His most recent book, Innovating With Impact, with Alessandro Lanteri, is published by the Economist and distributed by Profile and Pegasus. He was a member of seven different startups in Silicon Valley. The most recent was acquired by Google.
Link to the Platform Canvas: https://www.theplatformcanvas.com/
Link to Ted's new book "Innovating with Impact": https://www.amazon.de/gp/product/B0B3Y8FMFH/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0
Ted on Linkedin: https://www.linkedin.com/in/tedladd/

Mar 8, 2023 • 57min
Platform ecosystem emergence with Llewellyn D. W. Thomas
Between active design and guided serendipity.
Llewellyn's bio: Llewellyn D.W. Thomas holds a Ph.D. from Imperial College Business School, an M.B.A. (with Distinction) from Cass Business School, a L.L.B. (Honours) from University of Sydney and B.A. (Honours), also from University of Sydney. He also holds a Diploma in Company Direction from the Institute of Directors, London and a Professional Diploma in Marketing from the Chartered Institute of Marketing, London.
Prof. Thomas’s teaching is focused on the impact of digitalization on organizations and with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset.
His research interests lie in the co-evolutionary processes that lead to successful digital innovation and entrepreneurship. He focuses on ecosystem creation, evolution and dynamics in digital economy contexts. Llewellyn’s research is presented regularly at top-tier conferences, including the yearly Academy of Management Conference. His work has appeared in top-tier journals, including Journal of Management, Journal of Management Studies, Strategic Entrepreneurship Journal, Industrial and Corporate Change, and the Academy of Management Perspectives. He has also published in other journals, including Communications of the ACM, Business Horizons, and Telecommunications Policy.
Link to the paper: https://www.sciencedirect.com/science/article/abs/pii/S0166497221002224?via%3Dihub
Llewellyn's Google Scholar:https://scholar.google.co.uk/citations?user=t1qZ7xwAAAAJ&hl=en

8 snips
Feb 22, 2023 • 46min
A common framework for digital platform ecosystems with Andreas Hein
Synthesising research on digital platforms and digital platform ecosystems to provide a definition that integrates both concepts.
Andreas' bio: Dr. Andreas Hein Head of Research Group Digital Platforms and eGovernment at the Technical University in Munich. His research focuses on digital platforms ecosystems; business models; service ecosystems; value co-creation.
Link to the paper: https://link.springer.com/article/10.1007/s12525-019-00377-4
Link to Andreas' Linkedin: https://www.linkedin.com/in/andreas-hein-84a17391/?originalSubdomain=de

Feb 8, 2023 • 51min
Decentralized versus distributed platforms with Jean-Philippe Vergne
Blockchain, Machine Learning and the Future of the Digital Platform
JP's bio: JP Vergne examines the evolution of capitalist societies since the early 17th century. In particular, he explores how socially contested organizations affect the renewal of industries at the vanguard of the economy.
His award-winning research on piracy, on the global arms industry around 9/11, and on the rise of blockchain-powered organizations has been published in leading academic journals as well as in two books. His findings have been featured in such media outlets as the Financial Times, The Globe & Mail, The Economist, Bloomberg, CBC Radio and TV, Forbes, as well as in various cryptocurrency news sources.
JP has given keynote presentations at international technology conferences (e.g. Google Zeitgeist, South by Southwest, TEDx) and at high-profile corporate events.
Link to the paper: https://journals.sagepub.com/doi/10.1177/2631787720977052
Link to JP's university page: https://www.mgmt.ucl.ac.uk/people/jeanphilippevergne
JP's Twitter: @PirateOrg
Further reading:
Hsieh, Y., & Vergne, J. P. (2022). The Future of the Web? The Coordination and Early‐Stage Growth of Decentralized Platforms. Strategic Management Journal. doi:10.1002/smj.3455
Hsieh, Y., Vergne, J. P., Anderson, P., Lakhani, K., & Reitzig, M. (2018). Bitcoin and the rise of decentralized autonomous organizations. Journal of Organization Design, 7 (14). doi:10.1186/s41469-018-0038-1


