Perpetual Traffic

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay. In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us. Listen in to see how John finishes this sentence. “Performance Max is the future. However…” IN THIS EPISODE YOU’LL LEARN:What dictates which of your campaign ads are shown on which networks How to run high-bar supplementary campaignsPros/cons of the four bidding strategies Performance Max can useHow to protect your legacy campaigns while still utilizing Performance Max LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Create a Performance Max campaign (from Google)Solutions 8Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite

Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes. In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice. Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead? IN THIS EPISODE YOU’LL LEARN:Tips for optimizing your ad campaigns off qualified leads, not any old leadsWhy (and how) to use 3D laser-focused layered targeting strategiesAleric’s expert opinion on advertising on each of the other social media channelsWhy NOW is the time to stake your claim on YouTube LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Aleric Heck on YouTubeConnect with Aleric on FacebookFollow Aleric on IGAppFind on YouTubeAdOutreachkeywordsearch.comPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us.  In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but now they’ve killed FLoC and introduced Topics. Why? How? What’s the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second? Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask.  IN THIS EPISODE YOU’LL LEARN:The key differences between FLoC and Topics (and why you need to know)What this change means for companies with long sales cyclesWhy 3 topics and why 3 weeks?How to start experimenting in the Topics section of Google ads LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8Google announces TopicsPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PTTier 11 Data Suite

When done right, influencer marketing can move the needle exponentially for your brand. In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly, an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them.  Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand. IN THIS EPISODE YOU’LL LEARN:What big influencer marketing mistakes brands commonly make Why influencer marketing is superior to retargetingHow to figure out which influencers are the best fit for your brandWhy you need both great content and more eyeballs (and how to get it all) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:hellojustinkline.commarkerly.comPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterFollow Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with Tier 11’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game. Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways. IN THIS EPISODE YOU’LL LEARN:How to create a specific audience and boost small bits of content only to themWhy paid ads by themselves don’t work on InstagramHow to set up conversation starters in your Instagram DMs with MinichatWhy you should play the IG game instead of trying to hack it (and how to do it) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11 ManychatPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PT

You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU’LL LEARN:The big difference between lead gen ads and conversion lead adsHow to get more qualified leads on Instagram (and what it will cost you)Why conversion leads ads might not be right for your businessSome bad news about organic reach on IG and what you can do about it LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11 Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys? If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That’s why they’ve been working hard on CAPI Gateway. Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before.  IN THIS EPISODE YOU’LL LEARN:How the AEM hierarchy works and how to set it up the right wayWhy (and how) you should draw out your customer life cycleHow CAPI gets around some of advertisers’ biggest problemsHow it’s possible to have well-performing ads AND respect people’s privacy LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meta’s tech websiteConversions APIConversions API GatewayConnect with Sean on LinkedInConnect with Ben on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time.  In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift. Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more.  IN THIS EPISODE YOU’LL LEARN:What effect Conversions API has had on advertisers’ visibility and data controlHow to make sure you have a cohesive data strategyWhat you need to know about PCM and AEMTips for choosing the right predictive event LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Conversions APIKasim’s iOS 14 Best Practice (NOT hack) on YouTubekasimsbestpractice.com (just kidding)Perpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PT

A new bill was introduced this week that could literally take away your ability to be seen by your target audience. In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.” Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems. IN THIS EPISODE YOU’LL LEARN:What kind of targeting the bill does “allow” and why that’s not a concessionWhat the “Overton Window” is and why it mattersWhy and how this bill hamstrings every single small business out thereTips for building (and being grateful for) a beautiful community LINKS AND RESOURCES MENTIONED IN THIS EPISODE:“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising’” (The Verge)Banning Surveillance Advertising ActPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite

Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?   In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at Jeeng, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community. Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world. IN THIS EPISODE YOU’LL LEARN:Tips for customizing email to the same degree you customize social mediaHow to grow your click-to-deliver rate (and why the metric is so important)How often you should send emails to your list (and why)Tips for segmenting and split testing your emails LINKS AND RESOURCES MENTIONED IN THIS EPISODE:jeeng.comConnect with Jeff on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual