INspired INsider Podcast

Peggy O'Flaherty is the Chief Community Officer and Co-founder of Mavely along with Sean O'Brien and Evan Wray. Mavely is a company solving the issue of rising customer acquisition costs for direct-to-consumer brands while driving consumer product discovery and additional income for everyday families. Mavely helps build growth opportunities for millions of retailers and entrepreneurs by fostering a relationship between brands and their advocates. They have a community of over 25,000 creators and entrepreneurs and service over 200 brands. Before Mavely, Peggy co-founded OneParish, an app designed to foster engagement within church communities. In this episode… With media buying, customer acquisition costs will continue to rise — but what can brand owners do about it? How do you reach your ideal customers and turn them into advocates for your brand without paying cut-throat prices? No better way than to engage everyday people. Consider it word-of-mouth at scale without the hassle of building a community from scratch. That's precisely what Peggy O'Flaherty and the team at Mavely provide to help brands amplify their message organically. Do you want to learn more? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder and Chief Community Officer at Mavely, Peggy O'Flaherty. They discuss the power of brands connecting to their most prominent advocates, generating word-of-mouth marketing at scale, and more. Tune in for free.

Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency based in Pennsylvania. The company services and specializes in e-commerce, community management, online branding, content creation, and more. Their clients include craft beer, golf, staffing and recruiting, and hospitality companies, among clients in many other industries. Marty has used social media strategies to actively recruit and build an online marketing business for over 18 years. Marty also wrote the book Great Beer is Not Enough and hosts a podcast, Taps and Tees. At Bad Rhino, Marty has worked with the PGA of America, Laser Putt, indoor golf simulator companies, and he runs Golf Fanatics and Golf Cheapskate. In this episode… Google and Facebook ads are great ways to get people into your sales funnel, but if you're not doing videos yet, you're missing out on the chance to shortcut your sales process. With video, you can reduce your sales funnel from five steps to three. It's that effective, but many people do not know the most efficient way to use this type of digital media. Video can significantly increase your brand awareness, lead flow, the quality of business you attract, and it can impact how you target your ideal customers. It starts by addressing ideal customer questions to create valuable content, which could be the beginning of a faster sales process. The big question is how do you do this? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Marty McDonald, Co-founder and CEO of Bad Rhino. They discuss the power of video to shortcut your sales process, the types of video content Marty has found super helpful, where your videos should reside, and more.

Vicki Higgins is a sponsorship and brand partnership expert. She is the Founder and CEO of the CXP Agency and host of the Sponsorship Mastery podcast. She negotiated the 2019 naming rights for Toyota Arena and landed over $20 million in sponsorship deals since 2018 with brands like Toyota, Coca-Cola, American Express, Lucas Oil, and more. Before starting CXP Agency, Vicki worked with a major NBA sports franchise and an international airline. She was an executive with a few of the most prestigious tourist destinations in the US. In this episode… As the world continues to recover from the COVID-19 pandemic, venues and event owners seek strategic partnerships through sponsors. However, finding a brand that is the right fit is a struggle. Even worse, brands are pickier about the venues or events they sponsor. The problem is venue and event managers do not know how to make the business case for sponsorship. On the other hand, brands are finding it challenging to justify sponsorship spending despite its vast benefits. Whether you run a venue, an event, or a company, this episode is packed with answers for all things relating to sponsorship. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Vicki Higgins, Founder and CEO of CXP Agency. They discuss how Vicki helped broker the naming rights deal for Toyota Arena, some creative sponsorship examples, how to turn sponsorship into a strategic partnership, options for venue and event owners, and lots more.

Andrew Warner is the Founder of Mixergy, where he has interviewed over 2,000 entrepreneurs. He's the author of Stop Asking Questions, a guide for interviewers and anyone who wants to learn more from the people they admire. Andrew was a marathon runner who did a marathon in every continent in his 20s. He used credit cards to create a business with his younger brother that generated over 30 million dollars a year. In this episode… The depth of relationships is powered by the good conversations that drive them. Unfortunately, not many know how to engage in meaningful conversations, so they struggle to start — and build — valuable relationships. And in today's business world, relationships are everything. How do you have insightful conversations that strengthen relationships without making anyone feel drilled and vulnerable? When people show resistance about a topic in their lives you're interested in, how do you overcome that and cut through the resistance? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Mixergy Founder Andrew Warner. They discuss interviewing techniques for building deeper relationships, getting people to open up, overcoming self-doubt, why you should never end a conversation on a low point, and more.

Tracy Deforge is the CEO and Co-founder of The Players' Impact. The Players' Impact is a platform that empowers athletes and businesses exclusively for current and former professional athletes looking to preserve and build wealth through their premier private market investment opportunities. Some of their community members include Tracy McGrady, Gabby Douglas, and many more. Their portfolio companies include Cameo, DraftKings, Robin Hood, and others. Shawn Springs is the CEO of Windpact, a materials data and technology company located in Leesburg, Virginia. He is passionate about protecting the next generation of kids, and the inspiration behind founding Windpact stems from his 13 seasons playing in the NFL. In 1997, he was drafted third overall in the first round, spent time with three teams — the Seahawks, Washington Football Team, and New England Patriots — and was in the Pro Bowl. Donte Whitner was an 11 year NFL veteran, three-time pro-bowler, eighth overall pick in the 2006 NFL Draft, All-American at The Ohio State University, and NFL TV analyst with CBS Sports. He is a Partner and on the Athlete Advisory Board at Kirtland Hills Capital. Donte is also an accomplished real estate developer, NFLPA President of the Orange County Chapter, and sits on the advisory board of several organizations that help athletes understand the importance of financial literacy. In this episode… As an athlete, you have the power to do what you want with your money. Suppose you're looking to go into business or invest in any company. In that case, you need to change your mindset and take responsibility for the process, including vetting the professionals you want to work with. That can only happen with a change of perspective since many professional athletes are used to having professionals readily available to them. How do you take ownership of your business life and understand it as well as you know your sports? Also, keeping in mind that the lifespan of your professional career is short, how do you start to plan your future, so you don't go bankrupt when you quit playing? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Tracy Deforge, Shawn Springs, and Donte Whitner. They discuss and expose the truth about being an athlete in business, the mindset needed, the professionals to vet, the mentors to keep, and the low and high points of the journey. Stay tuned.

Todd Brown is the Founder of the E5 Method. He's considered one of the top authorities on engineering profitable customer acquisition campaigns, and they have clients in over 64 countries operating in over 71 different markets. Todd has helped his students engineer six and seven-figure marketing campaigns. His list of coaching students, consulting clients, and subscribers are some of the who's who of A-list entrepreneurs. In this episode… Two numbers are crucial in direct response marketing for customer acquisition and generating buyers at scale. What are these two numbers, and how do they impact your business? One is the cost per acquisition (CPA): how much does it cost you to acquire a new buyer? The second is the average order value (AOV): the average amount of money that a buyer spends the day they become a buyer with you. Many entrepreneurs are obsessed with keeping their CPA low, but what's most important is increasing the AOV. So how do you increase AOV and the overall performance of your campaign? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Todd Brown. They discuss risk reversals, levels of prospect awareness, the economics of customer acquisition, how to create an irresistible offer, and more! Stay tuned.

Richard Melmon is a pioneer in the technology industry. He launched the first spreadsheet, VisiCalc, he was in charge of the early advertising for Apple, and he launched the first digital watch at Intel. Richard is the Co-founder of Electronic Arts, a company with a $30 billion market cap. He also co-founded Melmon Tawa & Partners, a high-tech advertising agency acquired by Livingston and Co. in 1989. Richard built and sold Objective Software to Asymetrix in 1993. He has co-founded and built many businesses ever since. More recently, Richard co-founded Bullpen Capital in 2010 with Paul Martino and Duncan Davidson and has led several of its key investments, including Braze and Homelight. Richard is also is Managing Partner at NSV Wolf Capital. In this episode… One common thread among successful entrepreneurs is that they have built companies that failed. Richard Melmon is no exception. He thought all that a company needed to succeed was good marketing, but that became his most significant career regret. Fast forward many successful exits later, Richard shares some of his entrepreneurial battle scars that could set you straight on your way to building the next Apple. Why does Richard think everyone else is wrong about AI being the future? What is that one thing a company must get right to succeed? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Richard Melmon, Co-founder at Bullpen Capital and NSV Wolf Capital. They discuss Richard's tech background, his running with Steve Jobs, Bill Gates, co-founding Electronic Arts (EA), becoming a venture capitalist, the many scars along the way, and skepticism about AI. Stay tuned!

Rohan Sheth is the Co-founder and CEO of GrowRev, a digital agency that helps companies grow their businesses online. They've handled over $100 million in ad spend for 1000s of companies resulting in over $600 million in returns. Rohan founded GrowRev with Matt Farmer. Rohan's sales journey began in high school when he imported pocket bikes and sold them to his friends. He cut his teeth selling $13,000 education packages door to door, and in a few short months, was the "go-to" guy to close impossible leads. Since then, Rohan has worked with companies like Clickfunnels, Tony Robbins, Dean Graziosi, and many more. In this episode… One-on-one selling is brutal, but imagine having to do it going door-to-door. The chances are that you'll face rejection nine times out of 10, but by the time you become good at selling, you'd have mastered the art of dealing with rejections. That's precisely the story of today's guest, Rohan Sheth. Rohan takes us back to the time he did door-to-door sales, where he was rejected often. He talks about the mindset needed to continue and how he flipped those rejections to close sales. Although he now makes one-to-many sales, Rohan uses the lessons he learned from door-to-door sales to overcome objections today. Want to hear about all of these lessons? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Rohan Sheth, Co-founder and CEO of GrowRev. They discuss Rohan's sales experience, lessons about overcoming rejection, his foray into direct response marketing, what copywriting greats like Jay Abraham and Dan Kennedy taught him, and how he's using all of that to help companies grow. Stay tuned.

Dodd Caldwell is the Co-founder and CEO of MoonClerk, a web-based software company that helps businesses accept one-time and recurring payments online without any coding. Dodd is also the President of Rice Bowls, a creative nonprofit that partners with grassroots orphanages in eight countries to feed hungry children. Before that, Dodd founded an e-commerce company that he sold, and he led international chain sales efforts for his family's manufacturing business In this episode… Every business owner wants to get paid quickly. They find it even better when such payments are recurring and forgo the stress of writing code or managing a developer team. Unfortunately, many small businesses still struggle with payment processing, and it's hurting their business. Today's guest on the show, Dodd Caldwell, runs a payment platform that helps solve the recurring payment headache with a dash of personalized support and low fees. Bootstrapped and having had to raise prices twice, their progress has not been nearly as pretty and seamless as their platform. So if you are a small business that is struggling to raise prices and wants to solve recurring payment problems, you don't want to miss this interview. This episode of the Inspired Insider Podcast with Dr. Jeremy Weisz features Dodd Caldwell, Co-founder and CEO of MoonClerk. They talk about how — and why — Dodd started MoonClerk for small businesses. And as you listen along, you'll find out why MoonClerk is better for you than Stripe, why they're bootstrapped, and how they've survived after raising prices by over 60%.

Elon Gold is a comedian and actor who has starred in FOX's Stacked and NBC's In-Laws. His one-hour stand-up special on Netflix, Elon Gold: Chosen & Taken, received wide acclaim from audiences and peers alike. It is currently streaming on Amazon Prime. He has made ten appearances on The Tonight Show and had a recurring role on FOX's hit show, Bones. Elon was a writer and performer on ABC's The Dana Carvey Show and has guest-starred on Frasier, The Mentalist, and Chappelle's Show, among others. Elon made stellar appearances on The Late Late Show With James Corden and Comedy Central's This Week At The Comedy Cellar. Millions around the globe have shared his routines. Elon is also currently featured in the Hulu movie The Binge and season 3 of HBO's Crashing, playing his most challenging role yet…himself. Elon can be seen opposite Larry David in a recurring role in the upcoming 11th season of Curb Your Enthusiasm. Jason Ciment is the Founder and CEO of Get Visible, a digital marketing agency that helps companies with their website search engine rankings, online ad campaigns, and much more. Jason calls himself a "digital marketing assassin," due to his reputation for growing traffic, leads, and revenue for his clients. Jason has written several publications in regards to digital marketing strategies, SEO tactics, and winning online. He authored the book I Need More Clients: Digital Marketing Strategies That Grow Your Business, which serves as a step-by-step guide to utilizing web tools and digital strategies. Before founding Get Visible, Jason worked in executive roles for MagMall.com, MagazineSubscription.com, Adrecom.net, and Playknits Inc. He received his bachelor's degree from Yeshiva University and his law degree from Fordham University School of Law. In this episode… As ironic as this will sound, it's true — there's nothing funny about the comedy business. It's a life of rejection for the comedian by day and laughter for others by night. How do you find the strength to carry on making others laugh when no one cares about how hard your life has been up to that point? That's the beginning of the intersection between comedy and business. It's the grind: the pure hustle, the constant rejection, and the need to show up regardless. So if you've ever thought comedians have it funny, wait until you hear Elon Gold talk about his biggest rejections or Jason Ciment reflect on the travails of agency life. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring comedian Elon Gold and the CEO at Get Visible, Jason Ciment. They talk about how comedy is like a service business that struggles with rejection, how to handle the rejection, how Elon's craft has evolved, lessons from other comedy greats, and loads of jokes in-between. You don't want to skip a second!