

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Jul 25, 2024 • 42min
Balancing Sustainability and Business in Service Design with Sidney Debaque
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, we chat with Sidney Debaque, a service designer and strategist, about integrating sustainability into design. Sidney discusses his journey into using design for good, balancing value-aligned work with financial needs, and the challenges of embedding sustainability in organisations. We emphasise using design principles to promote sustainability, the importance of both top-down and bottom-up approaches, and empowering users. The conversation also highlights transparency, localism, iterative design processes, and the responsibility of designers to advocate for ethical practices. Sidney concludes by sharing his plans to launch a consultancy focused on reducing environmental impact and fostering sustainable behaviours.linkedin.com/in/sidneydebaqueCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 15, 2024 • 37min
Designing for Impact: Insights from Adam Cochrane on Innovation and Community
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, I chat with Adam Cochrane, the Senior Strategic Designer at Lufthansa Innovation Hub and the Conference Director for the Service Design Global Conference. Adam shares insights into his role at Lufthansa, where he drives innovation through strategic intelligence, research, and venture support. As the conference director, he ensures the event's content and experience align with the theme of designing for impact.Adam clarifies that the Service Design Network is a non-profit, and these conferences aren’t about making money. He invites everyone to join the fun and professional service design community at the conference, whether in person or remotely. We also discuss the challenges of ageism in design and the importance of community building for professional growth.With the upcoming conference in Helsinki, Adam highlights Finland’s rich design culture and promises diverse speakers, workshops, and networking opportunities, all focused on the value and impact of service design.linkedin.com/in/adambcochraneCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 8, 2024 • 54min
Designing for Longevity with Sheng-Hung Lee: Embracing AI, Empathy, and Growth
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to another episode of the Human Centered Design Network Podcast. We meet Sheng-Hung Lee and discuss key issues in the design industry, including the importance of empathy, AI's impact on design processes, and the challenges of ageism. We advocate for valuing older designers' wisdom and promoting continuous learning through personal projects, known as the 5% rule. The conversation highlights the need for adaptable, growth-minded design teams and a shift from designing for retirement to designing for longevity. We emphasise design's strategic and philosophical aspects and call for greater societal recognition and investment in design, urging designers to build their personal brand and focus on their impact.linkedin.com/in/shenghungleehttps://www.shenghunglee.com/designforlongevityCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 1, 2024 • 31min
Experimenting with Work: Insights from Miro's Sid van Wijk
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-management In this episode, we interview Sid van Wijk from Miro about the company's Living Lab and their innovative approach to employee experience and workplace design. We highlight the importance of experimentation, the challenges of hybrid work, and the future of both online and in-person collaboration. Sid shares insights into Miro's Living Lab, a dynamic environment where they continuously test and refine office spaces based on feedback from employees and customers. Key themes include the balance between individual work and collaboration, the necessity of workplace flexibility, and strategies for measuring employee experience.linkedin.com/in/sidvanwijkCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jun 24, 2024 • 1h 3min
Redefining Constraints: Jerry Michalski on Trust, Design, and the Future of Knowledge Management
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, we sit down with Jerry Michalski to discuss our shared passion for Human-Centered Design and the crucial role it plays in creating products that truly serve people. Jerry shares insights about his 26-year project, Jerry's Brain, a personal knowledge management system, and the advantages of maintaining such a rich, evolving repository.We delve into the idea of rethinking constraints and consider a future where humans and software are more integrated. Jerry explains the unique, quirky aspects of TheBrain software and the challenges it presents, including integrating AI and inferring context from data. He emphasises the importance of externalising and curating thoughts.Our conversation underscores the significance of trust, assuming good intent, and working openly to build collaboration. Jerry also explores how belief systems affect growth, the extractive economy, the power of storytelling, and navigating a post-truth world. Together, we advocate for a radical approach to design that fosters growth and addresses societal issues.linkedin.com/in/jerrymichalskihttps://www.jerrysbrain.com/welcomeCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jun 14, 2024 • 38min
Democratising Map-Making: A Conversation with Loren Baxter from Felt
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-management. We chatted with Loren Baxter, a product designer at Felt, about their innovative mapping software. Felt aims to make map-making accessible to everyone, moving beyond just GIS experts. Loren shared how Felt simplifies the process of creating maps, making it easy for users to handle geospatial data and collaborate seamlessly.We discussed Felt's impactful role in disaster response and humanitarian efforts, showcasing how accessible mapping can make a real difference. Loren also explained the challenges government organisations face with specialised mapping and how Felt addresses these issues.We delved into the exciting potential of AI in enhancing mapping experiences and the design challenges of creating a product for both novices and experts. Loren highlighted Felt's free option for personal use, emphasising their commitment to accessibility.Overall, Felt is making significant strides in democratising map-making, and it was inspiring to hear about their journey and vision for the future.linkedin.com/in/lorenbaxterCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

22 snips
May 24, 2024 • 51min
Levelling Up Skills: Trauma-Informed Design Research with Jenny Winfield
Jenny Winfield, a user researcher specializing in taboo topics and trauma, discusses the importance of trauma-informed design research and shares practical tips for researchers. She highlights the significance of belongings, setting boundaries, and self-care. Jenny reflects on her experience working in a trauma-informed organization and navigating sensitive conversations in a supportive manner.

May 21, 2024 • 23min
Following the Service Design Journey with Arun Martin
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn today's episode we're joined by Arun Martin, a Service Designer based in Canada who made a transition into service design while working at IBM several years ago. We delve into his journey navigating this transition within IBM and how he managed to expand his knowledge in a field that was entirely new to service design. This experience resonates with many professionals who encounter similar challenges in their careers, and we explore the various obstacles Arun faced along the way.Arun is recognised for his significant contributions to the service design field, regularly sharing insights through articles and LinkedIn posts, which is actually how we connected a number of years ago.He is valuable member of the Circle community on thisishcd.com, where he actively participates in events and stimulates engaging discussions. It's a conversation packed with insights, so let's dive in.Unlock show insight PDF: https://www.thisishcd.com/episode/following-the-service-design-journey-with-arun-martinlinkedin.com/in/arunjmartinCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

May 15, 2024 • 49min
Designing Tomorrow: Genevieve Gaudet for Nava
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to another episode of This is HCD. We're joined by Genevieve Gaudet from Nava. She sheds light on her role as Director of Design, which revolves around enhancing access to essential government services for the people of America. Genevieve contrasts the allure of big tech in Silicon Valley, with its potential for higher earnings and work on innovative products, against the meaningful work undertaken daily at Nava in Los Angeles. She delves into the significance of their efforts, emphasising the impactful difference they make in people's lives through their dedication to public service. Sit back, relax and enjoy this episode.linkedin.com/in/genevievegaudetCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

May 10, 2024 • 47min
"Creative Journeys: From Design to Storytelling with Jessica Hische"
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWe’re thrilled to welcome the incredibly talented Jessica Hische to the Human Centered Design Podcast. Jessica, a renowned lettering artist and author, based in San Francisco, shares her journey from studying graphic design to becoming an illustrator and author of children's books. Known for her exquisite typography and eloquent visual storytelling, Jessica's work is nothing short of breathtaking.As we delve into her creative process, Jessica shares insights into the tensions and harmonies within her work, balancing the roles of writer and illustrator with grace and skill. We explore her recent ventures into children's literature with books like "My First Book of Fancy Letters", "Tomorrow I'll Be Brave" and "Tomorrow I’ll Be Kind," gaining valuable perspective on her artistic journey.Don't miss this opportunity to dive into the mind of a true design luminary and gain inspiration from her remarkable portfolio. Be sure to check out the show notes and description for a link to Jessica's captivating work — it's truly worth exploring!https://jessicahische.is/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


