Perpetual Traffic

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss. The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great.Listen to the Ready to Lead PodcastListen in for some encouragement and advice from a long-time (and well-respected) virtual leader. IN THIS EPISODE YOU’LL LEARN:What leaders need to know about human psychologyTips for transitioning from in-person to virtual leadershipHow constructive reprimands can actually build trustWhy emojis are key to Ralph’s company being a virtual organization LINKS AND RESOURCES:Virtual Boss (Ralph’s new book)Perpetual Traffic podcastTier 11 The 4-Hour WorkweekThe MotiveOTHER SHOWS YOU MIGHT ENJOY:Business Lunch with Roland Frasier and Ryan DeissPerpetual Traffic with Ralph Burns and Kasim AslamDigitalMarketer Podcast with Mark de Grasse and Mandy McEwenMentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.Listen in for some knowledge bombs that are going to blow your mind. IN THIS EPISODE YOU’LL LEARN:What goes in the very specific “bucket” Google asks you to fillHow Google dynamically & algorithmically determines purchase paths Why Facebook advertisers have an advantage when it comes to Performance MaxWhy Google’s 500-touchpoint paradigm means you have to up your content game LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Kasim’s Performance Max YouTube videoSolutions 8 Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers?  On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them. Listen in to hear what some of those opportunities might be—and when we can expect them to materialize. IN THIS EPISODE YOU’LL LEARN:The pros and cons of being “first to market” in the metaverse What effect the iOS 14 update had on the release of the metaverse What impact AR and VR will have on the future of advertising (and life in general)How the metaverse will allow small advertisers to become pioneers LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?  In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY! Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now). IN THIS EPISODE YOU’LL LEARN:How long it will take your business to get CAPI Gateway up and running smoothly What this next round of privacy changes could mean for your business What you need to know about event match quality and first party data layeringHow to use Meta’s Conversion Lift and why it’s so valuable LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite

If you’re running Google ads, you need to get on board with Performance Max immediately.  On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now. Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.” IN THIS EPISODE YOU’LL LEARN:What experience/know-how you need to run Performance Max without an agencyWhat the New Customer Acquisition feature means (and how to use it) What will happen when Performance Max takes over Smart Shopping on June 30Why you absolutely shouldn’t use Performance Max without videos ready to go  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Kasim and John on YouTubeSolutions 8Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetual

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite Tier 11 Data Suite

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more.  In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.” Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways. IN THIS EPISODE YOU’LL LEARN:What it means for your campaign to have truly unlimited asset groupsHow to manipulate the types of leads created in Performance MaxWhat you get in your weekly Trends Analysis update (and how to read it)Everything you need to know about search categories and audience segmentation  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PThttps://www.activecampaign.com/

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers. Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads. IN THIS EPISODE YOU’LL LEARN:3 factors to consider when choosing a video to put paid ads behindHow and why to optimize your YouTube videos for retention (not leads/sales)What formula works best for thumbnailsWhy the 90-second mark and 7-minute mark are so important  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tom’s Special Offer for PT ListenersViewability (Tom’s company)TomBreeze.comEp. 24: 4 P’s of YouTube Advertising (Part 1) Kasim with his coach Uzair on YouTube Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopMentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible. Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform. IN THIS EPISODE YOU’LL LEARN:Why only 4% of LinkedIn users are actually posting and how that works in your favor How comments, likes, and shares affect LinkedIn’s algorithmHow to feed Bing interest data into LinkedIn (and why you’d want to)Why targeting is so specific and lead quality is so high on LinkedIn  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE LinkedIn Ads Startup Checklist B2Linked.comFollow/Connect with AJ on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite