Verify In Field: The Millwork Podcast

Jacob Edmond
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May 28, 2025 • 23min

Simplifying the trades: Dave Doran's Seven Degree Solution

Text us your feedback on the podcast!In this episode of Verify Infield, host Jacob Edmond talks with Dave Doran, the inventor of a game-changing Z clip system and the founder of Seven Degree Solutions. After more than 25 years in high-end millwork installation, Dave saw firsthand how much time and effort was wasted shimming wall panels by hand—and decided to do something about it.What began as a sketch in Bluebeam and a prototype in his garage has now become a patented system used by leading shops in the Bay Area and beyond. With a clever beveled clip and horseshoe shim combo, Dave’s innovation simplifies installation, saves time, and eliminates the frustration of misaligned panels.About Our GuestDave Doran is a seasoned project manager and millwork installer with a deep background in architectural woodwork. He began his career as an apprentice with Design Workshops in the Bay Area and now works for a major general contractor managing large-scale projects—including OpenAI’s new headquarters in San Francisco.Drawing on decades of hands-on experience (and a family legacy in the trades), Dave developed the Seven Degree Z Clip System—a refined, field-tested solution for faster and more accurate panel installation. His mission? Make installation smarter and simpler for the next generation of tradespeople—including his own son, now a union apprentice.Where to Learn MoreExplore Seven Degree Solutions, watch demo videos, or request a free sample:🌐 Home - 7 Degree Solutions📦 Request a sample or place a quote directly from the siteConnect with Dave Doran on LinkedInFollow 7 Degree Solutions in LinkedInShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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May 14, 2025 • 48min

Crafting Success: The Family Formula Behind Rise Up Label

Text us your feedback on the podcast!In this episode of Verify Infield, host Jacob Edmond sits down with the family team behind Rise Up Label—founder Brad Klingman and his daughters Kalli and Hannah—to explore how a simple but powerful solution is changing how cabinet and millwork shops manage labeling.With decades of experience and a heart for service, Brad shares the story of how Rise Up Label was born from a real need in the woodworking industry: finding labels that stick when they’re supposed to and come off clean every time. Alongside Kalli and Hannah, who are bringing modern marketing energy to the business, the Rise Up team is showing how a small family company can make a massive difference.About Our GuestsBrad Klingman started in the paper and forms business in the 1990s, supplying everything from office products to labels. Over the years, he became a trusted solutions provider for cabinet shops and millwork companies needing better label performance—especially for wood surfaces that require clean removability for finishing. In 2019, Brad launched Rise Up Label, focusing exclusively on creating high-performance, residue-free labeling solutions for the woodworking industry.Today, with his daughters Kalli and Hannah leading marketing, customer engagement, and business development, Rise Up Label is expanding rapidly across North America and beyond—while staying true to their small business values of integrity, service, and relationship-building.Where to Learn MoreExplore Rise Up Label’s solutions, request samples, or connect directly:- Website: https://www.riseuplabel.com/- Instagram: https://www.instagram.com/riseupenterprise/- Facebook:https://www.facebook.com/profile.php?id=61557645572567- LinkedIn: https://www.linkedin.com/company/riseuplabel/- Tiktok: riseuplabel (@riseuplabels) | TikTokShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Apr 30, 2025 • 52min

Innovating together: Inside Innergy and Microvellum's Strategic Alliance

Join Jonah Coleman, Head of Product at Innergy, as he discusses the groundbreaking acquisition of Microvellum and its implications for the woodworking industry. Jonah shares insights on how this partnership will enhance software solutions and customer experiences, tackling industry challenges with innovative technology. He emphasizes the importance of educational resources and community engagement while exploring future trends like AI integration. Discover how the alignment between these two companies unlocks new possibilities for engineers and millworkers alike!
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Apr 16, 2025 • 27min

The Art of Millwork Drafting: Insights from Negus Negesti

Text us your feedback on the podcast!In this episode, host Jacob Edmond sits down with Negus Negesti, also known as the Millwork Drafter, to discuss his newly released book, 'The Freelancers Guide to Millwork Drafting.' Negus shares his extensive experience in the millwork industry, detailing his journey from a truck loader to an expert drafter with over 20 years of experience. The conversation explores the 'three pillars of drafting'—drafting the right thing, drafting the thing right, and drafting fast—and offers insights into how these principles apply to the millwork drafting process. Negus also discusses the importance and challenges of freelance drafting in the industry and shares his vision for the future, including advancements in technology like virtual reality and point cloud systems. Tune in to learn from Negus's rich experiences and valuable advice on succeeding in the competitive world of millwork drafting.About Our GuestNegus Negesti is a seasoned professional in the millwork industry with over two decades of experience. His career began in 2002 on the shop floor of a contract furniture company and evolved into a path that now includes national projects, training outsourcing teams, and writing The Freelancer’s Guide to Millwork Drafting. Based on the East Coast, Negus has worked for high-end millwork firms like Allen Architectural Millwork in New York, gaining fast-paced, high-pressure experience that shaped his understanding of the full project lifecycle.More from our Guest:Negus’s book, The Freelancer’s Guide to Millwork Drafting, is available now on Amazon and at themillworkdrafter.com. Whether you’re building your drafting team or just getting started in the industry, it’s a must-read roadmap from someone who’s done it all.Connect with Negus OnlineInstagramLinkedInShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Apr 2, 2025 • 40min

Building Bridges: Integration and Growth in the Millwork Industry with Chris Brooks

Text us your feedback on the podcast!Welcome to another episode of Verify in Field, the Millwork podcast.In today's episode, we have the pleasure of speaking with Chris Brooks, the Division President at Wood Systems. Chris has had an intriguing journey from starting in the food and beverage industry to becoming a leader in the millwork sector. With experience spanning operations and project management, Chris has been instrumental in integrating two facilities at Wood Systems, bringing together different cultures and processes to operate as one cohesive unit.Join us as we dive into the unique challenges of merging multi-site operations, the importance of aligning team efforts around a shared set of goals, and the key role that people play in the success of our industry. Chris shares insights on managing customer relationships, adapting to ever-evolving technological advancements, and the critical importance of communication and trust in building successful projects. This episode is packed with valuable lessons for anyone in the millwork industry.Let's dive in!About Our GuestChris Brooks is a highly skilled professional known for his expertise in multi-site business integration and management. With a wealth of experience in leading complex projects, Chris excels at unifying diverse teams and processes to achieve cohesive operational success. His ability to navigate cultural differences within organizations and his strategic approach to aligning goals make him a valuable asset in any business setting. Chris is committed to fostering collaboration and driving efficiency across various operational environments.Listen to the episode What You’ll Learn00:00 From Restaurants to Millwork Transition03:52 From Operations to Leadership Transition08:46 "Aligning Similarities, Addressing Differences"09:56 Begin Projects with Process Integration13:53 Streamlining Engineering and Production Processes16:32 Optimizing Dual Assembly Line Operations21:04 Collaborative Resource Management Strategies24:26 Learn to Commit to Consistency28:20 Millwork Industry's Future and Opportunities29:13 Balancing Automation with Human Roles33:14 Building Trust for Efficient Manufacturing35:53 Inside Our Facility: Collaborative Insights39:44 Tech Career Insights for YouthMore from Chris Brooks:Brad Cairns – LinkedInStolbek Machines – LinkedInStolbek Machines – WebFollow Us On:AppleSpotifyYoutubeMore from DuckWorks Millwork Solutions:WebsiteLinkedInShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Mar 19, 2025 • 1h 6min

Navigating Marketing in the Construction Industry: Insights from Alt CMO

Text us your feedback on the podcast!In this episode of Verify in Field, we delve into the world of fractional marketing tailored specifically for the construction industry. Our host, Jacob Edmond, is joined by experts from Alt CMO, Ryan Kovach, Chief Marketing Officer, and Perryn Olson, a fractional CMO for hire. Together, they explore the concept of fractional marketing, how it provides executive-level insights without the cost, and why specializing in the construction niche is crucial for impactful marketing. Discover how Alt CMO's expertise helps companies in the construction sector navigate the complexities of modern marketing, attract the right clients, and embrace innovation like AI to stay ahead in a rapidly evolving market. Whether you're in millwork, general contracting, or trades, this episode is packed with valuable insights to elevate your marketing strategy. Tune in to learn how to leverage marketing to not only grow your business but also build stronger relationships with clients and attract top-notch talent.About our guestsRyan Kovach is a visionary marketing strategist and the driving force behind AltCMO, a pioneering fractional marketing agency. Recognizing the gap between the need for high-level marketing expertise and the financial constraints faced by many companies, Ryan spearheaded AltCMO to provide executive-level marketing insight without the hefty price tag. Under his leadership, AltCMO stands out by not only devising comprehensive marketing strategies but also executing them through dedicated project management and delivery teams. Perryn Olson's career journey began nearly two decades ago with a referral from an IT firm, which led to a transformative mentorship with a CEO. This pivotal moment launched Perrin into a professional realm that included work with several construction companies. A significant event in his career was the aftermath of Hurricane Katrina in 2005, as the influx of reconstruction projects and funding in New Orleans significantly impacted the local market and shaped the trajectory of his work. With years of experience and expertise, Perrin has navigated the evolving industry's challenges and opportunities, cementing his role as a seasoned professional.What You'll Learn00:00 "Discover AltCMO's Fractional Marketing Approach"07:30 Understanding Digital Marketing Essentials12:10 Understanding Construction Industry Marketing17:45 Adapting to Fast Construction Trends22:39 Mastering Talent Acquisition Storytelling31:13 Impact of Branding on Perception33:17 The Purpose of Unbranded Trucks37:50 Flaws in Lead-Focused Marketing46:05 Maximizing Local Clientele Strategies50:46 Understanding AI's Competitive Edge55:59 AI Enhances Construction Imagery01:01:58 Embracing Innovation in Construction01:05:14 "Stay Updated: Industry Insights"More from AltCMO:AltCMO - LinkedInPerryn Olson - LinkedInAltCMO - WebShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Mar 5, 2025 • 44min

Crafting the Future: ERP and Project Management in Woodworking with Norman Fink

Text us your feedback on the podcast!Welcome back to another episode of "Verify In Field," the podcast that delves into the millwork industry with expert insights and engaging interviews. In today's episode, our host Jacob Edmond sits down with Norm Fink, the global sales director at Crowsnest Software. With extensive experience in ERP solutions tailored specifically for the woodworking sector, Norm shares his journey from a family-run architectural woodworking business to pioneering software development that revolutionized project management in the industry. Discover the evolution of ERP systems, the unique features of Crowsnest Software, and how these solutions are transforming the way woodworking companies manage their projects. About our guestNorm Fink graduated from college in 1974, entering an era when automation was just beginning to emerge, predominantly in larger industries. In the late '70s, his family business, a smaller woodworking venture, saw an opportunity for innovation when a family member joined after earning a master's degree in computer science. This prompted a pivotal shift toward computerization, despite initial concerns about the high costs of technology at the time. Driven by a commitment to improvement and inspired by his family member's expertise in software development, Norm became self-taught in computer science, transforming the business landscape with newfound technological capabilities.What You'll Learn00:00 "Transitioning to Business Automation"06:05 Estimating Efficiency in Subcontracting07:15 Introduction to Early CAD and Panel Optimization10:43 Comprehensive Overview of Woodworking ERP13:28 "Understanding Cloud ERP in Woodworking"19:28 Unique Customization and Data-Centric Focus22:33 Tracking Dates in Construction Projects24:26 Learning Flexible Implementation Strategies26:27 Customizing and Integrating Software Solutions30:52 "How Data Insights Boost Efficiency"36:10 ERP Strategy: Integration vs. Specialization37:33 "Infrastructure and Innovation Strategy"40:37 Understanding AI's Limits in Bidding44:02 Mill Industry Updates & InsightsMore from Norm:Norman Fink - LinkedInCrows Nest Software - LinkedInCrows Nest Software - WebNorm's Phone: 410 960 2940.Follow Us On:AppleSpotifyYoutubeMore from DuckWorks Millwork Solutions:WebsiteLinkedInInstagramFaShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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7 snips
Feb 19, 2025 • 50min

The Power of Simplicity: Unlocking Lean Benefits with Brad Cairns

Text us your feedback on the podcast! Welcome back to a brand new season of Verify in Field! In this exciting first episode of season two, our CEO and host Jacob Edmond sits down with Brad Cairns, a seasoned entrepreneur and fellow podcast host, who has made waves in the woodworking industry. Brad is the founder of multiple innovative ventures including Stolbeck Machines, My Door Factory, Quantum Lean, and Kaizenify. His journey is a testament to the power of innovation and problem-solving in business. Today, Brad shares how his lean journey started from his woodworking roots and evolved into a multi-faceted enterprise impacting the industry. Get ready to dive deep into the world of lean manufacturing, automation, and cutting-edge solutions as Brad reveals the secrets behind his success and how he continues to propel the woodworking industry forward. Whether you're a woodworking enthusiast or an industry professional, this episode promises to deliver valuable insights and inspiration. Join us as we kick off the season with this captivating conversation that is sure to leave you eager for more. What You'll Learn00:00 "Unlocking Efficiency in Woodworking"05:29 Creating a Lean Sanding Robot09:14 Benefits of Hiring Key Executives12:05 Easier Leads to Faster, Cheaper Production15:27 Optimizing Shipment Processes Efficiently18:32 Invent vs. Adapt: Decision Strategies21:18 Partner with Local Industry for Success24:00 Key Hiring Insight: Essential Lean Coordinator29:08 Learn Key Lean Woodworking Metrics32:52 Understanding and Calculating Throughput Dollars35:07 "Essential Data for Chart Generation"40:24 Transitioning from Consulting to Industry Impact43:03 Regret of Delayed Automation46:08 Understanding Wealthy Customers49:16 Learn More: Join Our NewsletterMore from Brad:Brad Cairns - LinkedInStolbek Machines - LinkedInStolbek Machines - WebFollow Us On:AppleSpotifyYoutubeMore from DuckWorks Millwork Solutions:WebsiteLinkedInInstagramFacebookShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify,  Share The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Dec 18, 2024 • 22min

Season Finale: A Year in Millwork & Tech Trends with Jacob Edmond

Join a deep dive into the thrilling advancements in the millwork industry. Discover how a new Microvellum CAD template reshapes design workflows. Explore the impactful role of technology and AI, like ChatGPT and TogalAI, enhancing drafting and estimating tasks. Uncover the significance of preparedness on job sites to minimize damage. The host shares personal insights and reflects on the year past while outlining exciting developments ahead, ensuring listeners are primed for what's next in 2024!
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Nov 13, 2024 • 36min

Trash Talk: The Rise of Mobile Compaction Services

Text us your feedback on the podcast!Welcome back to "Verify In Field: The Millwork Podcast." In this insightful episode, we're diving into the world of waste management and compaction with our expert guests, Fred Miller from Junk Crusher in Pittsburgh and Peyton Finical from Sasquatch Waste in Baton Rouge, LA. We'll explore the groundbreaking mobile trash compaction services offered by their companies and delve into how these services revolutionize the waste industry by maximizing space, reducing costs, and promoting efficiency. From the mechanics of heavy compaction trucks to overcoming skepticism in the industry, Fred and Peyton share their experiences and insights on the evolving landscape of waste management. Stay tuned as we also discuss the environmental impact of waste solutions and the potential for future innovations. Whether you're part of the woodworking industry or simply interested in sustainable practices, this episode offers valuable knowledge and practical tips for optimizing your waste management systems.About Our GuestsPeyton Finical is the co-founder of Sasquatch, a company at the forefront of innovative waste management solutions. With a passion for technology and sustainability, Peyton has dedicated his career to revolutionizing how waste is processed. He also plays a key role at United Waste Compaction, where he collaborates with industry leaders like Fred Miller. Peyton has been instrumental in bringing cutting-edge dumpster technologies from Europe—specifically from Germany and France—into the waste management space. His work continues to drive efficiency and sustainability in the industry, positioning Sasquatch as a global leader in waste management innovation.Fred Miller is the Sales Manager for Junk Crusher in the Greater Pittsburgh Region, specializing in mobile dumpster waste compaction. With over 40 years of experience in sales and marketing, Fred’s expertise helps businesses maximize dumpster fill space, reduce hauls, and save on time and costs. His background includes leadership roles at Family Marketing, ChemMasters, Aexcel Corp, and Gateway Paint & Chemical Co., where he honed his skills in sales management, team leadership, and innovative process development. Fred also spent nearly 15 years at Zep Inc., expanding market platforms in energy, car wash, and brewing sectors. His diverse experience across industries and commitment to efficiency and quality have made him a prominent figure in waste management and beyond.What You'll Learn00:00 Learn about mobile trash compaction benefits.05:32 Learn business savings, customer trust, and collaboration.08:01 Learn about truck compaction and view images.11:14 Power lines can obstruct dumpster access.15:12 Handling urgent calls for dumpster overfills.16:46 Learn to avoid fees, but waste space.22:21 How to perfectly stack garbage in dumpsters.23:14 Discover the role of chippers in woodworking.28:04 Compaction tech disrupts and innovates dumpster industry.30:03 Hire professionals for efficient waste removal.35:21 Explore United Waste Compaction via Share The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!

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