The FMCG Guys

Our guest is Ivan Cuesta, a Consumer Goods veteran, enterpreneur and university teacher that's worked at the likes of Danone and Hero and has deeply studied Activist Shareholders' impact on companies. Activist shareholders have become a home staple in Europe. A known player in the United States for decades, they've made a big impact in the old continent in the last few years, reaching a record high last year with 235 campaigns. In the consumer goods industry, they have created some memorable moments, such as 3G attacking Unilever or Nelson Peltz assaulting Procter & Gamble's board. In this conversation, you'll learn about: - The main players - When did they start going into FMCG - The scenario in which they intervene - Examples of governance: Unilever, Danone, Nestle - What to expect in the coming years

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. After sharing his predictions for Facebook and Instagram, Rafael is lifting the curtain on some new tools that might come to TikTok in 2023 and how FMCG brands could leverage these in their #marketing plans.

Vijay Talwar, Dufry's new Chief Digital and Customer Officer, visits us again (revisit last year's episode here) to speak about how passion has driven and shaped his personal and professional life. Follow The FMCG Guys on Linkedin Topics Covered: The impact of going to boarding school aged 9 Linking personal passions with work The difference between applying Purpose and Passion The importance of transitions in life Enjoying the destination but, also, the journey

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. Last week Rafael shared his predictions for the strategic direction and new tools at Facebook and will follow-up this week with insights about likely developments at Instagram in 2023. We are already looking forward to hearing about TikTok, Twitter and LinkedIn in the coming weeks.

Virginia (Vicky) Cervantes from Tropicana Brands is our guest this week. Originally from Mexico, she's worked internationally with the likes of Kellogg's, Avon and Pepsico, mainly in Marketing, and she's currently the General Manager for Growth Markets Western Europe. Follow The FMCG Guys on Linkedin Topics Covered - Transitioning from Marketing to General Management - Changing Industries (from foods to beauty and foods again) - The importance of developing a network - Putting People and Purpose at the center Books Recommended What Got You Here Won't Get You There by Marshall Goldsmith The Leadership Pipeline by Ram Charan

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. In this video Rafael looks at some new tools & features that will likely be rolled-out by Facebook in 2023 and their implications for social media marketing. During the coming weeks Rafael will present his predictions for Instagram, tiktok, Twitter and LinkedIN - so stay tuned for more insights every Thursday.

Scott Boyle is the SVP of Analytics and Insights at Danone joins from Denver, CO in this episode to talk about creating a data-centric culture. Follow The FMCG Guys on Linkedin Topics Covered in this episode: - Scott's career path across blue-chip multinationals working in Europe and the US - Creating a data-driven culture and mindset in big corporate - Finding the right people that can connect data and business outcomes - Selecting the right data and making it actionable - Measuring other important topics such as Sustainability through data

We are back with another episode of #TheSocialCorner, with our host Rafael Schwarz evaluating the success of TikTok. Whatever your opinion of TikTok might be: You won't be able to avoid the #video sharing app in 2023. Hence Rafael explores why billions of users around the world love the app and how #FMCG brands should start leveraging the #marketing opportunities on the platform.

The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as: Leading a team for the first time Balancing hands-on execution and strategy Managing up and down in an organization Giving your team opportunities to shine Setting a vision with purpose and clear action Managing different cultures when going abroad Leaning into curiosity doing COVID

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, evaluating how marketers should react in times of crisis. With wars, inflation, environmental and health crisis all hitting consumer confidence and spending patterns across Europe, companies need to adjust their #marketing priorities and strategies. Have a look at the 5 imperatives for marketing to turn 2023 from a year of crisis - to a year of competitive advantage.