

The Undeniable Leader with Rob Cressy
Rob Cressy
The Undeniable Leader is for high performers who want to win in the AI era with heart and excellence. Hosted by Rob Cressy, this is where leadership meets personal growth, helping you seize opportunities, lead with confidence, and build what's next while staying true to what makes you great.
Episodes
Mentioned books

Sep 5, 2018 • 17min
EP-292 The Glamorization of Entrepreneurship with Brian Cristiano
Being an entrepreneur is often glamorized, but in reality the opposite is true. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about what the real life of an entrepreneur is like plus the traits you need to acquire to become a successful one. Why is it important to burn the boats and never look back? How important are resolve, patience, and persistence? What are the expectations of entrepreneurship vs reality? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comBrian Cristiano - LinkedIn:/briancristiano/ - Twitter: @BOLDCEO - Instagram: @BOLDCEO - Facebook: /BOLDCEO/ Websites:Bacon Sports: www.baconsports.comBold Worldwide: www.boldworldwide.comOther Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Aug 27, 2018 • 24min
EP-291 Advice on Scaling Bacon Sports with Brian Cristiano
Bacon Sports is growing and with it comes new business challenges. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy in a super candid conversation to share wisdom on how to scale Bacon Sports and take things to the next level. With more campaigns means higher output but less available time. How do you keep your pipeline strong while juggling multiple projects? What about building out a team? Why is it so important to have measurable KPI's set for 90 days out? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comBrian Cristiano - LinkedIn:/briancristiano/ - Twitter: @BOLDCEO - Instagram: @BOLDCEO - Facebook: /BOLDCEO/ Websites:Bacon Sports: www.baconsports.comBold Worldwide: www.boldworldwide.comOther Awesome Content:Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Aug 21, 2018 • 13min
EP-290 Esports & Sponsorships with Stephen Buzby
How do brands get into Esports and how can you get more engagement out of your sponsorship dollars? Stephen Buzby, CEO at Revel Marketing, joins Rob Cressy to talk about this plus why it is important to get buy-in from an influencer you are working with. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comStephen Buzby - Linkedin: /stephen-buzby-96945617/ Websites:Bacon Sports: www.baconsports.comRevel Marketing: http://www.revelmarketing.co/If you enjoyed this podcast episode then check out The Rob Cressy Show on the Bacon Sports Podcast Network. On it we have conversations with creators and entrepreneurs about their success mindset and excellence. Other Awesome Content:Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Aug 13, 2018 • 17min
EP-289 Tiger Woods is Back & How To Fix Golf
Tiger Woods just finished second in the PGA Championship and it sent shockwaves of excitement through the sports world. Dave Wakeman joins Rob Cressy to talk about the good and bad of Tiger Woods being back from the perspective of marketing the PGA tour and the overall health of the sport. While it was captivating to watch Tiger Woods in contention on Sunday of a major, what can be done to get fans to care about more than just one player? What about the winner Brooks Koepka. Why is no one talking about him and is that a problem? Is sports betting the answer? What about long drive contests and other micro events with more excitement and a shorter viewing time? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comDave Wakeman - LinkedIn: /dwakeman/ - Twitter: @davidwakemanWebsites:Bacon Sports: www.baconsports.comWakeman Consulting Group: http://davewakeman.com/If you enjoyed this podcast episode then check out The Rob Cressy Show on the Bacon Sports Podcast Network. On it we have conversations with creators and entrepreneurs about their success mindset and excellence. Other Awesome Content:Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Aug 6, 2018 • 21min
EP-288 Bacon Sports Brand Design Process
Gil Nevo, founder of Brand School, joins Rob Cressy to talk about the new Bacon Sports brand design and how they collaborated for three months (as part of a brand coaching program) to clarify the messaging & offering. I recently launched the newest version of the Bacon Sports website, and almost no one knew what was going on behind the scenes to make it happen. This gives some insight into the process, questioning, and thinking. We also delve into the power of branding and importance of hiring a coach.- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comGil Nevo - Instagram: @brandschool.live - Website: brandschool.liveIf you enjoyed this podcast episode then check out The Rob Cressy Show on the Bacon Sports Podcast Network. On it we have conversations with creators and entrepreneurs about their success mindset and excellence. Other Awesome Content:Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Jul 23, 2018 • 27min
EP-287 25 Athletes Under 25 With The Strongest Brands with Jesse Ghiorzi
Which athletes under 25 years old do you think have the hottest brands? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about the Charge 25 Under 25. Which Celtics player shockingly came in at number one? Why was Lonzo Ball left off this years list? Why was the NBA strongly represented yet baseball and hockey were nowhere to be found? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comJesse Ghiorzi - Twitter: @jesseghiorzi - Website: www.charge25under25.comOther Awesome Content:Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Jul 16, 2018 • 20min
EP-286 Paul George, Kawhi Leonard & NBA Market Size with Jesse Ghiorzi
How much does market size mean to the growth of the brand of an NBA player? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about if Paul George will be able to grow his brand in Oklahoma City at the same level as if he were in Los Angeles. Also, Kawhi Leonard has virtually no social media presence yet he wants major dollars from shoe brands. Something doesn't add up here. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comJesse Ghiorzi - Twitter: @jesseghiorzi - Website: www.charge25under25.comOther Awesome Content:Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Jul 10, 2018 • 9min
EP-285 Stacey Moore on the Growth of the American Cornhole League
Did you know that cornhole is currently being televised on ESPN? Stacey Moore, the Commissioner for the American Cornhole League, joins Rob Cressy to chat about how the league got started, how they landed a TV deal with ESPN, how they market their brand, plus why you should watch their upcoming championship.- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comStacey Moore - Twitter: @iplaycornhole - Facebook: /iplaycornhole/ - Website: www.iplaycornhole.comOther Awesome Content:Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Jun 25, 2018 • 15min
EP-284 Bacon Sports Launch + Lessons Learned As A Speaker
On this solo episode Rob Cressy dishes about the launch of the new Bacon Sports website, why he decided to combine both brands, and the journey it took to get here. He also talks about lessons learned at a speaking engagement he did for the ECHL last week. What were the challenges that other social media marketers were facing? What is his tips for being an engaging host that gets the crowd going? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comOther Awesome Content:Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Jun 18, 2018 • 15min
EP-283 The Process Behind Pitching Sports Content with The Schmo
Dave Schmulenson, aka The Schmo, joins Rob Cressy to give insight into the process behind pitching sports content, plus he give an update on what's been cooking since he was last on the show. He also shares some of the biggest things he's learned from his journey. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comDave Schmulenson - LinkedIn: /theschmo/ - Twitter: @TheSchmo312 - Instagram: @TheSchmo312 - Facebook: /TheSchmo312/ - Website: www.theschmo312.comOther Awesome Content:Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy


