Work Less, Earn More

In today's episode, we're shaking things up a bit! I'm being interviewed by the amazing Jo Harris, also known as the Virtual Mama. Jo is a talented copywriter, and in this episode, she's digging into the 100K method. She wants to learn how to use it effectively in her own business and for her clients while writing sales copy.Jo asks some great questions that will help you understand how to implement this method in your own business. We'll explore how to create 100K funnels to generate passive income for your digital course.Stay tuned to gain some valuable insight. It's an episode you won't want to miss!Listen to the full episode to hear:My story of how I started my online business with 0 followersHow the 100K method can help you start and grow your businessMy tips and secrets for how to SUCCESSFULLY market your digital productA special Q&A at the end!Learn more about Jo Harris:Instagram: @thevirtualmamaPodcast: https://businessinhisimage.buzzsprout.com/Free Copywriting Class: https://thevirtualmama.com/freeclass/FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, we’re talking about digital products, like courses, workshops, membership sites, eBooks, and more. You can even create templates or PDFs and sell them on platforms like Etsy or your own website. The possibilities are endless!I'm excited to introduce you to the world of selling digital products. We'll explore what it entails, the overall strategy, and how you can get started in a practical way. I'll guide you through the step-by-step process of creating and launching your own digital products.Along the way, I'll also share plenty of helpful tips because, let's be honest, there are more effective and less effective approaches to this. I want to make sure you achieve great results and maximize your efforts. So, let's dive in and discover how you can achieve success with digital products!Listen to the full episode to hear:The step by step process I recommend for creating and selling digital productsEssential big picture strategy to understand before you start outPractical steps for getting startedTips and tricks that I still use to sell digital products in my business todayFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:VALIDATE: https://gillianperkins.com/validate-closed-waitlist/Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today's guest is Tom Woods, who has successfully built a digital brand with a massive following. One of the key factors contributing to his success is his fearless expression of opinions, even when they are divisive. People's reactions to him tend to fall into two extremes: they either adore him or strongly disagree with him.Tom Woods is widely known as the host of the immensely popular podcast, the Tom Woods Show. Additionally, he has achieved the distinction of being a New York Times bestselling author with 12 books under his belt. Notable works include the Politically Incorrect Guide to American History and Meltdown.Tom's educational background is equally impressive, having earned a bachelor's degree in history from Harvard University, followed by a PhD from Columbia University. These academic accomplishments further enhance his credibility and expertise in his field.But today, I’m talking to him about how he’s built such a raving fan base, the marketing strategies he’s used to monetize that platform, and his view on the role of the entrepreneur in the economy. Listen to the full episode to hear:Tom’s first entrepreneur venture (it’s not what you think!)His philosophy on content and email marketingHow he built his fan base starting from zeroHis definition and view on economic philosophyFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-planLearn more about Tom Woods:Website: tomwoods.comTwitter: https://twitter.com/thomasewoodsThe Tom Woods Show: https://tomwoods.com/podcasts/Books: https://tomwoods.com/books/Five Paths to An Online Income: https://pathstoincome.com/?fbclid=IwAR0zgJTBCJGpktj54b5uEhilp1-17zssPk5HFYR8qC0yO03WPr980lkZw6YWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today’s episode, I reveal the strategies behind creating a million-follower brand online, regardless of your starting point. Whether you're starting at absolute zero or craving a stronger online presence, this episode will help you discover the fundamental questions to ask when initiating your brand, learn how to establish brand recognition, master the art of obtaining compelling testimonials, and so much more!In an unpredictable world, now is the time to start your personal brand and grow your online presence. What are you waiting for? Let’s get started!Listen to the full episode to hear:6 secrets of a million-follower brandThe pros and cons of a personal vs impersonal brandFundamental questions to ask before starting your brandHow to define your brands UNIQUE personalityHow to QUICKLY establish your authority in your nicheFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business: http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!Listen to the full episode to hear:5 factors you NEED to have on your about pageWhy your about page is your most important page on your websiteHow you can craft your about page to drive more salesA crucial non-writing tip that will make or break your about pageFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode I'm going to be sharing some of the most surprising lessons I learned from launching 100K Mastermind back in March. This two week promotion netted us over $160,000, making it our most successful launch yet. But, to be honest, the results of this launch exceeded my expectations. Listen to this episode to learn why I didn’t expect it to perform so well, and what we did that had a huge impact on our launch revenue.Join us for this episode as we unpack the surprising lessons from my $164,464.40 launch. Gain valuable insights on the power of raising your prices, earning more while promoting less, and leveraging your time, and learn how these lessons can transform your business and lead to unprecedented success.Listen to the full episode to hear:Why second launches tend to be the WORSTThe surprising effect of raising your pricesHow you can earn more even while promoting lessHow to leverage your time to maximize your earnings How to make your next launch your most profitable yetFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm sharing five one-minute habits that have helped me save over 25 hours per week. These small yet effective habits have increased my productivity and helped me make the most out of each day. As a mom of five and a business owner, my life can be overwhelming at times. After the birth of my fifth baby, Ezra, seven months ago, I realized that I needed to find ways to optimize my time and eliminate unnecessary tasks to maintain a healthy work-life balance.These five habits have been life-changing for me, and I'm excited to share them with you.Listen to the full episode to hear:The five biggest time wasters I’ve faced (you might be surprised!)How I’ve overcome those time wastersDetailed explanation of each habit, including why it's effective and how to implement itWhy it’s important to optimize your time (in your business and in life!)Learn more about Gillian:Startup SocietySmall Business 101Get on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkinsResources:Get my Online Business 101 course for FREE

In today's episode, I want to share with you how I run my online business in just 20 hours per week, including a breakdown of exactly what I spend my time on, what my schedule looks like, and some of the key things that I don't do in my business that allow me to save a lot of time.We often look at what we’re currently doing and think that this is the only way things can work. It’s hard to think outside the box and to have creative new ideas because we see how things are working together right now.But when I look at my past, I can see that even though I didn’t know it was possible then, there was so much more than I imagined was possible.And that’s why I’m sharing how I run my business in 2023, in 20 hours per week.Listen to the full episode to hear:Why there isn’t as much competition for your online business as you might thinkA breakdown of how I spend my time from least to most (my answers might surprise you!)What tasks are outsourced to free up my time for bigger-picture workWhy I batch tasks like recording the podcast and YouTube videosWhat I don’t do in my business that can save a ton of timeLearn more about Gillian:Startup SocietySmall Business 101Get on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkinsResources:How to Write a PROFIT PLAN for Your BusinessFree Profit Plan WorksheetThe Eight Ways to Make Money Online EXPLAINED

It can be really difficult to stay focused on what you need to do to grow your business and profit when you’re constantly getting distracted by shiny new marketing tactics that people are trying to sell you.There’s always going to be a new marketing strategy you could try to grow your business. Some of them might be really useful. Often, these are distractions from the fundamentals you need to do to actually grow your business. Building an online business and generating a lot of profit doesn’t have to be that complicated.In fact, the basics can take you really far as long as you focus on executing those consistently.Today, I’m going to guide you step by step through creating a straightforward plan for building a highly profitable business while working 20 hours per week or less.This is a plan that will not only increase your profits but will also decrease your work hours. It’s a plan to work smarter, not harder. To work less, and profit more.Listen to the full episode to hear:How clarifying the value your business brings to your customers will help you generate more and bigger salesKey questions to help you define your ideal customer’s psychographics and how your product addresses themThe four things you need to generate salesHow to eliminate, systematize, automate, and outsource so you can focus on the activities that really move the needle in your businessLearn more about Gillian:Free Profit Plan WorksheetStartup Society3 Secrets to Reach 1000 SubscribersSmall Business 101Get on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkins

If you’re thinking about starting a YouTube channel, you have to know how the algorithm works. And you have to stay on top of how it’s changing.If you don’t keep up with how the algorithm is evolving, you won’t be able to compete, you won’t be able to get your videos to rank or get them into viewers’ suggestions.Today, I’m going to walk you through how the YouTube algorithm is working in 2023 and how you can work with it to get the maximum number of views on your videos and grow you channel as quickly as possible.Listen to the full episode to hear:How the YouTube algorithm has evolved over the yearsThe three things you want viewers to do on your videosThe three algorithms you need to know about Learn more about Gillian:3 Secrets to Reach 1000 SubscribersSmall Business 101Startup SocietyGet on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkins