Female Startup Club

Female Startup Club
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Feb 11, 2021 • 41min

From a near closure to $6M+ annual revenue in 2 short years, here’s how CurlMix Founder Kim Lewis did it

Joining me on the show today is Kimberly Lewis, Founder of CurlMix.Curlmix is a haircare brand for curly hair, made simple. But as many stories go, the brand wasn’t always what we know it as today. When Kim started the brand back in 2015 it was originally a subscription DIY beauty and haircare box. When it was failing and Kim was close to giving it all up, she pivoted and went on to scale the brand to a 1M that same year. Since then the brand has had continued growth, and in this episode Kim shares all! From her numbers to her growth strategies, how she identified the pivot and the books every entrepreneur should read.LINKS WE MENTION: CurlMix’s WebsiteCurlMix’s InstagramKimberly’s Instagram Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Feb 9, 2021 • 40min

Using Twitter as your primary channel for skincare? Topicals Founder Olamide Olowe started winning by going where other skincare companies weren’t…

Joining me on the show today is Olamide Olowe, founder of Topicals. Founded by two young women of color with chronic skin conditions, Topicals is transforming the way you feel about skin by making the treatment of stigmatized skin conditions like eczema and hyperpigmentation synonymous with the luxury and fun of self-care. Believing you shouldn’t have to hide, feel less-than, or settle for products that don’t serve or speak to you, Topicals products are effective and luxurious, but won’t break the bank.In this episode we cover so many need-to-know things especially if you’re just getting started. Like the importance of marketing where other brands aren’t. And spoiler alert, the brand did more than 50% of their launch revenue through a surprising channel. Putting the customer at the very forefront of what you’re doing and building strong relationships, and an interesting campaign with the help of Lindsay Lohan. LINKS WE MENTION: Topicals’s Instagram Topicals’s TwitterTopicals’s TiktokTopicals’s WebsiteOlamide’s InstagramOlamide’s TwitterFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: Use the code “FSC” for 10% off your order. 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Feb 6, 2021 • 53min

How to get started in fashion and why wholesale won’t always work, with luxury sleepwear’s queen of dreams Ashley Merrill, Founder of Lunya

Joining me on the show today is Ashley Merrill. Founder of luxury sleepwear company Lunya. Lunya is a company that’s reinventing sleepwear for the modern woman through carefully crafted pieces that are transitional and beautiful. In this episode we’re covering Ashley’s path to getting started, her advice for the early days of building a business in the fashion industry and why a wholesale model didn’t work for her in the beginning. LINKS WE MENTION: Lunya’s WebsiteLunya’s InstagramLunya’s FacebookLunya’s TiktokAshley’s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's InstagramIndustry Press: Lean Luxe Book: City of Girls by Elizabeth Gilbert Are you a small brand? We’d love to hear what’s working for you right now! Reach out to Doone directly at hello@femalestartupclub.com 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Feb 4, 2021 • 33min

What happens when Meghan Markle wears your clothing? With HATCH Founder Ariane Goldman

Joining me on today’s episode is Ariane Goldman. Founder of HATCH. HATCH is a contemporary lifestyle brand dedicated to chic clothing for before, during and after pregnancy. While pregnant in 2010, Ariane noticed a void in the maternity clothing market and it was at that moment the concept of HATCH was born.The brand is designed to celebrate the many changes that a woman’s body experiences throughout their pregnancy, while making them feel as chic and beautiful as ever. In a natural expansion for the brand, HATCH Mama non-toxic beauty was launched in 2018 providing plant based self-care essentials for all mothers. The solution driven lines are crafted to carry women through pregnancy, and beyond.In this episode we cover what learnings Ariane was able to take from her first venture into the second, how she got it off the ground and the moment that everything changed - when Megan Markle propelled the brand into the global spotlight after wearing a HATCH dress.LINKS WE MENTION:Ariane’s Instagram HATCH’s Instagram HATCH’s WebsiteIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's InstagramMeghan Markle in Hatch Maternity Dress Megan Markle in Hatch Dress Podcast : How I Built This with Guy Raz Podcast: The Daily from The New York Times 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Feb 2, 2021 • 35min

Creating a medicinal mushroom company with Grandma’s help, Rainbo Founder Tonya Papanikoluv shares all

Joining me today is Tonya Papanikoluv, the founder Rainbo. Rainbo is a sustainable medicinal mushroom company offering supplements and functional foods. Rainbo educates consumers on the healing power of fungi and their mission is to optimize health, open minds and get millions of people healthier with medicinal mushrooms. The mushrooms are grown locally and sustainably in Canada with love and healing intention. In this episode we’re covering Tonya’s experience and background as a holistic nutritionist and mushroom forager that opened her up to the powers of food as medicine, how she got started with a loan from a handful of people who really believed in her, including her grandma and how email marketing has been a big driver of growth. LINKS WE MENTION:Rainbo’s Website Rainbo’s Instagram Tonya’s InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Jan 30, 2021 • 54min

How to double your revenue YOY through surprise and delight moments - aka free stuff - with Fitish Founder Jenna Owens

Joining me on the show today is Jenna Owens, Founder of Fitish. Fitish is a skincare company committed to embracing balance, using ingredients that do exactly that for the skin and body. Founded in April 2017, Jenna has grown their line with beauty and wellness products geared towards active people. They believe that the anti-inflammatory benefits of CBD, along with botanical extracts, have an unmatchable ability to cleanse and nourish the body. Fitish aims to create calming rituals of self-care within an active lifestyle naturally and effectively.In this episode we cover Jenna’s big life pivot, her key learnings in growing and scaling a skincare company, and things you can start doing today to increase your average order value. LINKS WE MENTION: Fitish’s Website Fitish’s Instagram Jenna’s InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Podcast : How I Built This with Guy Raz Book: The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger, Joel Lovell Book: Shoe Dog: A Memoir by the Creator of NIKE by Phil KnightPromotional code: Code: FSC20 for 20% off. No foreseeable end date📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Jan 28, 2021 • 44min

Inventing cannabis infused tampons and reimagining women’s health with Daye Founder Valentina Milanova

Joining me on the show today is Valentina Milanova, Founder of Daye - the company that’s reimagining women’s health. Daye is a female health company bridging the gaps in healthcare through medical research and innovation. They exist to raise the standards of gynae health by creating effective products and services that fit conveniently into womxn’s lives. Right now they have two groundbreaking products available; the naked tampon and the CBD coated tampon to help with period cramps - and yes I’ve tried them, and yes my period was amazing and I’ll be using these from now on! In this episode we cover how Valentina pushed past the critics and naysayers to bring her vision into a reality, her thoughts on working with agencies vs building an in-house team, and how she got a 20,000 person waitlist before launch with steps on what you can do to get started too.LINKS WE MENTION: Daye’s Website Daye’s Instagram Female Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Work Place Coaching Podcast : This American Life Autobiography - Dreams from my Father by Barack ObamaBook : The Art Of Loving by Erich Fromm Language Learning App Promotional code: Listeners can get £5 off their first box with 'dayexfsc'If you’re interested in participating in listener research please contact Doone on email via: hello@femalestartupclub.com 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Jan 26, 2021 • 38min

How to build a modern skincare company, with Isla Beauty Co-Founder Tracy Dubb

Joining me on this episode is Tracy Dubb, Co-Founder of Isla Beauty.Isla Beauty was created to make the best products at the best price, from people who know the industry inside and out. They leverage global relationships to create hybrid products that serve multiple purposes, using leading technology, science, and potent active ingredients - all for under fifty bucks.In this episode we’re covering how Tracy built her company in partnership with a 4th generation manufacturer, the learnings she took from her VC background and how that formed her vision and business model for launching Isla and her learnings from along the way. LINKS WE MENTION:Isla’s Website Isla Beauty’s Instagram Tracy’s Instagram Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.If you’re interested in participating in listener research please contact Doone on email via: hello@femalestartupclub.com 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Jan 23, 2021 • 48min

This jewellery biz Founder shares how SMS Marketing was an unexpected growth driver in 2020, with Alexis Nido-Russo of Local Eclectic

Joining me on the show today is Alexis Nido-Russo. Founder of Local Eclectic. In 2013, Alexis launched Local Eclectic to share her favorite designers’ one-of-a-kind jewelry with the world. Today, their goal remains the same which is to be the number 1 destination online to discover hundreds of emerging, female jewelry designers. Over the last 7 years she’s bootstrapped the curated platform alongside building her own jewellery labels that have driven massive growth for the company. In this episode we’re covering how Alexis used her entrepreneurial spirit to go through a range of ideas before landing on Local Eclectic, what she did that allowed her to scale the company and how SMS marketing has been an unexpected driver of growth. LINKS WE MENTION: Local Eclectic’s Website Local Eclectic’s InstagramAlexis’ Instagram Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Podcast: How I Built This with Guy Raz Podcast : Boss Files with Poppy Harlow CNN Podcasts Podcast: Gary Vaynerchuk Podcast: Tony RobbinsIf you’re interested in participating in listener research please contact Doone on email via: hello@femalestartupclub.com 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Jan 21, 2021 • 46min

How to start a DTC swimwear label and scale to $20M+ in less than 3 years, with Andie Swim Founder Melanie Travis

Joining me on the show today is Melanie Travis, Founder of swimwear label Andie. Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years. LINKS WE MENTION:Andie’s Website Andie’s Instagram Melanie’s InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Newsletter: Lean Luxe Newsletter: 2PM by Web Smith Podcast : How I Built This with Guy Raz Book: Radical Candor by Kim ScottPS: If you’re interested in participating in some listener research please reach out to Doone on email: Hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

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