

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Sep 7, 2023 • 1h 18min
Hector Garcia 'Unleashing Ikigai: Finding Purpose and Fulfillment in Life'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementMany of you will have heard of Ikigai, the Japanese concept of aligning our lives to our purpose, something I am deeply involved with at the moment on my coaching programmes. Hector has written two of the best selling books on this topic, and is based in Japan himself. In this conversation, I get into areas of the methods that Hector suggests, but also does himself. By the end of this conversation, you will understand not only what Ikigai is, but also how to start weaving it's principles into your day to day life.https://hectorgarcia.org/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 1, 2023 • 53min
Greg Bernarda 'Leading Ecosystems'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWay back in 2017, I caught up with Greg Bernarda, Co-author of the best selling innovation book, Value Proposition Design by Strategyzer. I've known Greg for a long time, and in this episode we reflect on where the time between books, where he sees Value Proposition Design and also the Business Model Canvas in the current world.I truly respect Greg's mind and brain as one of the best thinkers around, and so too do Thinkers50 - a regular speaker at the their events. We tap into the work he's being doing around Leading Ecosystems, vs products or services. We speak about what business model's look like within organisations at the macular and also at scale.If you are working in spaces where you are trying to nudge the system towards becoming more customer or human-led, I think you will get a lot from this episodeNow, before we jump in, today's episode is brought to you by our good friends at MIRO. I use MIRO on nearly all of my online training sessions with clients. I want to tell you why. In today's digital age, remote work is becoming increasingly common. MIRO is built with remote collaboration in mind, enabling teams to collaborate effectively, no matter where they are. One of the features that I haven't actually used until recently was the video conferencing feature from inside the application. This takes is to the next level!and think you will like it tooNow, let's get into Greg's episode..Gregs linkshttps://upruption.com/home/https://www.linkedin.com/in/gregbernarda/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Aug 14, 2023 • 39min
Heather Hansen ‘Unmuted: Breaking Language Barriers and Redefining Communication in Organizations’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello and welcome to another episode of This is HCD. I'm delighted to have you with me for another cracking episode this time with Heather Hansen.. author of the book Unmuted a fantastic book for anyone practicing their craft in organisations who strive to improve comprehension, understanding and better and more effective use of language.As many of you will probably know, my name is Gerry Scullion and I'm a service designer based in Ireland. I offer service design training, user experience design training and also my Visualisation Methods for Change Makers course on my website and offer this in house for businesses. So if you're in an organisation and looking for training, please get in touch with me.So let me tell you about Heather.Heather is based in Singapore where they run Global Speech Academy, an organisation focussed on improving the quality of communication across the departments and teams. We chat in great detail about language bias. Heather comes from the US and we speak about all of that jargon that permeates the tech business such as “ping me” or “circle back” - where this comes from what and not only what under pins it but also the affect this has on a day to day basis. It’s exclusionary and exclusive.Link: https://globalspeechacademy.com/about/heather-hansen/LinkedIn: https://www.linkedin.com/in/hansenheatherCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Aug 14, 2023 • 2min
Introducing This is HCD (Spotify Trailer)
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementThis podcast has been producing content since 2017, and as we rapidly approach our 1-millionth download, I am so proud of the back catalogue that we have available that includes conversations that cover topics like service design, ethical design, trauma informed design, facilitation, embedding design, working within complexity and so much more. Human Centered Design is often spoken about in terms of a method and/or process.This podcast challenges that, and ensure that as a listener we broaden knowledge and of course, the most important factor in anything that we do as change-makers - the mindset.Check out our website, where we offer Coaching Programmes, On-Demand Learning opportunities and access to over 300 hours of free podcast episodes.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Aug 14, 2023 • 1h 6min
Neil Theise ‘Navigating Complexity'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementEarlier this year, I read an article by one of my heroes, The Edge of U2 in The Guardian. The first item in his list of culture highlights, was the book of today's podcast guest, Neil Theise. Like me, The Edge managed to get an early copy of the book from Neil’s awesome publicist in New York, Nicole Dewey and he too joined the fan club for Notes on Complexity.I have become captivated about many of the leading authors on complexity, and was thrilled when Neil agreed to record with me, his first from within the Design world. I’ve been researching complexity for several months, and unpacking what we can take away from decades of research by leaders in the field. How can we apply this level of thinking into our day to day work as change-makers.This conversation is one that I will look back on an cherish, but also cringe at times, as I ask some pretty naive questions. My goal here with many of the podcasts, is sometimes to ask the questions that hopefully can open up channels for many, so as you can probably tell by this stage, I’m not afraid of asking for the sake of clarity.If you can, get your hands on this book. It’s stunning. It’s carefully created and really has opened my mind to new worlds that I am excited to continue to explore.https://www.neiltheiseofficial.com/https://www.linkedin.com/in/neil-theise-63087330/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 11, 2023 • 52min
Sarah Clearwater ‘The Intersection of Design and Leadership: Navigating the Journey’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementToday on the show I speak with Sarah Clearwater about a Design Leadership white paper that she instigated and curated, speaking to many people across various organisations. Sarah's based in New Zealand, and I drill deeper into the background of the paper.Website: https://www.sarahclearwater.com/LinkedIn: https://www.linkedin.com/in/sarahclearwater/?originalSubdomain=nzCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jun 15, 2023 • 60min
Florian Bailey 'Service Design Secrets: Elevating Michelin Dining'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementEarlier this year, I attended a conference in Nuremberg called Teaming with AI, run by my good friends, Markus Edgar Hormess, Adam Lawrence from WorlPlayExperience and also today’s guest, Florian Bailey.The day before the event, myself and Florian spent some time together and hung out and explored the office where he was based. In passing, Florian mentioned he also was co-founder of Etz a 2-Star Michelin restaurant. I actually thought he was joking, but no, one of his businesses was the most incredible restaurant. The reason why I thought he was joking was, I’ve watched those documentaries on how demanding these types of restaurants can be - and I knew Florian was already super busy with his User Centered Strategy business, Nurenberg Festival etcThe next day, at the event, Etz provided all the food. The food was extremely special but that wasn’t the bit that I was most interested in. I was interested in the journey that Florian and his co-founder went on to get to this point. I mentioned that I had walked around the office space, well this is the same space that Markus and Adam use for their amazing This is Service Design Doing workshops from time to time. But it’s also the same space that Florian used to test the prototype for the restaurant - where was the line of visibility, the line of interaction. I wanted to drill a little deeper into these areas and learn more about that journey, what worked, what didn’t work.So if you’re looking for an awesome example of a world-class business that utilises service design methods - look no further.https://etzrestaurant.com/https://www.linkedin.com/in/florian-bailey-b301512Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jun 1, 2023 • 46min
Katie O'Donoghue 'Artful Minds: Nurturing Children's Emotional Growth Through Art Therapy'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode of the Makers & Doers Podcast, I speak with Katie O'Donoghue, an artist and author of several beautiful children’s books. Katie is an art psychotherapist and is in the process of completing her PhD in Health Psychology in UCL. Katie speaks to me today about the power of introducing art and design to children, and how it can help them process emotions.https://www.katieodonoghueart.com/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

May 25, 2023 • 35min
Justyna Turek ‘A fresh perspective:The Role of Human-Centered Design in Sustainability’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this conversation I caught up Justyna Turek, founder of many businesses and based in Sweden. Justyna works most often with Next Agents and Change Pilots in Poland. We speak about the work that they have been focussed on for over a decade, sustainability and design. I wanted to explore how they got into it, as I know there are many people that I coach who are interested in this space, but maybe feel unsure on how to work more in this space. We all know the crisis that we face globally with global warming, so aligning to Earth Centered Design Principles is probably not a massive leap for most of us, but just how would you get started…Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

May 18, 2023 • 43min
Zoë Rose ‘Design Through Time: Unraveling the Evolution of Methodologies and Frameworks’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this conversation I caught up Zoe Rose, of Great Question in Australia. We speak about the background and history of design methods, as far back as 1950. Zoe is a well of information on this topic, and proves to be a really fun and enjoyable exploration back in time…Linkshttps://www.linkedin.com/in/zoerose/http://greatquestion.com.au/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


