The FMCG Guys

Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Laura's career from Merchandising to her current P&L Commercial role - Managing Retail and Digital simultaneously - Co-Creating a digital experience with Marketing - Leading and inspiring an organization in the current environment

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz , who is looking at the latest developments at YouTube and TikTok and their battle for the most popular #content creators. Which platform do you favor and who do you think has the better #creators at the moment?

Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category. Follow The FMCG Guys on Linkedin Topics covered: Alberto's career journey and current role at Arla How to drive markets from a Headquarter role The State of Omni Retail and different country accelarations in Europe DTC in FMCG Necessary conditions/capabilities to make DTC work in the future

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz who is uncovering the biggest trends that will impact #InfluencerMarketing in 2023.

We welcome 2023 with Moritz Hoffmann, Senior Director Global Retail Media at German Q-Commerce company Gorillas (recently acquired by Getir). Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Moritz's career before Retail Media - The evolution of Retail Media - How the Brand / Retailer dynamic has changed - Opportunities for FMCG Brands - What makes Retail Media a Gorillas different

Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, reviewing some of the best Xmas Ads seen during these last weeks on YouTube.

Rafael Schwarz (TERRITORY Influence) and Gregoire Berniere (Scalefast/esw) join us to go over Christmas traditions, shopping trends and, most importantly, speak about their weekly video sections coming to The FMCG Guys' Linkedin page!

Watch on Youtube Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, sharing key observations and discussions from his visit to the Digital Marketing World Forum in Amsterdam.

We are very excited to launch The Social Corner, a new video segment looking at relevant social media marketing insights and trends. This video podcast will be hosted by Rafael Schwarz, Managing Director at TERRITORY Influence, the leading social media & influencer marketing agency for FMCG companies in Europe. Watch on The FMCG Guys' LinkedIn Page or on Youtube.

Karl Walsh is the former CEO of Bodybuilding.com and, previously, Chief Digital Officer at JCPenney and Pandora. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Karl's background in Consulting and Entrepreneurship - Pivoting into big corporate - What attracted him into Digital - Karl's Leadership Style - Driving Digital Transformation - Being a CEO with a Digital Background