

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Oct 31, 2023 • 44min
Ben Dunn Flores ‘Innovative Inhabitance: Pioneering Your Path to Cooperative Homeownership’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementI'm delighted to have you with me for another cracking episode this time with Ben Dunn Flores, Co-Founder of Roost. I’d stumbled across this start up late one night on a post that was exploding on LinkedIn that challenged the status-quo about home ownership in the UK.I openly admit in this episode that I am privileged and lucky to have a home, albeit with a mortgage, but we discuss the alternative paths to home ownership, through the CO-OP model that has been popularised in Central Europe. I know very little about this space, and I was eager to learn from Ben. He is so articulate and knowledgable and demonstrates everything that excites me about the future generations who are ready to challenge the structures that many of us have accepted as the only way to do something.ben@roostrent.comhttps://www.linkedin.com/in/ben-dunn-flores-2341a1159/?originalSubdomain=ukCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 24, 2023 • 36min
Aoife Dooley 'Creative Sparks: The Journey from Inspiration to Award Winning Childrens Book Author'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementI'm delighted to have you with me for another cracking episode this time with Aoife Dooley, one of Ireland’s most talented illustrators. We connected several years ago at an event where we both were speaking at, and stayed in touch afterwards. Aoife’s created several beautiful children’s books over the last decade, many of which have been shortlisted for best children’s books each time in Ireland. We speak about Aoife’s journey of self-discovery a number of years ago that led Aoife finding out that they were autistic, and what this meant to her. We speak about Aoife’s creative process, and how they approach idea generation and generally find out about what makes this creative powerhouse tick.https://aoifedooleydesign.com/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 19, 2023 • 42min
'Fostering Emotional Well-being: The Samaritans’ Impact on Heldiney Pereira
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this profoundly moving episode, we dive deep into a transformative journey with our distinguished guest, Heldiney Pereira. Heldiney candidly shares his story of navigating life’s tumultuous waters, marked by personal loss, questions about self-worth, and the search for meaning. Emphasizing the pivotal role that the Samaritans played in his journey, Heldiney unveils how moments of despair and confusion became crucibles for forging his resilient spirit and redefining his sense of purpose.Explore Heldiney’s insights on recalibrating one’s mind amidst a world overflowing with conflicting information, and how realigning life goals and sense of self can emanate from places of vulnerability. In a conversation intertwined with themes of self-love, mental health, and the art of being, learn how Heldiney’s commitment to emotional well-being turned obstacles into paths of self-discovery and personal growth.Join us, as we embark on an enlightening conversation, celebrating the strength of the human spirit, the wisdom derived from life’s trials, and the transformative power of finding one’s sense of purpose amidst life's complexities.https://www.linkedin.com/in/heldiney-pereiraCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 9, 2023 • 36min
Nicole Lachenmeier 'UN-Designing Complexity: Beyond Templates to True Visualization'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn 'Designing Complexity: Beyond Templates to True Visualization', we dive deep into the transformative world of data design. Nicole, a Swiss graphic designer, joins us to unpack the philosophy behind visualizing intricate concepts. Through enlightening discussions, we explore the journey from narratives to visuals, the pitfalls of generic templates, and the imperative of creating designs that are not only informative but also aesthetically engaging. Whether you're a seasoned designer or just curious about how the pros transform dense data into digestible visuals, this podcast sheds light on the art and science of making complexity comprehensible.Buy the book https://www.superdot.studio/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 6, 2023 • 39min
'Whispers of Innovation: The Cochlear Impact' Patrick & Jen Hoffner
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode we dive deep into the realm of cochlear implants and the profound impact they've made on the lives of one of the coolest young men that I have ever met, Patrick Hoffner. In this episode we speak with Jen, his Mum, and Patrick and hear about the journey that Patrick has been on since having cochlear implants at aged-1. We speak about how this incredible technology has impacted his life. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 3, 2023 • 44min
Leon Barnard 'Wireframing for Everyone'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementI'm delighted to have you with me for another cracking episode this time with Leon Barnard, co-author of the brand spanking new book on A Book Apart, called Wireframing for Everyone.Leon, Michael and Bill all work for one of my absolute favourite UX businesses, Balsamiq. A wire framing tool that when it came out in 2008, was revolutionary. It reduced the exclusivity around the capability of wire framing, and made it accessible overnight to teams and non-designers. It increased the quality of communication, it reduced meetings, it sped things up and enabled better outcomes for teams working in the product space. It wasn’t perfect, it wasn’t sexy, but it was powerful. In this conversation, we chat about the self-imposed restrictions on the product, still owned by the original founder, Giacomo (Peldi) Guilizzoni who I can vividly remember answering my support tickets in the early days of the business, and it’s awesome to see and hear what the culture is like within the business.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 2, 2023 • 50min
How Service Design Shapes the Future of Organizations: A Conversation with Patrick Quattlebaum
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this exclusive interview, dive deep into the realm of service design with Patrick, co-author of "Orchestrating Experiences" and a key figure at Harmonic. From the early days of Adaptive Path to the rise of service design as a strategic force, Patrick reveals the nuances of running a successful design studio, Harmonic Design. Discover the significance of staying true to one's purpose amidst rapid change, the importance of self-care in the entrepreneurial journey, and the diverse applications of service design in today's organizations. Whether you're a seasoned design enthusiast or just starting out, this chat offers rich insights into creating impact in the world of design.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 21, 2023 • 47min
Juan Prego 'Playful Pathways: Nurturing Growth and Learning through Play'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementPlay. Something we all did as children, but as we grow older, it's less and less common to see, and even more so within the workplace. Play is often seen as the opposite of work.But what about if your job was to help unlock the potential, and you encourage play to do that in the workplace? Well, earlier this year, Adam Lawrence and Marcos Edgar Hormess, who I've worked with for many years, mentioned to me about a new play kit that they were involved in creating with Playmobil Pro.And I bought the full pro kit myself out of my own money. So this isn't an advert. I paid for this kit myself. But once I got it, I hit a few stumbling blocks. And I wasn't entirely sure how to weave it into my sessions or my workshops with my clients. Now, Frank, the MD of PlayMobile Pro, who I spoke to earlier in this year on the podcast, was awesome and connected me with today's guest, Juan Prego.Now, on the topic of play, I've been a big fan of Miro for many, many years. It's the tool of choice for my online workshops. And they've kindly sponsored today's episode. And the sessions and learning experience that I provide for my clients are always fun. And I put this down to the utilizing of Miro's fun features inside their tool.And I can really curate whatever experience I want to have within my canvases. Now Miro are helping us out. By sponsoring this episode, as I said, so if you want to show some love, why not check out what they've been doing by visiting Miro. com forward slash podcast, or by clicking the link in the description or show notes, depending on where you're listening or watching this episode.Now, if you are listening, did you know that you can watch this episode on our YouTube channel? People are absolutely loving the fact that they can see the guests chat about things. So be sure to subscribe if you can get a chance and check out our YouTube channel. Back to Juan. He's produced an awesome book, Play Like a Pro, that is due out later this year in 2023 in English.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 17, 2023 • 1h 22min
Opher Yom-Tov 'Designing Futures: The Journey of the World's First Chief Design Officer at ANZ Bank'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementToday on the show we have up until recently, the world's first chief design officer within a bank setting. Opher Yom Tov. And as mentioned over recently, exited ANZbank in Australia. Where after seven years, he was a crucial piece of their journey towards becoming more design centric. At the time of editing, there are over 200 designers within the organization. Pretty remarkable for any design led business out there. But even more. So when you think about the heavy regulation that persists within the areas of banking, This episode is quite simply a most listened for anyone within the banking space globally, who was banging their head against a wall dreaming of helping move the dial forward within the organization. Now we hear over's perspective on advice to designers who are in this situation right now. So even if you aren't part of a banking industry, This is a great opportunity to hear from behind the executive curtain, so to speak. https://www.linkedin.com/in/opheryomtov/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 12, 2023 • 38min
Mollie 'The Resurgence of Gaeilge: Irish with Mollie's Effort to Save the Language from Extinction'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementToday on the show we have a very special guest, Mollie, of Irish with Mollie Instagram fame. Now Mollie is from Dublin and has been on a mission to spread the love of my native language, Irish, or as we say in Ireland, Gaeilge. To give you a very brief background on our history in Ireland, we spoke Irish up until the British rule, and it wasn't until the early 1900s and 1916 that we regained our independence, but we never regained our native tongue fully.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


