Perpetual Traffic

How much research is enough for writing copy and creating ad content?We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.  IN THIS EPISODE, YOU'LL LEARN:Using CaAMP to drive client resultsThe type of ads that work for all types of businessesWhy not all leads are created equalGated content dos and don'tsConversion tracking and why it's importantWhy testimonials video ads are effective for all types of businesses The Creative Lab deep dive researchUncovering why customers buy from youLinks and Resources:Check out Tier 11's Conversion Architecture HEREPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Find out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetual

What is the most powerful type of messaging across all industries and advertising platforms?On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.  Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.IN THIS EPISODE, YOU'LL LEARN:Why traffic should never be your primary focusThis week's nugget: A sneaky and fast way to create more contentThe paradox of success and embracing failureHow to implement the traffic harmonizer Different messaging for different types of audiencesThe effectiveness of testimonial videosHow to get your customers to create content for your brandLinks and Resources:Check out Tier 11's Conversion Architecture HEREVideocasestory.comGetbravo.ioCustomer Acquisition Show Solutions 8 on YouTubePerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PThttps://www.activecampaign.com/

Christene Marie, Founder of Starin Strategies and an expert in empathy-driven marketing, joins the discussion to unravel the power of this innovative approach in today's landscape. She shares insights on creating engaging, scroll-stopping content that resonates with audiences. The trio explores actionable steps to enhance social media presence and drive organic engagement. Christene emphasizes the importance of understanding your audience's needs and adapting strategies accordingly, making personal connections to foster authenticity and growth.

Christene Marie, founder of Starin Strategies and expert in empathy-driven marketing, shares her insights on using the Enneagram Personality Test to enhance customer understanding. She reveals how authentic connections and values-based marketing can boost engagement, highlighting a case where she drove 680,000 post interactions for an Amazon executive. Christene also discusses the importance of adapting to evolving consumer behaviors, emphasizing emotional connections and the need for authenticity in building a brand that truly resonates with audiences.

Dustin Riechmann, a serial entrepreneur and digital marketing expert, shares his remarkable journey from a LinkedIn message to securing a $550,000 order with Walmart. He unveils a five-step formula for successful podcast guesting, emphasizing the importance of authentic engagement. The conversation also covers effective outreach strategies, the significance of storytelling for business credibility, and how to harness podcasting as a growth tool. Tune in for insights on leveraging others' platforms to elevate your brand!

Serial entrepreneur Dustin Riechmann shares how podcast guesting can add $100K+ to your business. Learn the benefits of being a guest vs. hosting your own show. Discover strategies for driving leads, acquiring customers, and maximizing exposure through podcast guesting.

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.IN THIS EPISODE, YOU'LL LEARN:Media buying done rightAd tracking and why it's so importantHow to create video ads that resonate with your audienceThe power of a logical call-to-actionWhy you need to simplify all your ad accountsWe all want to pay less for more traffic LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PTwww.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/

How would things change if you were to deliver results before getting paid?On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community. Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.IN THIS EPISODE, YOU'LL LEARN:Why community is the most powerful thing in businessThis week's nugget: The PS pitchGio's counterintuitive approach to marketingThe one thing you must do to constantly over-deliver in your businessHow Gio got Seth Godin to speak at his first eventStop running your business like a vending machineThe first step to building community in your businessThe four currencies of a successful businessHow to double your pricing overnightLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Archangel.ccGio's InstagramPurple Cow : Transform Your Business by Being Remarkable by Seth GodinPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite

Should you turn off high-performing ads just because the target holiday has passed? On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.IN THIS EPISODE, YOU'LL LEARN:Preparing for Black Friday, Cyber Monday Benefits of Ad campaign diversifications Why BFCM is a land grab for new customersHow to successfully leverage "Last Chance" AdsWhy you should never turn off a high-performing adDos and Don'ts of running BFCM ads on Google vs. MetaBudget recommendations for BFCM adsWhat to do when your campaigns fail to drive intended resultsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts. Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year. IN THIS EPISODE, YOU'LL LEARN:Preparing for Black Friday, Cyber Monday Tips for BFCM discountingThis week's nugget: How to slaughter your competition this Black FridayHow to create irresistible BFCM offersCreating offers for both acquisition and retentionWhy BFCM is a land grab for new customersTechnical aspects of running Black Friday ad campaignsHow video view campaigns negate the impact of iOS14Early bird guide to Black FridayLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/