Female Startup Club

Today’s episode is with Phoebe Greenacre, the co-founder of a women’s activewear brand, Silou London. When Phoebe and her business partner Tatiana weren’t able to find premium, sustainable activewear that they wanted to wear day in and day out, they knew they’d spotted a gap in the market and went for it. And what’s really special about this episode is actually how the brand has been able to thrive during the pandemic, and let their true DNA shine through. A brand that’s always put their community first, now more than ever have been able to innovate and bring people together from all over the world through live yoga classes, guided meditations and a calendar full of heart warming activities on a daily basis for the women in their network. WE COVER VALUABLE TOPICS LIKE: How to find a business partner and how to work out the who-does-what stuffUnderstanding what’s really involved when you want to launch a brand and the reality of how long it can take to launchThe struggles of being a smaller brand up against bigger brands How to grow an email database through;Giveaways and collabs with other brands, Collecting data through pop ups and events, Collecting data during archive sales “An email subscriber is more valuable than a Instagram follower.”Pop Ups and Partnerships on a consignment basisFinding the right opportunities that fit the brand What does it mean to be a sustainable activewear brand and how to deliver on that promise throughout the manufacturing and packaging process Making a 100% recyclable collection and developing your own fabric from scratchRethinking your strategy during the current global climate and asking the question: are brick and mortar retailers what we should be focused on and should brands be entirely focused on DTC. The importance of finding opportunities to pivot, adapt or innovate during this time that can deepen your connection with your community in a real way; creating a wellness calendar packed with live events and activities online like meditation, yoga, advice and barre. And advancing that to include self care, cooking, On creating content and tone of voice: “Go back and make it more human.” Ensure you’re helping and supporting the community through the power of language. How to support your team while #WFH and moving to remote working. Is a business plan needed in the beginning? The pros and cons to stocking your brand with bigger retailers. The advice you need before bringing a new brand into the world.LINKS WE MENTION:https://siloulondon.com/Silou’s InstagramPhoebe’s personal Instagram📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 8 with Amy Rushworth. This is the first episode of @femalestartupclub that I’ve recorded from the comfort of my bedroom floor, and I’m pretty sure that's what you’d call seriously *adapting* to quarantine life. Today I’m chatting to Amy Rushworth, she’s a confidence coach, speaker and host of her namesake podcast The Amy Rushworth Show — and it’s an episode full of the feel good stuff we need now more than ever. Especially in moments of stress and anxiety during this time, she’s someone to tune into and soak up her happy vibrations. I definitely am. Amy’s a gorgeous friend of mine who’s been building her empire over the last few years here in London. She radiates warmth and love, and when you’re with her you truly feel seen and heard. From a party girl working in fashion, making little money and hitting rock bottom in life - to becoming one of the UK’s leading confidence coaches and building the business of her dreams guiding women to transform their lives, earning more money than ever before and being truly fulfilled has filled my cup to watch on from the sidelines. I was super excited to talk to her and ask her all of the questions! Join us as we discuss how to build a business as a life coach (and make serious money doing it!), the importance of continuous learning and self development to achieve your goals and how to manifest your goals using mindset and action to get to where you want to be in life. TOPICS WE COVER:The journey of becoming a life coach The importance of continuous learning and self development to achieve your goalsHow to Manifest your goals, and using Mindset & Action to get to where you want to be in lifeImposter syndrome and how to deal with it The power of language and the techniques to create possibilities and put it into actionHow to expand a coaching biz to introduce multiple revenue streams How to expand your business to introduce multiple revenue streams Online education including Marie Forleo’s B School “Money Mindset” Learning to disconnect from the criticism that can come with being someone public facingBuilding a business with a remote team of flexible workers rather than full time employeesScaling up with freelancersManifesting: what is it and how you can start doing it consciously todayHow social conditioning from childhood years take us out of abundance and into a scarcity mindsetThe evil in Self Limiting Beliefs and your inner critic Practising daily gratitude during the pandemic and a simple exercise to start immediately Make Your Magic Academy: an 8 week course to radically transform your life starting on April 27th Using where you are in your menstrual cycle to propel you forwardLINKS WE MENTION:Amy's websiteMake Your Magic AcademyAmy's Instagram 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 7 of Female Startup Club with Renee Mets. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.Today I’m chatting with Renee Mets, one of the co founders behind a new brand called Ritology that’s pioneering the way for sustainable personal care for women. Join us as we discuss her startup story and their wildly successful refer-a-friend campaign launch which garnered 1100 people signing up in less than a week. The process of getting into the world’s most sought after seed accelerator program Y-Combinator and the importance of building a company backed by purpose.TOPICS WE COVER:The manufacturing process and working with China The startup journey and how to launch a product from scratch How to apply for Y-Combinator and the process all the way through to final interviews Working in harmony with your business partner and what it’s like working from different countriesWhere Renee hangs out to get smarter Building a business backed by purpose and working on something that helps the planet Celebrating the small stuff LINKS WE MENTIONED:Wim Hoff - The 'Iceman’Renee’s InstagramRitology’s InstagramY Combinator’s Free 8 Week Startup School  📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 6 of Female Startup Club with entrepreneur Gretta Rose van Riel. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.Today I’m chatting with friend and eCommerce master Gretta Rose van Riel, the award-winning entrepreneur behind SkinnyMe Tea, Drop Bottle and The 5th, and one of the few members of the million-dollars-in-a-day club. Gretta appeared on the 2018 Forbes’ 30-under-30 list and like any fruitful business innovator, is continuing to create with emerging brands such as Hey Influencers, Tomorrow, as well as online eCommerce courses with Foundr and Shopify to name a few. Join us as we discuss Gretta’s humble beginnings, innovative eCommerce strategies, and learn how to start up your startup today!TOPICS WE COVER:Proven tactics to grow your Instagram accountThe SkinnyMe Tea origin storyHow Instagram has grown over the years and how the algorithm has evolvedWorking with investors to grow your brandFocusing on your idea first and foremost, if you don’t have an idea that you love, it’s hard to really growThe struggles associated with building too much hype that you’re not prepared forChanging the way you frame your communication with your audience, to take a potentially negative experience, into a positive user experienceThe power of scarcity in eCommerce and how that helped shape “The 5th” Gretta’s three ”I’s” in business: Instagram, Influencers and IncentivesGretta also breaks down her three “C’s”:Content - find your top-performing content and post more of itCollaboration - leveraging people’s pre-existing audiencesConsistency - posting regularly across the platform to engage your audience and provide those touchpoints that they need to build a relationship with youThe three R’s formula for solid influencer marketing: Reach, Relevancy and Relationships.Mistakes that brands make over and over againWhat is a Facebook ads takeoverMaking your user experience as frictionless as possibleLINKS WE MENTIONED:Davey Fogarty - Calming Blankets - Entrepreneur to WatchPlatforms Gleam and Vyper to create incentivised giveawaysGretta’s InstagramDoone’s InstagramFemale Startup Club’s Instagram📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 5 of Female Startup Club with entrepreneur Sammy Leo. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.Today I’m chatting with ecommerce queen and social media influencer Sammy Leo, the female founder behind Breeze Balm. This is the story of a secret 70-year-old family recipe developed by her grandfather in the 1950’s that’s now used by women all over the world. Sammy has built a highly engaged social media following on YouTube and Instagram and used this community as leverage to launch her company 3 year ago, selling out of her first 1000 units in just 3 minutes. Since then her business has been growing exponentially, join us as we discuss how she launched and scaled her brand. TOPICS WE COVER:The origin story of Breeze Balm How Sammy got started with creating and producing a product (branding, naming the product, initial capital)Her daily rituals including breath workLearning through YouTube How do deal with failure and what she learnt when an $8000 investment on an influencer deal produced zero resultsHow to approach risk Organic influencer marketing vs paid influencer marketing How to work with influencers The psychology behind shipping: whether it should be free or not Using instinct to drive your business in the beginning The law of attraction in business How a rebrand can breathe new life into your business and re-engage your audience How to find a manufacturer and the struggles a small business can face Proving your concept/business before heavily investing all your cash into itWhat to spend $$$ on (and what not to) Influencer marketing around the launch How Breeze Balm ended up in the hands of Selena Gomez LINKS WE MENTIONED:Sammy’s Instagram Breeze BalmFemale Startup Club’s InstagramDoone’s InstagramThe Kerwin Rae podcast  The founder of Glow Recipe, Sarah 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 4 of Female Startup Club with Fashion Designer Innika Choo. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears / straight to your inbox and straight to your social media from the world’s most successful female founders entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to getting what you want out of your career.This next episode of Female Startup Club is recorded with a dear friend of mine, Innika Choo. She’s the founder and creator of her namesake brand Innika Choo; beautiful, luxurious handmade and embroidered smock dresses. We talk through what it’s like to turn a passion into a business without having any qualifications or experience in your industry, the power of building communities and how she got her brand stocked around the world in major retailers like Net-a-Porter and Selfridges. And at the end of the episode I’ve added in the 6 Q’s that we filmed for IGTV, so stick with it! Make sure you’ve subscribed to the FemaleStartupClub.com newsletter to have her 6 Q’s delivered straight to your inbox. The 6 Q’s we’re asking women all over the world: * What’s your why? * What was the thing that made your biz pop? * How do you win the day? * Where do you hang out to get smarter? * When faced with failure how did you deal with it and what did you learn?* If you only had $1000 left in your biz bank account, where would you spend it? You can check out her biz here: https://innikachoo.com/ and find her on Instagram @innikachoo & @innika. AND you can find me (Doone) on Instagram @dooneroisin with the real life interview videos with female founders and a lot more questions I’ve been asking at @femalestartupclub. If you get something out of this episode please subscribe and share on social media so other women-in-progress can access the knowledge as well.https://innikachoo.com/https://www.instagram.com/innikachoo/|https://www.instagram.com/innika/📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to a mini episode of Female Startup Club. In these mini eps I ask successful female founders 6 easy questions and today I’m chatting to Erika Geraerts. She’s one of the original founders of the wildly successful business Frank Body, a 20 million dollar business that’s become a household name in Australia and around the world, to launching a new startup that’s setting out to revolutionise the beauty industry and bring a whole new meaning to makeup for Gen Z’s. If you’re new here and you haven’t seen any of my other vids yet, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand @thisiskincs and I started this little corner of the internet to connect with the female founders and women in biz that I’m inspired by on the reg. And all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your 👂 and straight to your inbox from the world’s most successful female founders, entrepreneurs, and women in biz! Make sure you’ve subscribed to the FemaleStartupClub.com newsletter to have her 6 Q’s delivered straight to your inbox. The 6 Q’s we’re asking women all over the world: * What’s your why? * What was the thing that made your biz pop? * How do you win the day? * Where do you hang out to get smarter? * When faced with failure how did you deal with it and what did you learn?* If you only had $1000 left in your biz bank account, where would you spend it? You can check out her biz here: www.itsallfluff.com and find the biz on Instagram @itsall.fluff. AND you can find me (Doone) on Instagram @dooneroisin with the real life interview videos with female founders and a lot more questions I’ve been asking at @femalestartupclub. If you get something out of this episode please subscribe and share on social media so other women-in-progress can access the knowledge as well.   https://www.instagram.com/itsall.fluff/http://instagram.com/erikageraertshttps://www.instagram.com/dooneroisin/📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome back to episode 2 of Female Startup Club, this one’s a quickie. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears / straight to your inbox and straight to your social media from the world’s most successful female founders entrepreneurs, and women in biz! I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to getting what you want out of your career.This next mini ep that you’re about to hear is actually out of the regular 6 Q’s format that I’ve been harping on about since Female Startup Club launched. Elyse Daniels is a well seasoned founder, she’s 10 years into her business creating customised jackets for dance wear for groups of more than 25 people and she’s had a bunch of crazy success - my most favourite being that JUSTIN BIEBER wore one of her customised jackets… I KNOW. Let that sink in for a second. Anyway, she’s currently going through the sale of her biz at the moment and when we caught up before filming this ep she was telling me about what it was like on the journey of finding a business partner, and how her friends likened it to single life and the big bad scary world of dating. Soo I’m just jumping in her to remind you that throughout the ep she’s talking about finding her business partner and how it’s pretty same same to finding a lover partner: it’s not a recap not of her actual dating life - LOL. Make sure you’ve subscribed to the FemaleStartupClub.com newsletter to have her 6 Q’s delivered straight to your inbox. The 6 Q’s we’re asking women all over the world: * What’s your why? * What was the thing that made your biz pop? * How do you win the day? * Where do you hang out to get smarter? * When faced with failure how did you deal with it and what did you learn?* If you only had $1000 left in your biz bank account, where would you spend it? You can check out her biz here: https://www.exoduswear.com.au/ and find her on Instagram @elysedaniels. AND you can find me (Doone) on Instagram @dooneroisin with the real life interview videos with female founders and a lot more questions I’ve been asking at @femalestartupclub. If you get something out of this episode please subscribe and share on social media so other women-in-progress can access the knowledge as well.📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to my first ep of Female Startup Club where I chat to a very talented (read: boss) woman I’m lucky to be able to call a friend, Gen George. Gen’s successfully exited two businesses in the last 8 years, she runs a Facebook community called LMBDW for women in business that’s grown to more than 120k women worldwide AND she’s working on a third brand that’s disrupting the men’s skincare space (HOLY SMOKES... I know, right.) listen to this episode to see the 6 Q’s I asked Gen and hear more about her story.It’s a good one. And incase you didn’t catch the intro vid, I started Female Startup Club to learn more from successful female entrepreneurs and women in business and share that knowledge with other women-in-progress (like myself!).If that’s you, subscribe to my weekly newsletter that’s launching soon at femalestartupclub.com so you don’t miss any of the 6 Q’s I’ve got coming up! We’re living in a world where women truly want to help other women, and I can’t wait to share all of this (AND MORE) with you.Also... if you have any requests from who you want to hear from, you can send them through to the suggestion box (aka my DM’s). You can keep in the loop with @femalestartupclub and find @georgegen here 💚📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.