The Undeniable Leader with Rob Cressy

Rob Cressy
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Jun 12, 2018 • 18min

EP-282 Fan Engagement Tips + Rally Flip Cap with Ian Kay

One day I thought to myself, I need a dry erase board hat. Amazingly upon Googling it I came across Rally Flip Cap. It was then that my relationship with the brand started. Rob Cressy is joined by Rally Flip Cap co-founder Ian Kay to talk about the start of the brand, fan engagement tips, plus why face to face interaction is so important to the growth of their brand. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think:Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Ian Kay - Instagram: @IanKay - Instagram: @RallyFlipCapWebsites:Bacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Rally Flip Cap: http://www.rallyflipcap.com/Other Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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Jun 4, 2018 • 13min

EP-281 Growing Bold Season 2 with Brian Cristiano

After an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is his mindset when it is a challenge to create content for his personal brand? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Brian Cristiano - Twitter: @BOLDCEO - Instagram: @BOLDCEO - Facebook: /BOLDCEO/ Websites:Bacon Sports Media: www.baconsportsmedia.comBacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Brian Cristiano LinkedIn: linkedin.com/in/briancristiano/Bold Worldwide: www.boldworldwide.comOther Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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May 30, 2018 • 23min

EP-280 How To Market Yourself with Brian Clapp

The opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how to market yourself. What are the various ways to build your personal brand? Why is it important to give a lot to get a lot, listen and observe others, plus connect in a deeply authentic way? Why should you consider creating a podcast? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Brian Clapp - Twitter: @WorkInSportsWebsites:Bacon Sports Media: www.baconsportsmedia.comBacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Brian Clapp: linkedin.com/in/bclapp/Work In Sports: www.workinsports.comOther Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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May 21, 2018 • 18min

EP-279 How To Get Fans To Care About Your Content With Bothaina Saleh

Getting fans to care about your content for 10 seconds none the less 5 minutes is hard. Rob Cressy is joined by Marketing Manager at Complex, Bothaina Saleh, to talk about how to get fans to care about your content. How do you create content that is compelling and gets fans looking forward to hearing from you again? Why do so many brands fail at content and why do so few use video? How much does the age gap between decision makers matter in the content that is created by brands? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Bothaina Saleh - Twitter: @BothainaaWebsites:Bacon Sports Media: www.baconsportsmedia.comBacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Complex: http://www.complex.com/Other Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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May 14, 2018 • 12min

EP-278 Legalized Sports Betting Impact with Jason Logan

Today is one of the most important days in US sports history as New Jersey just won its battle with the Supreme Court to legalize sports betting. Rob Cressy is joined by Covers.com Senior Managing Editor Jason Logan talk to talk about the impact legalized sports betting will have including how soon will New Jersey and the rest of the United States be able to bet on sports, will we see FanDuel & DraftKings get into it plus how it will effect the fantasy sports industry, will we see an influx of international companies trying to get their piece of the US sports betting market, and from a marketing standpoint will we see a flood of sports betting advertising? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Jason Logan - Twitter: @CoversJLoWebsites:Bacon Sports Media: www.baconsportsmedia.comBacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Covers: http://www.covers.com/Other Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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May 9, 2018 • 21min

EP-277 The Growth Of Front Office Sports with Adam White

Adam White, Founder of Front Office Sports, joins Rob Cressy to talk about the growth of Front Office Sports, the challenges they’ve faced and overcome, plus why he doubled down on himself. They also dish about why he has his eye towards experiential marketing plus shares a few things he believes the market has been slow to adopt. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Adam White - Twitter: @FOSAdamWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Front Office Sports: https://frntofficesport.com/Other Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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May 7, 2018 • 3min

EP-276 What To Do When Things Go Wrong

This episode is about what to do when things go wrong. Rob Cressy was supposed to have an awesome podcast interview about the world of original content creation and community building, but Skype had other ideas for that and made the audio from the conversation unusable. Because of that he decided to live in action and give a micro-episode about his mindset on living in action, even when things don’t go your way. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Websites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Other Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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May 2, 2018 • 10min

EP-275 Why You Need To Be Creating Video Immediately

If you aren’t currently creating videos for your personal brand or the company you work for then you need to get on it immediately. Rob Cressy talks about why it is so important to have video as part of your content strategy and why everyone needs to press record and get comfortable on camera. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Websites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Other Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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Apr 30, 2018 • 21min

EP-274 Making Change Work + Marketing Mindset with Jesse Cole

How do brands get fans looking forward to hearing from them again? Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about the importance of giving your customers a reason to care about your brand. They also dish about the importance of taking first steps in the journey, having a long term mindset, the power of relationships building, plus how to deal with the curveballs that life throws at you. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJesse Cole - Twitter: @YellowTuxJesse - Instagram: @thesavbananasWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFind Your Yellow Tux: www.findyouryellowtux.comAmazon Book: http://bit.ly/yellowtuxRob Cressy LinkedIn: linkedin.com/in/cressy/Other Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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Apr 25, 2018 • 10min

EP-273 UCF National Championship Rings & The Toledo Shrek’s

Two Universities in the last week made national headlines thanks to some creative marketing. Rob Cressy talks about why he loves UCF Football going all in on their 2017 National Champions campaign, plus dishes about the University of Toledo tweeting out that they would change their mascot to Shrek if it got 500,000 retweets. What can brands learn from the way both of these school grabbed attention via social media? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Websites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comRob Cressy LinkedIn: linkedin.com/in/cressy/Other Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

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