INspired INsider Podcast

Deb Tracy is the COO and Founder of SIGNPROgrammers, a digital marketing agency that creates digital sign content, video ads, and digital billboard graphics. She works with a range of clients, helping them capture their audience's attention with unique designs and calls to action. With over two decades of experience, she believes in the power of personalized content, working closely with clients to understand their needs and creating tailored solutions. Before SIGNPROgrammers, Deb worked with Watchfire Signs as their training artist. In this episode… In recent years, sign boards have evolved from simple informational displays to engaging, interactive mediums. How do you create profitable direct response content that stands out? Digital signage pioneer Deb Tracy illustrates the power of digital sign content marketing and its potential in driving direct responses. Starting from its inception in 1999, she walks us through her transition into the digital sign industry from newspaper content, highlighting the untapped and highly-profitable potential of digital signs. Deb offers insights into her work with clients, showcasing how she effectively educates them about maximizing their message to customers. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Deb Tracy, Founder of SIGNPROgrammers, as she shares her expertise in digital advertising. She dives deep into the importance of creating engaging and unique content that grabs potential customers' attention.

Bezalel Raviv is the Founder of Lionsgate Network, a company specializing in cyber intelligence, blockchain analysis, and fraud detection services. He has an impressive track record in helping victims recover their funds from scams involving cryptocurrencies and online frauds. Recently, Bezalel's company has been in the spotlight after it thwarted hacking attempts and intercepted an impressive $90 million in Hamas funds. Bezalel is also the Founder and CEO of Halleluiah, a company that introduced music to metaverse, paving a new culture of copyrights management through blockchain. In this episode… Today, the extensive use of the internet has connected people globally, making sharing information and even funds much easier. With billions of people embracing this technology, scams and various forms of exploitation are increasingly common. What support systems are in place for victims of internet fraud? Bezalel Raviv outlines the process his company, Lionsgate Network, uses to help victims of scams in the crypto and digital spaces. He shares the challenges that victims face when seeking help from authorities, and how his company steps in to provide efficient solutions. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Bezalel Raviv, Founder of Lionsgate Network, to discuss the crucial role they play in making blockchain transactions safer and more transparent — including a recent interception of $90 million in funds intended to fund Hamas terrorism. Bezalel's technical expertise, diligent team, and robust technology made it possible to identify the suspects involved. He shares how his team not only investigates suspected accounts but also has a system in place for preventive monitoring. Bezalel's ultimate goal goes beyond gathering data — it's about ensuring a conclusion that serves justice and improves blockchain security.

Joe Levy is the CEO and Co-founder of AiLert, a company focused on weapon detection using surveillance cameras and AI. He is a diverse professional with a background ranging from Oscar nominee for motion picture editing, to image processing expert at Apple and developer of the first-ever VR simulations for the military with IBM Research. AiLert has received a research grant from the European Research Council for the deployment of their AI technology for weapons detection in smart cities. In this episode… AI can be useful in a plethora of industries, including safety and surveillance. Joe Levy of AiLert aims to make communities safer by detecting weapons using surveillance cameras. The company, which has received a significant grant from the European Research Council, is making significant strides in the weapon detection space. Joe delves into the operational and ethical aspects involving the use of AI in security. Taking us through the complexities of accepting AI's role in security job spheres, he provides essential insights into the fear, acceptance, and need for AI. Asserting the essential role of human involvement in AI-generated anomalies, Joe provides insights into the changing landscape of the AI safety and security industry. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Joe Levy, CEO and Co-founder of AiLert, in sharing the deeply personal motivations that drive the AiLert team, demonstrating their commitment to their cause. Combined with their involvement with GDPR and the AI Act, AiLert's innovative AI technology is poised to play a significant role in the safety and security of cities worldwide.

Philip Hill is the CEO and President of Purebred Marketing. The Atlanta-based marketing agency creates digital marketing strategies and provides services such as SEO, web design and development, and email marketing. Philip is an avid dog lover and launched his first business in the pet space while attending the University of Alabama. He's also launched several e-commerce startups. Steve Beecham is the President of Home Town Mortgage, a small boutique mortgage company in Alpharetta originating loans for customers referred by friends and local real estate agents. He is a speaker and trainer who shares his techniques for helping companies and individuals succeed in business through networking and leveraging social connections. Steve is the author of The Tapes We Play in Our Head, What's Your Buzz?, and Bass-Ackward Business. In this episode… Relationships are crucial in both personal and professional settings. So, how can you leverage them to thrive as an entrepreneur? In business, networking and leveraging social connections can be the key to success. Building relationships with clients, colleagues, and industry experts can help you expand your reach, build your brand, and increase your revenue. Philip Hill and Steve Beecham agree that in today's competitive market, it's crucial to have a solid network of contacts that can open doors to new opportunities. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz is joined by Philip Hill, CEO and President of Purebred Marketing, and Steve Beecham, President of Home Town Mortgage. They discuss the value of relationships in business, referral marketing, and their entrepreneurial journeys.

Amit Oestreicher is the Founder and CEO of Xtras and G-nie, platforms that are revolutionizing the on-demand workforce industry in Israel and beyond. With over a decade's experience as a founder, Amit has successfully built and scaled both platforms from the ground up. At G-nie, a SaaS platform for flexible workforce management, he tackles some of the largest issues within the labor market for businesses of all sizes and industries. His other venture, Xtras, is Israel's biggest on-demand workforce platform, with more than 20,000 active users. An expert in on-demand staffing and the gig economy, Amit is creating new methods of working that prioritize flexibility and ease for businesses. In this episode… In this episode, Amit Oestreicher, Founder of Xtras and G-nie, shares his journey of building the largest on-demand workforce platform in Israel. Starting from his own need in the events industry, Amit had the vision to create a platform that solved the labor market's biggest pains, from recruitment to scheduling, even during a crisis. But when COVID hit, the hospitality industry — his main customer base — was shut down overnight. Amit shares the challenges he faced and his strategy of quickly pivoting to other industries like agriculture and operations, effectively making Xtras a more broadly-applicable platform beyond just gigs.

Orit Oz is the founder of OzGlobalB2B, a full-service global B2B agency headquartered in Israel. Established in 1996, Orit transformed the company from a design studio into a global powerhouse in B2B marketing. Orit and her team work closely with their customers to create world-class brands from strategy to implementation. A certified HubSpot partner, OzGlobalB2B also offers comprehensive inbound marketing and marketing automation services. In this episode… In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Orit Oz, founder of OzGlobalB2B. Orit shares how her company has been instrumental in promoting Israeli industry in the global marketplace across multiple sectors. Due to Israel's limited market size, Orit highlights the necessity for Israeli companies to think globally. The conversation delves into the specifics of B2B marketing for various verticals where Israel has strengths, including water technologies and agri-tech companies. The discussion sheds light on the importance of Israeli companies understanding global markets and employing specific marketing strategies for technical products and medical devices.

Liana Ling is the President of Power Up Strategy, a firm specializing in media buying for companies. With over a decade of experience in digital marketing, she offers vital expertise in managing ROI-focused campaigns across platforms such as Facebook, Google, Instagram, and Pinterest. Beyond running her agency, Liana is also the CEO of AdSkills, a company that trains media buyers. Her career in digital marketing follows her tenure as a litigation and corporate lawyer, a background that provides a unique perspective to her work. Recognized as one of the top Facebook ad buyers worldwide, she focuses on generating optimal ROI for her clients. In this episode… In today's world, digital marketing has become the backbone of businesses, especially media buying. But do you have the expertise to effectively and efficiently navigate this space? According to Liana Ling, media buying is an essential component of digital marketing and involves purchasing advertising space on various digital channels. It helps attract potential customers and increases brand awareness. But with so many digital channels available and managing programmatic and social media advertising, media buying can be complex and time-consuming. She shares her journey running her digital marketing agencies to help businesses effectively target their audiences, optimize their ad spends, and get the best ROI for their campaigns. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Liana Ling, President of Power Up Strategy, to discuss her journey running two digital marketing agencies. Liana talks about Power Up Strategy and AdSkills, life as an agency owner, how she became a coach, AI productivity tools and software recommendations, and how to become an entrepreneur through a franchise.

Ran Geva is the CEO of Webz.io, a leading global provider of structured web data feeds for enterprises, developers, and analysts. It transforms the vast pool of web data from across the open and dark web into structured web data feeds, ready for machines to consume. With over 20 years of experience in software development and leadership, Ran is a serial entrepreneur and an expert in web data. Before founding Webz.io, he was the Founder of Omgili, a search engine for online discussions, and Co-founder of Buzzilla, one of the top web monitoring and analysis companies in Israel. Ran is also a member of the Entrepreneurs' Organization, where he connects with other successful entrepreneurs and learns from their experiences. In this episode… In today's digital age, cybersecurity is more important than ever. With ever-increasing cyber threats and attacks, how can your company proactively take measures to protect its sensitive data and information? According to Ran Geva, cybersecurity is critical in any company's operations. Hiring a cybersecurity expert can help you stay ahead of the game and ensure your company's data is safe and secure. With their expertise, they can help you monitor the dark web, detect risks, investigate threats, and provide actionable insights that can help you make informed decisions about your company's security. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Ran Geva, CEO of Webz.io, to discuss how to navigate web data. Ran talks about Webz.io and how it helps people, how to monitor the dark web for cybersecurity threats, dark web jargon, and Webz.io's pricing model.

Jake Finkelstein is the CEO and Founder of 10cubed, a company that creates advanced technology for modern marketers. With a focus on growth and scale, 10cubed offers an all-in-one digital marketing platform that blends hands-on services and advanced tools to help brands grow faster at reduced costs with increased speed-to-market. Jake is a serial entrepreneur and revenue marketing expert with over 25 years of brand and performance marketing experience. Before 10cubed he founded and led Method Savvy, an integrated marketing consultancy servicing ambitious middle-market and enterprise companies. In this episode… In the ever-evolving world of digital marketing, leveraging advanced technology and data is no longer a luxury — it's a necessity. The ability to harness these tools can be the difference between a thriving business and one that falls behind. This episode is a treasure trove of insights for anyone looking to understand how data and technology can drive business growth. Jake Finkelstein, a revenue marketing expert, is a pioneer in this space. With a unique blend of hands-on services, advanced technology, and exclusive data, Jake has taken the guessing game out of digital marketing. His journey from starting his first company as a teenager to becoming a successful digital marketing agency owner is a testament to his innovative approach and relentless drive. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz is joined by Jake Finkelstein, Founder and CEO of 10cubed. They delve into Jake's journey of becoming a successful digital marketing agency owner, the importance of leveraging advanced technology and data in marketing, and the potential of digital marketing transforming industries that are lagging behind.

Yair Attar is the Co-founder and CTO of OTORIO, a platform designed to facilitate the implementation of a comprehensive security strategy for industrial control systems and cyber-physical systems. He is a former senior officer in the Israel Defense Forces' Cyber Command who headed the military's Incident Response and Threat Hunting division to defend national mission-critical systems. With over 15 years of experience in cybersecurity, software engineering, and risk management, Yair focuses on safeguarding industrial and critical infrastructure against cyber threats. His ultimate goal is to simplify operational technology cybersecurity and provide the next generation of OT security and digital risk management solutions. In this episode… As technology continually advances, cyberthreats are becoming more and more prevalent. Cybersecurity is a critical concern for businesses and individuals alike. So, how can you remain vigilant in protecting your assets and information from cybercriminals looking to exploit vulnerabilities in your system? According to Yair Attar, control systems are among the most significant cybersecurity risks. These systems help manage critical infrastructure such as power grids, water treatment plants, and transportation systems. If these systems are compromised, it could result in significant disruption and potential danger to the public. Therefore, it is crucial to have measures in place to protect these control systems from cyberattacks. The main one he recommends is hiring a firm that offers cybersecurity solutions for industrial and critical infrastructure. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Yair Attar, Co-founder and CTO of OTORIO, to discuss his entrepreneurial journey offering cybersecurity solutions for industrial and critical infrastructure. Yair talks about cybersecurity risks in industrial settings and control systems, the formation of OTORIO and how it helps people, mistakes companies make with cybersecurity preparations, and entrepreneurial growth through partnerships.