Will Smith backed this DTC dog food startup, here’s why. With Jinx Co-Founder Terri Rockovich

Founded in January 2020, Jinx celebrates modern dogs and their pet parents with a full range of nutritious consumables that make mealtime better for them and easier for their owners. The brand currently offers kibble, treats, meal toppers, and dental chews that have become a fast favorite amongst celebrities including their high-profile investors like Will Smith!

In this episode we’re chatting about bringing a funded startup to market during the pandemic, why celebrities were quick to invest in this brand and the importance of differentiating yourself from a saturated industry. 

LINKS WE MENTION:

Jinx's Instagram

Terri's Instagram

Terri's LinkedIn

Terri's Twitter

Female Startup Club's Instagram

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Website: Dog Food Advisor

Community: Clubhouse

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