Scalability School

Episode 9 speed-runs the biggest retention levers brands can pull to increase revenue growth and improve order volume. They debunk deliverability myths (image–text ratios, why adding real text helps), along with comparing the differences of plain-text vs image-heavy emails. Jacob Sappington also clarifies Klaviyo vs GA vs ad platform attribution and how Klaviyo's new active-profile enforcement curbs old billing "hacks." Key Takeaways: The single change to a pop-up that can spike opt-ins and orders immediately Why you should change the pop-up and not your flows first Offer vs build vs creative: how should you weight each for mobile pop-ups Why this one thing is likely killing your Landing Page's performance to convert. How your traffic source may be affecting your conversion rate The easy setup mistakes that are likely throttling the performance of your email flows The magic number of how often 7- and 8-figure brands should email and text without burning the list Are third-party identity tools worth the risk and which safer paths exist To learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com To Connect with Jacob Sappington send him a DM at https://x.com/jsappington To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com To connect with Brad Ploch send him a DM at https://x.com/brad_ploch To connect with Zach Stuck send him a DM at https://x.com/zachmstuck Learn More about the Foxwell Founders Community at https://foxwellfounders.com/

Explore proven strategies for scaling e-commerce brands from zero to eight figures. Discover how creative testing and audience segmentation boost ROI. Learn about the critical KPIs for measuring growth beyond just return on ad spend. Understand the importance of organizational culture and how teams evolve as brands grow. Get insights on balancing automation with personalized customer experiences. Plus, avoid common pitfalls in paid media and make the most out of influencer partnerships!

This bonus episode dives deep into creative performance, offer testing, team structure, landing page iteration, and mental health as a founder/operator. Andrew, Brad and Zach share actionable insights from their experiences scaling brands past $40M, along with real-world examples of what's currently working in ad accounts — and what's not. Key Takeaways: Why you might be relying too much on video from your influencer whitelisting The most underrated ad creative that's dominating accounts right now How founder videos can act as multi-hook powerhouses Why increasing your prices may be your biggest conversion unlock How to tell if your landing pages are stagnating How do you avoid the "hero content" trap that can tank performance long-term The best mindset to have when hiring team members (Especially early on) How mental clarity can become your unfair advantage as a founder Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com To connect with Brad Ploch send him a DM at https://x.com/brad_ploch To connect with Zach Stuck send him a DM at https://x.com/zachmstuck Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership

Ryan Doney, Founder of Page Deck, shares his expertise in landing page conversion rate optimization (CRO). He reveals a simple testing framework that prioritizes effective messaging over complex designs. Doney emphasizes the power of real customer language from platforms like Reddit, shares strategies for effective upselling, and explains how raw customer comments can outperform polished testimonials. Listeners learn the importance of naming conventions to avoid confusion and get insights into practical methods for maximizing ad performance and revenue.

This week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn't your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives. And lets not forget the one Meta Ads Library hack that lets you spy on any competitor's whitelisted ads. Key Takeaways: How duplicating an existing ad but changing only the Facebook page unlocked a 5X return. Why "celebrities" creatives tend to only spike CTR yet tank conversions, and how to spot this trap early. The page type (brand page, creator page, or unaffiliated "meme-itorial") that outperforms for each demo How to budget creator fees using a flat rate plus a %-of-spend bonus, so everyone roots for scale The page type that is the cheapest, no-brainer starting point for first-time whitelisters Why a 60-day contract is your go-to to de-risk your first whitelisting test Leadsie Is Your Shortcut to Scalable Whitelisting Stop chasing screenshots. Skip the "how do I give access?" DMs. With Leadsie, one link lets creators whitelist your brand - no confusion, no delays. Learn more about Leadsie and and exclusive offer just for Scalability School listeners https://www.leadsie.com/partner/scalability-school Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com To connect with Brad Ploch send him a DM at https://x.com/brad_ploch To connect with Zach Stuck send him a DM at https://x.com/zachmstuck Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership

Discover how to transform ordinary promotions into revenue powerhouses! Dive into the art of strategic bundling, where snack bars and socks take center stage. Learn innovative pricing tactics and how to increase average order value without affecting customer acquisition costs. Explore tips for irresistible subscription offers that enhance loyalty and engagement. The hosts reveal the crucial metrics to guide your discount strategy and the legal considerations in direct-to-consumer marketing, ensuring your offers resonate and comply!

Discover how to run a lean and profitable ecommerce brand by mastering strategic hiring and outsourcing. The hosts reveal crucial benchmarks for operational costs and emphasize avoiding the common pitfalls of overhiring. Learn how to create efficient systems that eliminate bottlenecks and foster collaboration. They also dive into navigating the brand-agency relationship, offering insights on setting expectations and timing for when to engage external help. Tune in for actionable tips on scaling smart without bloating your team!

Discover the blueprint for breaking creative fatigue in advertising. Explore how 'creative diversity' and strategic constraints can lead to better performance on platforms like Meta. Learn about the critical elements of ads: hooks, visuals, and messages. Uncover the minimum number of concepts needed monthly to keep your campaigns fresh. Delve into the impact of emotions and storytelling in advertising. Plus, insights on using AI and creative tools to optimize advertising efficiency and growth through persona targeting.

Discover how rapidly-growing DTC brands scale their creative operations. Learn when to hire in-house versus partnering with agencies and explore a straightforward report card for measuring agency performance. Uncover low-cost content strategies like leveraging TikTok Shop for authentic user-generated content. Find out the best ways to manage creative tests at scale without feeling overwhelmed. Get practical benchmarks and insights on building an effective creative team for maximum impact.

Discover six game-changing marketing strategies that could have boosted conversions sooner. Learn how transforming top product images into swipe-able carousels can elevate engagement. Unedited customer review screenshots might surprise you with their effectiveness. Explore ways to build trust with real social media comments embedded on landing pages. Get insights on re-engaging lapsed buyers and optimizing Meta ad strategies. This conversation is packed with actionable data to enhance your marketing game!