Good Content with Shannon McKinstrie

Explore how relatable humor can elevate your social media presence and connect you with your audience. Learn tips for injecting humor into your content, from timeless prompts to utilizing trending memes. Discover the power of ChatGPT for generating creative ideas that resonate with your followers. Understand that humor isn't a must for everyone, as success can also come from other forms of content. Embrace the journey of trial and error as you refine your strategies for engaging, shareable posts.

Unlock the secrets of social media success by mastering the three S's: Simple, Shareable, and Specific. Dive into practical tips for creating content tailored to your audience’s preferences on platforms like Instagram and TikTok. Discover how relatable scenarios can boost engagement and help escape the dreaded 'view jail.' Explore real-life examples of humor and clarity that make content irresistible to share, and learn to fine-tune your message to resonate with followers.

Unravel the secrets of the Instagram algorithm! Discover how it aims to keep users engaged with quality content. Learn about the importance of different types of engagement like likes and shares. Explore the differences between connected and unconnected reach, and check out some trending viral reels for inspiration. Find out how to make your content work for you with practical ideas that can boost visibility and attract followers!

Are hashtags really dead? This podcast dives deep into their evolving role in social media strategy. Discover how to effectively use hashtags to boost content visibility and engagement. The host shares insights from personal experiments and client results, revealing the perfect number of hashtags to use. Learn about the relationship between hashtags, keywords, and algorithms to connect with the right audience. Plus, get tips on integrating keywords into your content strategy for maximum impact!

I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week!In this episode we’ll be covering:All the Instagram updates that happened over the weekend and how to make the most of the changes.Impacts of the new Instagram grid update and how you might be able to adapt, even if it isn’t ideal.I’m sharing my go-to tool for editing short form videos for Instagram and TikTok, plus I’ll walk you through my favorite features!How I got my start editing video - you may not have heard this story yet!Diversifying content platforms, while you may have a favorite, it’s still good to repurpose content to use on others.Featured content in this episode:ScriptsBodydoublingRecommended episodes:Episode 25: Why You Want to Use the New Instagram FeaturesEpisode 29: Tailoring Successful Reel Techniques to Your NicheEpisode 32: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Explore dynamic content creation strategies that captivate audiences through variety. Learn about the 4H Method for blending life and business storytelling. Discover how mundane, personal experiences can create relatability and trust with your followers. Embrace the power of authentic moments to form deeper connections. Engage your audience as if they're interacting with a friend, making your content feel personalized and engaging. Unleash the potential of offline experiences to inspire relatable narratives and meaningful engagement.

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!In this episode we’ll be covering:How the social media landscape has changed since 2020 and even during 2024We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.The return to fundamental marketing principles like transparency, integrity, and honesty.Applying the 4 H Method to your content strategy this year.Diversifying your content with a mix of personal stories to build a genuine connection with your audience.A peek at the big plans coming in 2025!Links from this episode: Grow Your Gram GuideThe 4 H Method MasterclassA Week of ContentEpisodes you might have missed:Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 041: Let’s Make Content Creation the Easiest Thing on Your To Do ListEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.In this episode we’ll be covering:Skipping the fancy edits to embrace a minimal set up to document daily activities.Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”Repurposing your reels and carousels without hitting copy and paste.Creating habits and routines that make it easy for you to capture relatable content throughout the day.Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.Featured content in this episode:Toddler SnackProductivity Coach Habit StackingWorkout, Being UncomfortableHotel ContentLogo’s I redesignedHow Your Dinner Should FeelRecommended episodes:Episode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 37: Personalization is the Key to Your 2025 Content StrategyEpisode 39: Transform Your Business in 2025: Top Tips and Trends for Good ContentEpisode 40: Build More Connections with Everyday MomentsEpisode 41: Let’s Make Content Creation the Easiest Thing on Your To Do ListSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

As 2024 wraps up, discover how to make content creation enjoyable and manageable. Dive into tips for hiring local talent to enhance your social media strategy. Learn to prioritize your content with effective systems and embrace authentic storytelling that resonates with your audience. Explore how to seamlessly capture everyday moments and simplify video editing. Remember, it’s not about creating perfect content; it’s about being genuine and making content creation a breeze!

I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.In this episode we’ll be covering:The types of stories I shared in the early days of my business and examples of what I am sharing now.The anatomy of an Instagram account and how it represents your signage and storefront.How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.It’s normal for viewers to fall off after the first three stories, so front load those first stories!You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store. Should you be sharing your reels to your stories?!?Remember, people LOVE to follow PEOPLE and want to see your experiences!Other episodes you might have missed:Episode 002: Uncomplicating Social Media through Simple ContentEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 012: Ditching the Toxic Advice on InstagramEpisode 022: Boost Your Instagram Engagement With These Simple StrategiesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!