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Welcome back to another episode of "Verify In Field," the podcast that delves into the millwork industry with expert insights and engaging interviews. In today's episode, our host Jacob Edmond sits down with Norm Fink, the global sales director at Crowsnest Software. With extensive experience in ERP solutions tailored specifically for the woodworking sector, Norm shares his journey from a family-run architectural woodworking business to pioneering software development that revolutionized project management in the industry. Discover the evolution of ERP systems, the unique features of Crowsnest Software, and how these solutions are transforming the way woodworking companies manage their projects.

About our guest

Norm Fink graduated from college in 1974, entering an era when automation was just beginning to emerge, predominantly in larger industries. In the late '70s, his family business, a smaller woodworking venture, saw an opportunity for innovation when a family member joined after earning a master's degree in computer science. This prompted a pivotal shift toward computerization, despite initial concerns about the high costs of technology at the time. Driven by a commitment to improvement and inspired by his family member's expertise in software development, Norm became self-taught in computer science, transforming the business landscape with newfound technological capabilities.

What You'll Learn

00:00 "Transitioning to Business Automation"

06:05 Estimating Efficiency in Subcontracting

07:15 Introduction to Early CAD and Panel Optimization

10:43 Comprehensive Overview of Woodworking ERP

13:28 "Understanding Cloud ERP in Woodworking"

19:28 Unique Customization and Data-Centric Focus

22:33 Tracking Dates in Construction Projects

24:26 Learning Flexible Implementation Strategies

26:27 Customizing and Integrating Software Solutions

30:52 "How Data Insights Boost Efficiency"

36:10 ERP Strategy: Integration vs. Specialization

37:33 "Infrastructure and Innovation Strategy"

40:37 Understanding AI's Limits in Bidding

44:02 Mill Industry Updates & Insights

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Crafting the Future: ERP and Project Management in Woodworking with Norman Fink