Scalability School Stop Over-designing Your Landing Pages: CRO Secrets With Ryan Doney
15 snips
Jul 17, 2025 Ryan Doney, Founder of Page Deck, shares his expertise in landing page conversion rate optimization (CRO). He reveals a simple testing framework that prioritizes effective messaging over complex designs. Doney emphasizes the power of real customer language from platforms like Reddit, shares strategies for effective upselling, and explains how raw customer comments can outperform polished testimonials. Listeners learn the importance of naming conventions to avoid confusion and get insights into practical methods for maximizing ad performance and revenue.
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Start With Listicle Landing Page
- Start landing page testing with a simple listicle based on your best-performing ad headline.
- Use 3-5 product benefits to justify the angle and end with a clear call to action.
Two-Step Funnel And Social Proof
- Use a two-step funnel: a listicle page leading to a second offer page with consistent messaging.
- Also, place authentic Facebook ad comment screenshots as social proof instead of polished testimonials.
Use URL Naming Conventions
- Maintain strict URL naming conventions for landing pages to track and learn from tests easily.
- Assign short codes for template type, version, product, and angle in URLs to cleanly identify page details.