Perpetual Traffic

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!In This Episode, You'll Learn:00:00:00 Unlocking The Potential of SEO with Michael Cottam00:06:06 Exploring The Frontier of Conversational Search Engines00:08:32 The Difference Between Deep & Surface Level Content00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"00:13:03 Google's AI Content Guidelines: Decoding the Algorithm00:15:25 Google's User-Centered Approach: Balancing AI and Engagement00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote00:26:10 Building Authority Over Time: A Decade of Content Creation00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly00:34:09 Facebook's Benefits & Challenges: A Closer Look00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity00:40:29 Link Building & SEO Ranking: An Unbreakable Bond00:41:41 Google's Link Spam Detection: Navigating the System00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven00:50:58 SEO Table Stakes: On-page Optimization Techniques00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings00:57:14 Keywords & Content: A Perfect Match for SEO SuccessLinks and Resources:Michael Cottam WebsiteMichael Cottam LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite

Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more!In This Episode, You'll Learn:00:00:00 - Unleashing The Power of Success: Learn From The Top Google Ads Agency00:02:18 - Scaling New Heights: Strategies for Growing Your Entrepreneurial Ventures00:03:37 - The Truth About Entrepreneurship: Overcoming the Hurdles to Success"00:07:41 - The Trifecta of Entrepreneurial Mastery: Systems, Recruitment, and Finance00:10:13 - People Power: The Critical Role of Human Capital in Business00:14:12 - Surround Yourself with Phenomenal Talent: A Path to Success00:16:04 - Breaking the Chain of Broken Promises: Overcoming Friction in Business00:17:55 - Protecting Your Interests: The Vitality of Written Agreements00:21:54 - Finding Your Unique Niche: The Secret to Entrepreneurial Success00:23:20 - The Quarter of Principle: Embracing Trial and Error for Opportunities00:26:05 - Positioning as a Guide: Overcoming Self-doubt and Imposter Syndrome00:28:20 - Maximizing Profits through Recurring Revenue Models00:31:30 - Achieving Financial Freedom: Innovative Money Strategies00:33:03 - The Power of Love in Work: Inspiring Insights from Kahlil Gibran00:36:08 - Serving with Compassion: Building Love into LifeLinks and Resources:Watch Kasim HereTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Tier 11 Data Suite www.AdRoll.com/PThttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetual

On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.The group also highlights the importance of understanding the client's perspective and addressing objections through storytelling. They discuss the need for on-page optimization and offline conversion tracking to enhance campaign results. Effective communication between the firm and their team is also emphasized as a key factor in their success.IN THIS EPISODE, YOU'LL LEARN:The Secret to Success for Law Firms That Don't Take Themselves Too Seriously: A Case StudyInnovative Marketing Techniques: Bringing Social Interruption and Tent-Based Marketing Together for a Personal Injury Law FirmTransforming Legal Marketing: The Digital Marketing Strategy of Mike MorrisHelping Those in Need: The Power of Insurance Companies in Legal AssistanceReaching Frustrated Consumers: A Website Solution for LawyersPutting Yourself in the Client's Shoes: The Key to Success for Personal Injury LawyersDominating the Market: The Benefits of Saturating the Personal Injury Law MarketMobile-First: A Different Experience for Personal Injury Law Firms on Mobile DevicesFocusing on the End Goal: Mike Morris' Advice for SuccessThe Power of Language and Targeting in Personal Injury Law FirmsThe Formula for Successful Case Outcomes: Analyzing Key FactorsMeasuring Success: Understanding Conversion Tracking for Lead Generation in Law FirmsThe Importance of Offline Conversions for Law FirmsThe Long-Term Play: Setting up a Personal Injury Law Practice for SuccessReaching Your Ideal Client: Using Avatars, Platforms, and Offline ConversionsEffective Marketing: Using Meta Ads to Reach the Right AudienceTrustworthy Representation: Mike Morse, A Michigan Lawyer You Can Count OnA Mutual Benefit: The Agency Game, A Two-Way StreetOptimizing for Online Success: Improving On-Page SEO for Law Firm Landing PagesLinks and Resources:Mike Morse Law Firm: Case StudyTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PThttps://perpetualtraffic.com/advertise-with-us/

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Discovering AI & ML(Machine Learning)00:02:16 - Navigating AI Interactions: The Importance of Governance00:04:52 - The Dilemma of AI Governing AI: A Potentially Disturbing Reality00:07:44 - How AI is Transforming the Workforce00:09:53 - Is AI Replacing Human Jobs? The Future of Work00:16:51 - The Battle of Giants: Google vs. Facebook - A Call for MediationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:75 Tools for AITier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/

In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed.Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in advertising. It's crucial for marketers to be aware of the impact of AI on their work and use it wisely to their advantage.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Understanding the Spread of Digital Marketing Beyond the Marketing Department00:01:38 - Pioneering the Use of AI and Machine Learning in Advertising00:06:52 - Striking the Right Balance: The Benefits of Personal Branding for Business Owners, Entrepreneurs, and Employees00:11:36 - The Power of Timing: You Don't Have to be First to Succeed00:13:49 - Navigating the Midst of AI-Powered Image Creation00:16:05 - Streamlining for Success: The Impact of Efficiency on Artisans and Assembly Lines00:20:45 - The Mysterious Side of AI: Understanding the Role of AI as a Black Box00:22:43 - The Human Touch in Business: How AI Enhances Impact by Valuing People00:27:06 - Defining the Differences: AI vs. Automation - Understanding What Should Be versus What Is00:28:22 - The Benefits of Smart Automation: Understanding the Distinction between AI and Automation00:31:35 - The Advantages of "Lazy" AI Parenting: Leveraging AI for Better Parenting00:32:59 - Collaborative Intelligence: Learning from Shared ChatGPT Accounts00:35:45 - The Future of Work: Exploring the Implications of AI on Human EmploymentLINKS AND RESOURCES MENTIONED IN THIS EPISODE:75 Tools for AITier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/www.AdRoll.com/PT

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research00:09:18 - Navigating Financial Relief After a Car Accident00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident00:27:12 - Boosting Conversion Rates: The Power of Version B00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases00:31:43 - The High Cost of Competing in the Digital Marketplace00:36:09 - Exploring the World of Personal Injury Law and Franchising00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May VaryLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mike Morse Law FirmTier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story00:03:45 - Maximizing Your Content Creation Efforts with Content Fries00:05:34 - Content Fries: The Limited Editor for Social Media Success00:09:02 - The Benefits of Chopping Up Video Content for Social Channels00:10:56 - Increased Leads and Decreased Costs: How Michigan Injury Lawyers are Benefitting from Content Fries00:15:42 - Leveraging Google and Facebook for Marketing: A Marketer's Perspective00:20:47 - Leveraging Google Platforms for Personal Injury Cases00:23:34 - Optimizing for Signed Cases: The Key to Successful Google Ads for Personal Injury Lawyers00:25:08 - Optimizing for Long-term Client Retention: A Nightmare Setup00:26:40 - Marketing Takes Time and Grit: The Benefits of Long-term Investment00:27:36 - Marketing Takes Time and Grit: Achieving Results with Smart Bidding00:32:56 - No Easy Button: Challenges of Tracking Google Ads Performance00:36:24 - Lack of Conversion Tracking Hinders Success for Personal Injury Ads00:38:36 - Lack of Differentiation Leads to Poor Mobile Site Performance00:42:27 - 24/7 Access for Personal Injury Lawyers to Receive Leads00:43:29 - Partnering for Profit: A Discussion on Working Together to Achieve SuccessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mike Morse Law FirmTier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.IN THIS EPISODE YOU WILL LEARN:Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstormingGiving small creators a competitive edge with copywriting automationGaining perspective through feedback and iterationThe potential of AI for automating instructions and scriptsSimilar inputs leading to similar outputs in copyrightingUsing a personal VA to automate tedious tasksGoogle's AI projects and their role in simplifying searchSuccess with chat: no engineering skills requiredAutomating small tasks with local storageEmbracing new technology like Google's Ad Platform and AI capabilitiesAccepting complexity and preparing for changeBoosting productivity through human innovationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterTom's LinkedInGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/https://perpetualtraffic.com/advertise-with-us/

On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within your organization, and giving employees the opportunity to excel beyond their job descriptions. The hosts also share insights on how to manage emails effectively, with a particular focus on the use of tools like ST box to keep emails at 10% or less of an executive assistant's job. And, they emphasize the importance of hiring individuals who are smarter than yourself, in order to build great organizations. Tune in for a wealth of valuable insights on building a high-performing team and creating a culture of excellence.IN THIS EPISODE, YOU'LL LEARN:Acquiring Leads and Sales Through Paid Traffic: Strategies for Perpetual TrafficAvoiding Mistakes: Automation and Delegation for EntrepreneursThe Advantages and Challenges of Hiring an Executive AssistantMaximizing Efficiency with Low Volume, Low Worth TasksTaking Steps to Success: Leveraging a Virtual AssistantReaping Rewards by Releasing Control: The Benefits of Asking for HelpEmpowering Greatness: Giving People the Opportunity to ExcelGoing Above and Beyond in Business and Life: The Advantages of Exceeding ExpectationsAvoiding Conflict in Annual Reviews: Strategies for a Satisfying OutcomeBreaking the Silence: Angela's Story of Overcoming Suffering in the WorkplaceCreating a Positive Work Culture: The Right Way to Do itLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/

How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls. Tune in to hear the specifics of what Kasim and his team did to drive such crazy results, game-changing solutions to help you close more quality leads, and some of the common problems plaguing brick-and-mortar businesses. IN THIS EPISODE, YOU'LL LEARN:How to get the most out of testimonial mashup videosWhat are click-to-call ads?How to win the first contact with a potential clientCampaign compliance mistakes to avoid in the health and wellness spaceWays to target customers from a socioeconomic lens  Why you should never turn off high-performing Google adsThe benefits of diversifying your video ads How to choose a digital marketing agency for your business Links and Resources:Customer Acquisition Show Solutions 8 on YouTubeRalph's LinkedInKasim's TwitterDownload the FREE Google Ads Marketing Tips for Chiropractors HERE OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite https://perpetualtraffic.com/advertise-with-us/https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetual