CFO THOUGHT LEADER

Joe Wolk was about 5 years into his 23-year career with Johnson & Johnson when he was encouraged to take a manufacturing operations position at a newly acquired J&J company in Vacaville, California. One hot July day, Wolk recalls, he and his wife drove up to Vacaville to visit the plant, where he ended up taking a seat across from the newly acquired company’s plant manager. As one of Vacaville’s initial J&J transplants, the young finance executive sensed that his arrival was being viewed less than enthusiastically.   Read More “Within the first 90 seconds, he says: ‘Hey, you know what? I don’t think we need you out here,’” Wolk remembers, citing those words as the plant manager’s first remarks. Thus began one of Wolk’s least favorite but—as he explains—most rewarding career experiences. “The first 4 months in that job were like going to the dentist every day,” says Wolk, who tells us that ultimately the reward from the experience was a lesson in when and how to stand your ground. The lesson began at a team meeting where Wolk tried to offer the plant’s management some practical advice with regard to how to prepare for an upcoming visit from senior J&J executives. At the time, Wolk says, the plant was working to address a number manufacturing issues as it tried to determine how best to meet customer demand. Wolk recalls the plant manager’s response to his advice: “We’d like to meet your wish list, but we don’t have time for this right now.” Instead of just accepting the manager’s feedback, Wolk reports, he arranged a private meeting with the manager, where he boldly elucidated the items occupying his “wish list.” “If they come out here next week and we can’t provide certain answers, we’re going to have a mess on our hands,” were among the words that Wolk says that he used to prod the plant manager’s thinking. In the end, the visiting J&J executives were satisfied with the plant team’s answers, and Wolk’s reputation grew in the plant manager’s eye. “From this point on, he didn’t take a meeting without including me,” concludes Wolk, who uses the story to underscore how finance executives must be ready to summon the courage of their convictions. –Jack Sweeney

When Greg Saunders tells us that “having patience” was perhaps the quality that most contributed to his first appointment as a CFO back in the early 1990s, we wonder how many additional years a more impatient Saunders (then only 32) may have needed before stepping into the CFO office. Of course, then again, a railcar leasing and repair business might not have been the first choice of many aspiring Bay Area CFOs, who as a group have for decades preferred to satisfy their C-suite ambitions via the area’s high tech companies. Read More “I remember thinking back in the early ’90s that maybe I should jump into the tech sector, but I stuck it out and I’m glad that I did,” reports Saunders, who 5 months after joining Transcisco Industries as a corporate development executive was helping the company to manage through a bankruptcy. “I was suddenly involved in everything—the attrition at the company was crazy, and I was able to take on more responsibility,” recalls Saunders, who notes that Transcisco’s rapid downturn of fortune had occurred when a much celebrated luxury passenger train project collapsed due in part to the firm’s limited capital resources. “Because of all of the attrition across the company, I was able to take on more and more roles, and guess what? I became a young CFO of a publicly traded company,” comments Saunders, before once more crediting his “patience” with helping him to nurture a mind-set that encouraged “sticking around” and finding solutions.   Along the way, Saunders says, he became tasked with fighting off a hostile takeover and ultimately negotiating a successful merger, which he credits with helping the company’s stock price to jump up to $6 per share—after trading at as low as 12 cents. Says Saunders “For me, it was just a great experience for many different reasons, including learning the rewards of sticking things out.” –Jack Sweeney

Back in the early 2000s, the use of videoconferencing to conduct job interviews remained rather rare in most parts of the world—and India was no different. What made Manish Dugar’s interview experience still rarer was the fact he had participated in 18 different video calls over a period of 3 months for a single job opportunity. Says Dugar: “Over that span of interviews, I became almost as knowledgeable about IT services as any professional in that sector.” Nonetheless, Dugar recalls, he had some reservations about Wipro Technologies, a tech services company based in Bangalore, India, that had recently begun to distinguish itself in a number of areas—including its thorough vetting of job candidates.   “It did not seem so exciting for me to leave a big name company in the north of India and relocate to the south to become part of an industry that was not as well known,” explains Dugar, who at the time was working for Coca-Cola India in Delhi. What’s more, the Bangalore of 20 or more years ago was far different from the dynamic technology hub that it is known as today. “Those who are familiar with India know that the south is much more cosmopolitan today and people can move around freely—but back in those days, the north was the north and the south was the south,” observes Dugar, who ultimately joined Wipro and quickly advanced upward into a series of financial management roles in which he observed firsthand the financial and operational levers required to scale the business to accommodate explosive growth. “From 2001 to 2008, $150 million in revenue grew to become $8 billion,” reports Dugar, who—after several promotions within the company—was named CFO of Wipro Technologies roughly 7 years after his arrival. Reflecting back on some of his early reservations about joining Wipro, Dugar says that he turned to his father, who had thus far seemed reluctant to possibly influence his son’s decisions. Remembers Dugar: “He told me, ‘If the company has done so many interviews, the position must be very important to them. It’s one thing to work for a company that has a big brand, but it’s another to work for a company that really values you.’” –Jack Sweeney 

This Episode Features FP&A Insights & Commentary from: Ross Tennenbaum, CFO Avalara Waifa Chau, CFO, Nylas Brad Kinnish, CFO, Aryaka

“Fire the auditor!” Three words that Quantum CFO Mike Dodson vowed would never cross his lips were now being spoken aloud by Quantum’s board. “Fire these guys!” was the message that Dodson received after weeks of personally rejecting the notion.   “We had been delisted, we were in the middle of a multiyear restatement, and there were lender issues,” recalls Dodson, listing the action items that needed to be addressed to regain credibility with Quantum’s investors and lenders. “In the middle of all of this, the last thing that you want to do is to fire the auditor and start over,” observes Dodson, while summoning up past experiences that seemed to counter the logic behind dismissing Quantum’s auditor. “I was sticking to my guns,” reports Dodson, who, along with Quantum’s chief accountant, doubled back in hope of getting deeper insight into the auditor’s progress or lack of it. “It just started to feel like we were taking two steps forward and three steps back—I remember thinking that we were not getting any buy-in from the auditor on what approach to use with regard to how we were going to get things done,” continues Dodson, who adds that the restatement involved tens of thousands of transactions that went back several years. “Firing the auditor was against everything that I had believed up until that point,” says Dodson, who recalls having a shared moment of insight with his chief accountant when they repeated back and forth to one another: “We are going to fire the auditor.” Concludes Dodson: “This was a defining moment for the company, and it became a lifesaver that made the difference in the entire process.” –Jack Sweeney Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021     

Back in 2001, after Scott Dussault had been named CFO of StorageNetworks, it’s unlikely that the 30-year-old finance leader was popping any champagne corks. The company’s management had offered him the position when its previous CFO had vacated the office to serve as CEO in the aftermath of the dotcom bubble collapse. “The ride up the roller coaster was exhilarating—the ride down was educational,” explains Dussault, who had joined the firm as a controller in 1999 and been promoted to vice president of finance within 6 months. “We hired 1,000 people in 3 years and grew the company to $150 million in revenue,” recalls Dussault adding some context to the “ride up.” In 2000, when StorageNetworks went public, its stock climbed 234 percent in its first day of trading—a frenzied indicator for a company whose customer portfolio was known to be 80 percent Internet-related application vendors and dotcom customers. The CFO office at StorageNetworks turned out to be where Dussault logged some of the most difficult days of his career as the collapse of the dotcom economy cut short the life of many of his firm’s most loyal customers. “I had a terrific vice president of investor relations and she and I suffered through a quite few meetings with analysts, but I took those learnings with me,” says Dussault, who credits the challenges that he encountered during the “ride down” or the aftermath of the collapse with leading him to build better and stronger relations with investors and analysts during future CFO career chapters. - Jack Sweeney Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021     

The Asian financial crisis of the late 1990s is as good a place in time as any for Gregg Clevenger to use to begin explaining the mix of professional and personal circumstances that made Rochester, New York, his port of entry into the CFO office. At the time, Clevenger recalls, he was a vice president for Goldman’s Sach’s media entertainment and technology group in Singapore and observed $100 million of recently raised funding “go up in smoke.” Having been recruited to join Goldman while overseas, Clevenger returned to the U.S. as something of an unknown. “People didn’t really know me in the U.S. context,” he remembers. “So it was going to be a very tough row to hoe.” What’s more, the travel to which Clevenger was accustomed was no longer a great match for his young family. “My first two children—one born in Singapore and the other in Hong Kong—I never saw them,” comments Clevenger, who began commuting daily to Goldman’s Manhattan office from a new home in Connecticut. It was at about this time that Clevenger began accepting calls from a number of recruiters, one of whom he believes likely brought him to the attention of a publicly traded, midsize telecom located in Rochester. “That whole Rochester thing: I never would’ve thought ‘Hey, let’s move to Rochester,’ but it was kind of a personal reset as well as a career one—to live, work, and have our kids go to school in a community,” explains Clevenger. Having joined the company as head of corporate development, within 3 years he found himself entering the CFO office, where he remained for 4 more years while helping to lead the business through a major restructuring brought on by the telecom sector’s crash. Looking back on his decade as an investment banker, Clevenger says that he has few doubts about his move to the operations side of things: “I’ve now been doing this for 20 years—it’s hard for me to imagine being an investment banker for 30 years.” –Jack Sweeney Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021     

Lovers of tortilla chips will swear that the only true ones are made with corn (and never wheat) and that when it comes to sourcing them, the highest-yielding kernel of corn comes from West Texas. Or so explains Joe Euteneuer, who exited an auditor position with Price Waterhouse in the mid-1980s to join a snack-making entrepreneur in a quest to lower the cost of tortilla production—a coveted advantage in what was quickly becoming a highly competitive market. “I flew to West Texas and bought corn crops from those farmers so that I could get the best deal that we could and get the best return on my—on our—invested dollars,” explains Euteneuer, a seasoned finance leader who has to date occupied the CFO office at more than a half dozen companies, including hefty brands such as Mattel, Sprint, Sirius XM Radio and Comcast. Still, it’s Euteneuer’s trip to West Texas that comes to mind when he’s asked what experiences best prepared him for a finance leadership role. Reflecting on his encounters with the Texas farmers, Euteneuer observes, “It was the type of experience that you don’t typically get in an accounting department.” The company’s small size, Euteneuer says, gave him the opportunity to take on more responsibility, which quickly allowed him to step into a chief operating officer role. “It was like doing a practical MBA, inasmuch as we were building a company from scratch,” recalls Euteneuer, who adds that during his COO tenure, the company’s customer base began to spread across the western United States, which required the company to add greater capacity to its Phoenix and Minneapolis hubs. Says Euteneuer: “I learned how to get chips and salsa onto every store shelf west of the Mississippi.” - Jack Sweeney Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021     

Brett and Jack discuss the power of the mission, the CEO return-to-work agenda and covid’s delta variant backlash. Featuring the commentary and insights of workplace champions CFO Beth Clymer of Jobcase, CFO Todd McElhatton of Zuora and CFO Scott Dussault of Workhuman

When Melissa Ballenger stepped into a deputy CFO role for TD Bank’s U.S. subsidiary back in 2011, she did so knowing that she had been recruited to be a change agent. Having recently generated business headlines from acquiring two sizable banks in the U.S., TD Bank had U.S. expansion plans that were hardly a secret. “A lot of competitor banks in the U.S. were still back on their heels at the time from credit concerns, capital considerations, and other things like that, and TD had the opportunity to take share profitably from competitors,” recalls Ballenger, whose new role at first involved interfacing with the different management groupings and teams of executives who were expected to help to drive a finance transformation designed to position’s TD Bank’s U.S. subsidiary for the coming decade.    “We had a very interesting mix of people. Some were from the parent company in Canada, others were from the legacy organizations in the U.S., and still others were executives who were available to be brought in from the industry because they had been displaced by the financial crisis,” continues Ballenger, as she draws our attention to what she credits as being a primary lever for helping to put the transformation in motion. “I was resolved to listen to all of the key finance leaders and talk to the executive committee in the U.S. and understand what their business needs were. It sounds pretty basic, but I don’t think that I could have gotten things started otherwise, because I needed to know what their business needs were. They were each kind of uniquely different, and their personalities were different as well,” reports Ballenger. What began as a listening campaign helped to lead to a broadening consensus around the adoption of a new management structure involving the appointment of business unit CFOs who would report to Ballenger but at the same time partner with leaders for each of the lines of business inside the new U.S. entity. Next came the technology platforms and communication processes. “We built analytics that were needed for timely, informed decision-making, and, being a public company, we knew that our forecasting capabilities and our communication with our parent would be critically important,” comments Ballenger, who says that while the finance transformation provided many leadership lessons along the way her biggest takeaway arrived early in the process . Says Ballenger: “Begin by listening” –Jack Sweeney Leave rating & review   Signup for our Newsletter GET MORE: Order now The CFO Yearbook, 2021