Good Content with Shannon McKinstrie

Dive into the power of self-awareness in marketing! Discover how your true passions can enhance content creation and resonate with your audience. What topic could you confidently discuss on national TV? Learn to harness your enthusiasm and turn it into magnetic content. Real examples show how popular phrases and branding can boost relatability. It's time to reset, pivot, or even rebrand if your content feels stale. Uncover the secret to becoming a go-to expert by aligning your interests with current trends!

Discover how minor adjustments can transform your social media content into engaging experiences. Learn the power of relatable storytelling and emotional resonance in captivating your audience. Uncover the importance of personal branding, even for businesses, and how treating accounts like personal profiles fosters community. Explore the effectiveness of Instagram stories and behind-the-scenes glimpses to strengthen connections. Get inspired by real-world examples from diverse industries to elevate your content game!

Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference between reposting and repurposing, why repurposing is the way to go, and how content performs differently across platforms like LinkedIn, TikTok, and Instagram. We’ll also look at what typical engagement rates are, and review real examples as I walk you through how I would repurpose those posts if they were my own.In this episode we’ll be covering:Why everyone should be repurposing content for social media marketing. The difference between repurposing and simply reposting.Strategies for tailoring content to different platforms like LinkedIn and TikTok.Converting your content into multiple formats, from reels to newsletters, with minimal effort.Real examples of how I would repurpose viral content for various industries.Links in this episode:Loyalty Programs CarouselNo Frills Diner ReelBest Design Decisions ReelFurniture IndustryContent I’ve Repurposed:First Three Instagram Stories CarouselFirst Three Instagram Stories ReelOther episodes you might have missed:Episode 010: Turning Testimonials into Engaging Content for More SalesEpisode 033: Turn Your Content into Swipe-Worthy Carousel PostsEpisode 053: Use Customer Insights to Create Reels That Attract and ConvertSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Only 3% of your audience is ready to buy instantly, but they often need to see your content 77 times first. Discover the power of anticipation marketing and how strategic consistency can build trust with potential buyers. A captivating Instagram reel that tells a story can turn casual viewers into eager customers. Learn effective strategies that emphasize quality content over mere follower counts. Plus, get ready to create your own engaging reel that hooks your audience and drives sales!

B-roll isn’t boring; it’s a timeless tool that enhances your storytelling. Pair it with trending audio and quality text to captivate your audience. Discover how to select the perfect sounds on Instagram to elevate your videos. Quality engagement trumps quantity when creating content, so focus on resonating with your audience. The journey into social media marketing highlights the joy of genuine connections. Embrace humor and helpful tips to make your content shareable and impactful.

Dive into the heart of social media as the discussion revolves around the importance of authentic storytelling. Explore how sharing personal experiences can foster genuine connections. Say goodbye to perfectly curated content and embrace the beauty of everyday moments. Learn the art of engaging narratives using timelines and discover what to highlight on your grid. Rediscover the real purpose of social media by bringing more of 'you' into the equation!

Discover how to turn customer insights into captivating Reels that attract and convert! Explore fun prompts like 'POV: You find/found' and 'Not to be dramatic,' along with examples to bring your testimonials to life. Learn how to create content that makes clients feel seen and heard while utilizing visual storytelling to showcase products. This engaging discussion emphasizes the power of sharing experiences and using customer feedback to enhance your marketing strategy effortlessly.

Explore the game-changing shift from product-focused marketing to highlighting customer experiences. Discover how testimonials and client feedback can transform your messaging into something truly relatable. Learn to analyze reviews for effective content creation and gain insights from client interviews. Plus, uncover three essential questions to enhance your understanding of buyers' motivations and elevate your marketing strategy. This approach promises to captivate audiences and boost your sales!

Dive into the power of personal storytelling in content creation! The discussion reveals how sharing your unique journey can forge deeper connections with your audience. Learn how using 'I,' 'Me,' and 'Our' in your content can transform ordinary posts into engaging conversations. Discover examples of viral reels that highlight this approach, and get tips on crafting valuable content that resonates. It's all about moving from basic hooks to relatable interactions, making followers feel like they're chatting with a friend!

If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. In this episode we’ll be covering:My own business journey with Instagram Stories and how they changed everything.Finding the best way to tailor stories to your business and lifestyle - there’s no wrong way!Strategically using stories to make sales (I’ll walk you through my go-to method!)Sharing daily stories and connecting over mundane day to day activities.  Using your goals to define your story strategy.More episodes:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday MomentsEpisode 043: We’re Getting Back to Basics and Loving Our ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!