CFO THOUGHT LEADER

It was one of the last pieces of advice that CFO Beth Clymer left us with—an item that we snagged with one of our favorite questions: What advice do you have for new CFOs?    Her reply—“Don’t skimp on resources”—at first seemed trite, but a groundswell of words shortly followed. “Too often, CFOs will say, ‘I don’t need that extra analyst’ or ‘I don’t need an extra accounting manager.’ But don’t skimp on resources. The impact that a strong finance organization can have throughout the business is massive, and those resources will almost always pay for themselves,” explains Clymer, who perhaps sounds more like a veteran CFO or a finance leader with multiple CFO tours of duty than an executive who entered the CFO office for the first time only in 2019. However, prior to entering the C-suite at Jobcase, a jobs-oriented social media platform, Clymer had invested a decade with Bain Capital, where as an operating partner she had spent her days advising C-suite executives from the venture capital firm’s portfolio of consumer-oriented businesses.   “In my time at Bain Capital, I found that I was very often drawn to the parts of business transformation that had a lot to do with the office of the CFO,” recalls Clymer, who provides us with a lengthy list of typical challenges that frequently summoned her involvement at the firm, including finance team–building, KPI alignment, capital strategy, and business restructurings. Still other items from her past also set her apart from finance’s more traditional corporate rank-and-file, including a nearly 4-year stint as a consultant with Parthenon Group, as well as a number of Ivy League degrees. Perhaps not surprisingly, you get the feeling that it was Clymer’s experience at Bain Capital that today accents the delivery of her responses in a manner more akin to that of an objective outsider than of a CFO who has climbed the more traditional corporate ladder. It’s a delivery that makes her final piece of advice sound all the more compelling. Advises Clymer: “Don’t be penny wise and pound foolish. Really focus on surrounding yourself with the quantity and quality of team members who are going to allow your team to really help to drive the business.” –Jack Sweeney   Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021     

The aspiration to become a CFO was always there,” says Madhu Ranganathan, executive vice president and chief financial officer of OpenText, a leader in information management based in Waterloo, Ontario. “I just didn’t know what the journey would look like.” Along the way, Ranganathan says, she learned that while technical acumen remains critical to a successful career, collaboration and a commitment to understanding business operations is what has ultimately propelled her leadership journey. Ranganathan launched her career as a public accountant with PricewaterhouseCoopers LLC and then moved to Liberty Mutual Financial Services. “I did make the decision very consciously to say, ‘I would like to explore multiple industries throughout my career,’” she notes. She also wanted to gain ownership of a business’s financial performance rather than remain in an advisory role. After a stint as vice president and corporate controller with Redback Networks, Ranganathan moved to CFO positions with Rackable Systems, and [24]7.ai. As part of her journey, Ranganathan studied the careers of other successful CFOs. Collaboration had often been at the core, she observes. While CFOs must remain independent custodians of their companies’ plans, they also need to acknowledge the business leaders’ command of their operations and work toward a solution that’s a win for the organization. “The word ‘collaboration’ has never been more important,” Ranganathan reports. Aspiring CFOs also need mentors who will acknowledge their qualifications and experience and guide them toward their goals, Ranganathan says. “Do your homework, understand the business, and read about the products and solutions,” she advises. When collaborating with other departments, be prepared, be respectful, set clear expectations, and allow others to hold you accountable, Ranganathan continues, as doing so fosters a similar response from the business side. “That’s really where collaboration happens,” she adds.   Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021     

When asked when he knew that he wanted to become a chief financial officer, Sean Mulloy tells us that he knew from the time he first became “siloed” within an organization. At the time, Mulloy was a project manager with the financial services company Discover, where his lines of sight seldom extended beyond his immediate projects. “I knew that I wanted to have a bigger impact. I knew that I wanted to tackle operational efficiencies and execute fund-raising and capital structure, but I was stuck sitting in a silo,” explains Mulloy, who subsequently left his confines at Discover to join a consulting firm that specialized in turnarounds and structuring outcomes for distressed companies. Says Mulloy: “This was essentially serving as the interim CFO for distressed companies. I was no longer just doing FP&A—I became responsible for banking relationships, audits, operations, and HR.” No longer fenced in, Mulloy says, he acquired a taste for making an impact and a hunger that eventually would lead him to the CFO office at Level Ex, Inc. –Jack Sweeney Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021     

This Episode Features FP&A Insights & Commentary from: Chad Gold, CFO, SalesLoft Maria Manrique, CFO, O’Reilly Media Harmit Singh, CFO, Levi Strauss & Co. Andrew Kenny, CFO, Scoular

Looking back, Nathan Winters says that his appointment as CFO of GE Healthcare’s global supply chain was in every way a milestone in his career—a high-calorie leadership stint that would ultimately propel him into the CFO office at Zebra Technologies (NASDAQ: ZBRA), a publicly traded provider of digital workflow and tracking solutions. Says Winters: “It gave me the responsibility for delivering productivity, improving working capital, and thinking about how we transform the supply chain to really create value for the company.” It also charged Winters with leading a global team spanning more than 50 manufacturing sites. “I had to quickly learn how to lead differently, drive change, and deliver results,” he explains. After 17 years with GE, Winters joined Zebra in 2018  as vice president of corporate development and business operations. “This was just a great opportunity for me to leverage my operational background in a technology company but move outside my comfort zone,” comments Winters, who adds that his first few years at Zebra also opened the door to new experiences. “I was exposed to investor relations, board communications, and the debt equity markets in ways in which I had not been exposed before,” he comments. “This was really the missing piece that helped to allow me to step into the CFO role earlier this year,” says Winters, closing the loop on his GE-to-CFO journey. –Jack Sweeney Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021     

Chad Gold, former FP&A professional at Home Depot, shares his experiences during the economic downturn and the importance of finance being ahead of the business. He discusses his career transitions and taking on challenging opportunities. The podcast also discusses SalesLoft's offerings, measurements, and the steps they are taking to prepare for going public. Chad gives advice on stepping into a CFO role, building a network, and prioritizing family time. Lastly, he discusses his main focuses for the coming year as a finance leader.

Among the growing number of finance leaders who can be classified as cloud computing CFOs, few have arguably stayed in step with the parade of cloud opportunities longer and with more brand muscle behind them than CFO Todd McElhatton of Zuora. For the past two decades, McElhatton has been finance’s cloud point man for some of the biggest names in tech as the technology developers have shifted their offerings from on-premise to in-the-cloud solutions. Turn back the clock to 2001, and McElhatton is joining Hewlett-Packard’s finance team, where he serves as a vice president of finance while advancing into the realm of managed services for the first time. Fast-forward to 2007, and he’s joining Oracle, where he invests 7 years and oversees business operations for the developer’s pioneering cloud business. Next, he’s jumping to VMware, where he’s named CFO of the developer’s Hybrid Cloud Business before moving onward to SAP as SVP and CFO of their Cloud Business Group. Today, as CFO of Zuora, McElhatton is tasked with opening a new chapter of growth for a developer whose offerings are designed to help companies manage and grow their subscription businesses. It’s perhaps the obvious next chapter for a finance leader who built his career inside companies set on harnessing the awesome power of subscription businesses.   CFOTL: Tell us about Zuora. What does this company do, and what are its offerings? McElhatton: First of all, Zuora is a subscription management platform company. We help companies to launch and manage their subscription services. A lot of high tech companies operate on us. Companies like DocuSign and Zoom are our clients. We power all of their billing, and we do a lot of their revenue accounting for them. We help them to collect revenue from their customers. We really are helping clients as they’re transforming from a product sale to an ongoing subscription sale. This is really huge change for companies because when you think about a product sale, it’s a one-and-done, but a subscription sale is an ongoing, circular relationship that you constantly have with that customer. The customer signs up, and then you’ve got to make sure that you collect the revenue. You’ve got to make sure that you recognize the revenue correctly, make sure that you fulfill it, make sure that you renew it. Every time you do these different tasks, you might impact 15 or 16 different business processes. Using Zuora as a platform allows companies to do this really seamlessly. The other thing that we know about really good subscription companies is that they’re constantly iterating. Their customers might have some sort of change up to four times a year, so if you have a good subscription business, you’re going to have all of these changes going on. For the most part, homegrown systems and ERP and CRM systems don’t do a good job of helping companies to manage these businesses, and this is where Zuora comes in. We’re really helping to transform a lot of what’s happening in the New Economy. I recently saw that IDC projects that in the future, more than 50% of GDP will be in the form of a subscription. Zuora is absolutely out front-and-center on this and is a recognized leader in helping customers through this transformation. We want to make sure that we’re helping people as they’re engaging in the subscription economy and as they really transform. Our employees want to make sure that we’re building the best products that we can to help our clients accomplish this. We’re also really focused on making sure that our technology and platform are world-leading and that we execute our strategy in a way that makes sense. In some ways, Zuora is where ERP was in the 1990s. We’re really on the cusp of this, and it’s really changing how people operate. Think about yourself. When was the last time that you bought music? And cars … kids don’t have an interest in buying a car. It’s like, there’s Uber, there’s a subscription, or there’s a way that they can buy something as a service-on-demand—and this is really changing how things are working.   Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021   

In March of 2009, when the economy was still in the clutches of the global financial crisis, Time Warner spun out its subsidiary Time Warner Cable into an independent company. “As we spun off, we paid a massive dividend to the parent of $18 billion, and our central thought became: ‘How do we survive? How do we survive as a newly public company with lots of debt?’” recalls Christian Lee, who at the time was a Time Warner Cable senior vice president and head of the company’s M&A strategy. Over the next several years, Lee says, he experienced a fast ride of ups and downs that provided a string of lessons when it came to speaking to debt holders and investors inside ever-changing market conditions. Fast-forward to 2014, and Lee and Time Warner Cable (TWC) CFO Artie Minson receive a hostile takeover letter from competitor Charter Communications, which made no secret of its intent to replace TWC’s board of directors with its own selections.  “We spent the next two and half years of our collective lives working through our hostile takeover defense—a merger with Comcast,” explains Lee, who adds that ultimately Charter and TWC were able to put together another deal that would secure the sale of TWC. “In the background of all of this, Artie had gotten introduced to Adam Neuman [WeWork founder], and he said to me, ‘Hey, I’m thinking of going over as COO—you should think about the CFO role,” recalls Lee, who would step into WeWork’s CFO office in 2015. “I had done a lot of deal work and capital-raising in my career, but my first year as CFO of WeWork was really about building out systems—we didn’t have an accounts receivable or accounts payable system, so I was leaning into things that I had never done before,” reports Lee. He exited that role in 2017 in order to move to Asia, where he would help to launch and manage WeWork’s Asia business, an appointment that helped in part to satisfy his long-term career goal of serving in an executive business development capacity overseas.

In the late 1990s, when Stuart Henrickson was CFO for Koch Industries’ Canadian operations, Chase Manhattan made him a job offer unlike any that he had received before. “It was a fork in the road for me. Koch had been consolidating and bringing many of its operations back to their head office in the U.S., and it happened to be at that point in time that Chase brought me the opportunity,” explains Henrickson, who reports that he was asked to spearhead a development bank for Chase in the Middle East. “So, within the course of a week, I had to make a decision regarding whether I went down to the U.S. to be part of a Koch team that was already built or instead started to do something new with a blank sheet of paper,” recalls Henrickson. After 4 years with Chase, he would join the National Bank of Abu Dhabi, where he led investment banking for nearly 5 years before accepting a CEO position with Standard Bank MENA.    In all, Henrickson’s Middle East career chapter would extend across 11 years, a span of time during which the Middle East’s appetite for financial services escalated along with the price of oil, which grew from roughly $9 a barrel at about the time of his arrival to a high of $149 per barrel, according to Henrickson. He recalls: “The Dubai International Financial Centre (DIFC) went from having a handful of Western-based financial institutions consisting of rep offices of between 2 and 10 people to growing overnight to eventually number some 1,500 employees. Dubai became the hub for the whole region.”    Asked for some pointers when it comes to doing business in the Middle East, Henrickson says that board members and company management need to be treated differently. He remarks: “I remember that one board member from a large local investment house told me, ‘The biggest difference between a European investment banker and an American investment banker is that the European knows full well that he needs to come back every 3 months for a year or two before he would get a deal, while the American comes over, doesn’t get a deal, and leaves in frustration—for good.’”  Still, the biggest differences in business are in the thought processes, he explains.   “Leave your logic at the door—so much of it is knowing what makes the other person tick,” says Henrickson. –Jack Sweeney   Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021   

When Maria Manrique stepped into her first role as a CFO, she did so knowing that her finance leader mentor was still in the building—in fact, he was occupying the CEO office. “It would be unfair of me to not say that this was critical—being able to step into the role and have someone there who could help me to bridge the gaps,” recalls Manrique, who prior to entering the CFO office at the start-up had served as vice president of FP&A. Manrique had already occupied similar senior planning roles at multiple companies, having previously worked for Fidelity Investments, where she had lent her FP&A acumen to the financial services firm’s portfolio of venture-backed companies. Still, at the start-up, she found herself along the front lines at the company’s board meetings—an opportunity that she had seldom been afforded at Fidelity. But along with her increased visibility came responsibility, she points out. “I had been supporting venture capital–backed companies for a long time with strategic planning, but I had never had to make the hard decisions,” comments Manrique, who says that more challenging decisions concerning the company’s ultimate valuation and with which investors to partner suddenly became front-and-center. Fast-forward to 2021, and Manrique is today CFO of O’Reilly Media, a 43-year-old midsize firm where as finance leader she has sought to open doors for her finance team members by exposing each member to the broader planning process and allowing them to acquire a deeper understanding of the firm’s strategy. Notes Manrique: “I have a really hard time telling you who on my team is accounting only or controllership only or FP&A only. Everyone has a chain of activity that goes from the general ledger to our monthly operating report to our board report.” It’s an approach to talent development, Manrique says, that is helping O’Reilly to retain talent in an highly competitive market. “This is about giving people meaningful roles that impact the organization,” comments Manrique, who at O’Reilly also wears the hat of Chief People Officer.  - Jack Sweeney Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021