The Contractor Fight with Tom Reber

Every action you take and every habit you have is a vote for the type of person you want to become! We are kicking off a new year, and Tom is here to tell you about the things that will make or break your business.   In this episode, we talk about…  Things that will derail your 2022 The mindset that will determine your success  TBAR—Thoughts lead to Beliefs, which lead to Actions, which get Results Habits that are derailing you from achieving success   Resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight: https://thecontractorfight.com/book (Just pay shipping) == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear: https://gear.thecontractorfight.com/ The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid. == Find Us on Social Media: YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid  

Those who don't learn from history are doomed to repeat it! Dan is here to remind you that knowing something, being aware of something doesn't mean it won't happen again.     In this episode, we talk about…   Do not prioritize business over family Knowing about something doesn't mean it won't happen again—be proactive and avoid repeating the same mistake Assessing where you are and what you can do to prevent the past from repeating itself. Not being a workaholic to the point where you ignore your family or kids    Resources:  Order Your Fight Planner – https://thecontractorfight.com/fight-planner        Interested in 1-1 deep-dive coaching with us? Shoot an email to help@thecontractorfight.com  

Today, Tom’s guests are Andrew Houston and Liam Morin from Profit For Contractors. Liam and Andrew have a book coming out called, How to Steal Your Competitors' Tradespeople Ethically. Today they share some strategies and tactics to help you attract your competitors' employees and make them want to work for you.   In this episode, we talk about…   What the book How to Steal Your Competitors' Tradespeople Ethically is all about The realities all tradespeople are experiencing How COVID has affected the contracting industry If you want to succeed in your business, pick up the phone and answer your clients Best ethical ways of stealing the best talent from your competition How to truly become a business owner The biggest thing plaguing contractors right now is their victim mindset around hiring. Build yourself from the inside out, and then invest—start with investing in the people that you have on your team right now Give your best to your teammates or employees to help them to reach their goals The place that you've got to build a great environment is with the people that you have right now The foundational principles of communication If you want to hire the best employees, go to the Instagram profile of the top 10 contractors in your area—copy their job add, change five things on it and repost it The worst time to hire is when you need somebody. Resources:  Profitable Contractors Association FB Group Link - https://www.facebook.com/groups/contractortips    Get a copy of the book here: https://www.contractorhiringmastery.com/earlybird-1    Follow Tom on Instagram at https://www.instagram.com/realtomreber      The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://TheContractorFight.com/100k      The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/        The Contractor Fight Night – https://thecontractorfight.com/fightnight/        The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw    

Making a better decision and taking different actions will lead to better results, both of which are in your control. Make the right decision, take the right steps, and win the year! Dan is here to remind you to change your choices and actions to get better results.    In this episode, we talk about…  Do something if you don't like the results you get. Control your thoughts, your attitudes, and your actions Things will get harder, but you can choose to be a victim or not. Start over and place your targets on the ship you want.    Resources: The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://TheContractorFight.com/100k       Follow Tom on Instagram at https://www.instagram.com/realtomreber      The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/         The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw      The Contractor Fight Night –https://thecontractorfight.com/fightnight/ 

Dan is here to remind you that the key to a happy and fulfilling life is to surround yourself with people who will lend you a helping hand when you need it!   In this episode, we talk about…   Being around individuals whose actions and ideas inspire you Building blocks to living an awesome life Making sure you know your supporters' needs and be ready to help them if they fall Appreciating those who care for you Resources:     The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://TheContractorFight.com/100k       Order Your Fight Planner – https://thecontractorfight.com/fight-planner        Interested in 1-1 deep-dive coaching with us? Shoot an email to help@thecontractorfight.com 

The guys answer your questions about how to communicate with clients to see whether or not you’ll be hired, should you stop working with homeowners and work with investors, should you visit a client’s site for an estimate if you think there’s no chance to pre-qualify over the phone, and some tips for growing your painting business.  In this episode, we talk about…    Question 1: Can I get some examples of what to say to a homeowner to know if they want to hire you or not? Do not chase prospects, potential clients, or homeowners You should know how your customers feel about the price Know all the circumstances that lead to decisions To be a great salesperson, put your ego aside Question 2: Has anyone stopped working for homeowners and started working with investors? Communicate appropriately with clients to set the right expectations Working with investors is a low bid—they have a budget Investors provide you with a continual flow of leads Residential is an easy place for you to shine if you understand respect, communication, and cleanliness It’s easy to make homeowners happy and get around the games Good relationships are the key—no matter what arena you choose to compete in. Question 3: When there is no way to pre-qualify a potential client over the phone, should you visit their site if they ask for an estimate and a visit? You can pre-qualify people over the phone without even knowing what they want Go out and meet people if you see a potential client for a long term relationship Question 4: I want some advice on growing my paint business. Focus on the profit, scale the profit, then everything else will follow Look at your job costing and see where you’re making money and where you’re not Focus on the things that are repeatable and high profit, and make your life easier   Resources:  To have your questions answered by Tom and Dan shoot us an email to help@thecontractorfight.com with the subject “Podcast” and we’ll try and answer it on a future show.  Follow Tom on Instagram at https://www.instagram.com/realtomreber       Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts!  https://www.TheContractorFight.com/nicejob     

Don’t let your clients chase you for updates and information—initiate the communication and be the uncommon contractor! Tom is here to remind you of the importance of being the initiator of communications if you want to win in business!    In this episode, we talk about…   Don’t let days and days and weeks and weeks go by—pick up the phone and communicate. Update the situation to the client—it doesn’t matter if it’s good, bad, or indifferent news. Your silence puts a wedge between you and your clients. Instead of looking for the next marketing and sales strategy, get on the phone with your clients and have an open, honest conversation   Links to Resources:  Follow Tom on Instagram at https://www.instagram.com/realtomreber     The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/   The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw  

The more detail you put into envisioning your future, the more likely you are to achieve your goals! Dan is here to remind you to head into 2022 with absolute clarity in every area of your life.   In this episode, we talk about…  Making sure that you get incredibly clear about the future you want See your future with great detail, and make that part of your vision Write down your vision, read it, and recite it—you’ll be amazed by the results Envisioning your future in detail is hard mental work — when you do that, you program your brain to get it   Resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber      The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/       The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw  

Dan is here to remind you that you need to clarify how you want your business to serve you and then reverse engineer your business to meet those goals. In this episode, we talk about…  Reverse engineering your business to suit your goal Living your life to satisfy somebody else's expectation What will make you succeed in your business To know what direction you want your business to be in, figure out: What you want your life to be beyond your business What do you want your family life to look like What are your financial needs Resources:   The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://TheContractorFight.com/100k      Interested in 1-1 deep-dive coaching with us? Shoot an email to help@thecontractorfight.com

Listen in as Tom and Dan answer your questions about whether you should pay yourself an hourly wage or the owners' salary as the owner of the business, calculating your net profit, the best way to build your brand, and the right time to cut the cord and go full time.   In this episode, we talk about…  Question 1: Should I pay myself an hourly wage as the owner of the business? And how do I calculate my net profit? Pay yourself an owner salary instead of an hourly wage Put your net profit into your overhead Net Profit does not include what you pay yourself As the owner pay yourself a salary ≥ what you would make doing the same job in somebody else's company   Question 2: The pre-qualifying step in the sales process makes me worry that I will lose business. How do I overcome this mentality? Taking control through the SHIN-FU and not writing up bids like everybody else Get rid of the people that are wasting your time Finding people that value the process will resolve the issue Telling yourself that you’re worth the money that you’re charging If you know your production rates, you can give prices confidently   Question 3: What would be the best advertising company to promote my website? Talk to some people that work with contractors, and can provide data—analytics of how they increase their site visits The best advertising company is going to first identify what your issue is Identify through Google analytics, are people finding your site Often the traffic issue is because there’s a problem with your site framework, the title pages or tags If you’re getting traffic and it's not converting to leads—there's an issue with your website Ads don't work if you got a substandard site   Question 4: When it comes to building your brand, what is the number one thing you can do?  Your brand is the story that is told when people see you or think of you To build your brand is to build your personal brand Pay attention to the little details Be intentional about the story you want to tell about you and your company   Question 5: What time is the right time to cut the cord and go full time Start your business from a position of strength and not desperation Have a hustle attitude or hunter mindset—to start your business from a position of desperation   Resources:  To have your questions answered by Tom and Dan shoot us an email to help@thecontractorfight.com with the subject “Podcast” and we’ll try and answer it on a future show.   Follow Tom on Instagram at https://www.instagram.com/realtomreber      Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob