Female Startup Club

Female Startup Club
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Apr 22, 2021 • 56min

The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith

Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.LINKS WE MENTION:Lil Bucks' WebsiteLil Bucks' InstagramEmily's LinkedInEmily's InstagramShop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: Hello@femalestartupclub.com Book: Building A StoryBrand by Donald MillerSearch Engine for Trends: Google TrendsWebsite: The Hatchery ChicagoArticle: Healthyish – Lil BucksPodcast: NPR – How I Built ThisPodcast: Tim Ferris Show by Tim Ferris📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 20, 2021 • 52min

Will Smith backed this DTC dog food startup, here’s why. With Jinx Co-Founder Terri Rockovich

Founded in January 2020, Jinx celebrates modern dogs and their pet parents with a full range of nutritious consumables that make mealtime better for them and easier for their owners. The brand currently offers kibble, treats, meal toppers, and dental chews that have become a fast favorite amongst celebrities including their high-profile investors like Will Smith!In this episode we’re chatting about bringing a funded startup to market during the pandemic, why celebrities were quick to invest in this brand and the importance of differentiating yourself from a saturated industry. LINKS WE MENTION:Jinx's InstagramTerri's InstagramTerri's LinkedInTerri's TwitterFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Website: Dog Food AdvisorCommunity: ClubhouseListener Interviews: hello@femalestartupclub.com 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 17, 2021 • 39min

How this brand amassed 30,000 5 star Amazon reviews, with Bug Bite Thing Founder Kelley Higney

Today I’m joined by Kelley Higney the Founder of Bug Bite Thing. You might have seen her wowing all the sharks on SharkTank a few years ago.. Bug Bite Thing dedicates itself to offering customers a chemical-free, eco-friendly solution that effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings. In 3 years it quickly became Amazon’s #1 selling product for insect bite relief with more than 30,000 positive reviews. The revolutionary tool initially gained nationwide recognition in 2019 when founder Kelley Hand her mum, appeared on ABC’s hit show, ‘Shark Tank.’ The duo successfully secured inventor and entrepreneur, Lori Greiner, as their business partner. In this episode we’re chatting about how she brought this product globally after experiencing its wonders first hand, why you don’t need to be an inventor to create something magical, the 30,000+ 5 star reviews that she has on Amazon And what a brand protection program is and how it’s helped her.LINKS WE MENTION:Bug Bite Thing Website Kelley’s InstagramBug Bite Thing's TiktokIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's InstagramCommunity: Forbes|Councils📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 15, 2021 • 59min

From losing 3 million followers on IG to becoming the go-to multi-million dollar cannabis company, with Kush Queen’s Olivia Alexander

I’m so thrilled you’re tuning into this episode today with Olivia Alexander - the Founder of Kush Queen. Since 2015, Kush Queen has been committed to providing the finest cannabis, wellness, and lifestyle products. Under Olivia’s direction, Kush Queen has grown to become the premier female-focused cannabis lifestyle brand and has catapulted into a multi-million dollar company, distributed to 1000+ accounts, stocked in the likes of Urban Outfitters and partners with incredible brands like Alice and Olivia. In this episode we cover: Why it’s important to build your email and SMS database over social media: and spoiler alert it’s because she learned the hard way when she lost an Instagram account with 3 million followers.The marketing risks she took that quantum leaped her forward. How she overcomes the challenges that inherently come with working in this industry.LINKS WE MENTION:Kush Queen's WebsiteOlivia's InstagramKush Queen's InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Community: ClubhouseWebsite: Dr. Molly - Molly Maloof, M.D.Female Startup Club’s Private Facebook GroupListener Research: Hello@femalestartupclub.comPromotional code: Use Startup20 at checkout to receive 20% off your order📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 13, 2021 • 51min

How to start a fashion footwear brand + reaching “overnight success” after 10 years, with Angela Scott

Today’s episode is a real goodie, I’m speaking to Angela Scott about her namesake brand From The Office of Angela Scott. Founded a decade ago for Women Who Mean Business,™ The Office of Angela Scott is more than just a luxury footwear brand, it represents the collective power of all women. A perfect trifecta, The Office of Angela Scott is a woman-owned, woman-run and woman-funded brand designed to pave the way for professional women, one beautiful shoe at a time.But Angela’s story isn’t one of overnight success, she’s been grinding away and she shares so openly and honestly that it was only 2 years ago she felt a true inflection point where everything started to just click. This is an episode about that relentless pursuit and conviction about what you’re doing in the world and why you’re doing it. We speak about how she’s funded the business and why it’s important to ask for help and turn to the people around you, and some of her key learnings from along the way. Like the power of truly understanding your customer and putting them at the forefront of everything you do.LINKS WE MENTION:The Office Of Angela Scott's WebsiteThe Office of Angela Scott's InstagramThe Office of Angela Scott's FacebookFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Podcast: The New York Times – The Daily hosted by Michael BarbaroListener Research: hello@femalestartupclub.com 📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 10, 2021 • 52min

How to start a candy brand and unblock self limiting beliefs, with Behave’s Mayssa Chehata

Joining me on the show today is Mayssa Chehata, Founder of the better-for-you candy brand Behave. Behave is a modern, low-sugar, low-net-carb candy brand helping you reclaim your cravings with its debut product - gummy bears. And sour gummy bears! Bringing a culinary first approach, Behave is reinventing the candy experience with better-for-you, chef-crafted sweets, elevated flavors and all natural ingredients. It's rebelling against the notion that candy can’t be good for you!In this episode we’re covering: How Mayssa built one of her key partnerships with a celebrity chef through cold outreachThe tools she used to unblock her limiting beliefs around money and what that meant when it came time to fundraise And her key learnings around networking and building your personal community LINKS WE MENTION:Mayssa's InstagramBehave's InstagramBehave's WebsiteFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Book: You are a Badass by Jen Sincero Book: You are a Badass at Making Money by Jen SinceroWebsite: Gander, Inc.Listener research: hello@femalestartupclub.com Female Startup Club’s Private Facebook Group📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 8, 2021 • 49min

How Supper Clubs became the secret sauce behind the Tiny Organics community, with Betsy Fore and Sofia Laurell

Joining me on the show today are the co-founders behind Tiny Organics, Betsy Fore and Sofia Laurell. Tiny Organics is the early childhood nutrition company with organic, plant-based, fresh-frozen meals built on vegetables and essential fruits.In this episode we hear the startup story of Betsy and Sofia, how they launched to 100 mums, and their secret sauce to community building; their Tiny Supper Clubs.LINKS WE MENTION:Betsy's InstagramBetsy's  LinkedInSofia's InstagramSofia's LinkedInTiny Organics' Instagram Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Partnership for a Healthier AmericaDocumentaries: Netflix - True CrimeBook: Be 2.0 by Jim Collins and William LazierBook: Shoe Dog: A Memoir by the Creator of Nike by Phil KnightFemale Startup Club’s Private Facebook Group📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 6, 2021 • 53min

Using your customers to lead product development and building a company with a truly unique point of difference, with Volition Beauty’s Brandy Hoffman

Joining me on the show today is Brandy Hoffman, Co-Founder of Volition Beauty. Putting the power of innovation into the hands of the consumer, Volition has turned the beauty industry on its head through the use of community crowdsourcing to find the most in-demand products not yet on the market. The collection of clean skincare has come from the hearts and minds of half a million women in the brand’s fanbase, coming to life by 50+ expert labs.In this episode we cover: Why it’s so important to be clear on what makes your brand different and unique The importance of understanding your customer and what they actually want from skincare And the why behind their innovative formulation and innovation process LINKS WE MENTION:Volition's InstagramVolition’s WebsiteIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Book: The Ride of a Lifetime Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert IgerPodcast: Sway by Kara SwisherPodcast: Pivot hosted by Kara Swisher and NYU Professor Scott GallowayFemale Startup Club’s Private Facebook Group📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 3, 2021 • 38min

How this impact driven personal care brand launched by giving thousands of products away for free, with Hiki’s Ariel Wengroff

Joining me on this episode is Ariel Wengroff. This woman is an absolute powerhouse with so many interesting projects under her belt. Having spent many years working at Vice and building out their female focused media vertical, she’s since produced Gloria Steinam’s film Woman, she’s co-founded Arfa Inc. which is a consumer goods company that produces personal care brands Hiki and State Of, she’s recently launched a production company and she’s an advisor for LionTree. A new age digital meet investment banking company. In this episode we’re chatting through the development of Arfa and what it looks like to build out a portfolio of brands through a collective of real folks, a very unique launch for Hiki and her key advice for women who have a big idea.LINKS WE MENTION:Arfa's InstagramHiki's InstagramState of's InstagramAriel's InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Podcast: Still Processing by Wesley Morris and Jenna WorthamPodcast: RadioLab by with Jad Abumrad, Lulu Miller, and Latif NasserBook: It Didn’t Start With You by Mark Wolynn📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 1, 2021 • 44min

Key learnings from bootstrapping her beauty brand + how to price your products with Rosen’s Jamika Martin

Joining me on the show today is Jamika Martin, Founder of Rosen Skincare. Rosen is a company creating the next generation of acne care. It’s made for the gen z and millennial demographic in mind with out of the box branding, language and price points. In this episode we’re talking about Jamika’s journey of bootstrapping her beauty brand and how she’s approached working capital, a quick tutorial on how to approach pricing your products in the beauty space and the key to building a strong foundation when it comes to marketing.LINKS WE MENTION:Rosen Skincare's WebsiteRosen Skincare's InstagramJamika's InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.The Ads MBA by Female Startup Club📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

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