

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Jan 29, 2025 • 43min
Designing for Equity: Reimagining Food Systems with Lucy Flores
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode of This is HCD, Gerry Scullion sits down with Lucy Flores, a seasoned design strategist with a passion for advancing equity in the food system. Together, they explore the complex web of how we grow, distribute, and experience food, diving into the inequities present at every level—from production to consumption. Lucy shares her journey into design and food justice, her innovative approaches to co-designing equitable solutions, and inspiring examples of local and regional food systems driving positive change. This conversation sheds light on the power of design to create meaningful social impact, all with a good dose of humour along the way. Join us as we rethink food systems through a human-centered lens!https://www.linkedin.com/in/lucyrossflores/Creators & Guests
Gerry Scullion - Host
Serdar Mele - Editor
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Dec 9, 2024 • 60min
Designing for Trust in Public Health with Victor Udoewa
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this conversation, Victor Udoewa shares his journey as a service designer at the CDC, discussing the importance of human-centered design in public health, the challenges of data interoperability, and the need to build trust within communities. He emphasizes the significance of equity in health initiatives and reflects on the historical context that affects trust in public health systems. Victor also explores the role of visualization in making data accessible and actionable, and he shares insights from his personal journey into service design. In this conversation, Victor Udoewa discusses his unique cultural identity as a Nigerian American and how it shapes his perspective as a changemaker. He explores the concept of third culture kids and the advantages of having a multicultural background. The discussion transitions into participatory design, emphasizing the importance of trust and community engagement in design processes. Victor shares insights from his experiences in various projects, highlighting the significance of relationship building and asset-based methodologies in fostering trust and collaboration within communities.https://www.linkedin.com/in/udoewa/Creators & Guests
Gerry Scullion - Host
Serdar Mele - Editor
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Dec 3, 2024 • 53min
Designing Resilience in Humanitarian Aid with Jocelyn Wyatt
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, Gerry Scullion speaks with Jocelyn Wyatt, CEO of Alight and former CEO of IDEO.org, about designing resilience in humanitarian aid. They explore Jocelyn’s journey, insights into navigating complex political landscapes, and how co-creation and innovation are transforming the humanitarian sector. From tackling climate displacement to supporting communities in crisis, this episode delves into how design can empower displaced populations and redefine humanitarian impact.Podcast Linkshttps://www.linkedin.com/in/jocelynwyatt/Creators & Guests
Gerry Scullion - Host
Serdar Mele - Editor
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Nov 26, 2024 • 42min
Designing Workplaces & Companies with Alicia Grimes
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementGerry Scullion speaks with Alicia Grimes, co-founder of The Future Kind, a UK-based culture consultancy that focuses on designing “company operating systems” to align strategy and culture. The discussion explores how organizations can create better experiences for their people, fostering collaboration, alignment, and innovation to ultimately deliver exceptional products and services.Podcast Linkshttps://www.linkedin.com/in/aliciagrimes/Creators & Guests
Gerry Scullion - Host
Serdar Mele - Editor
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 30, 2024 • 44min
From Music to Medicine: Avril Copeland's Journey of Passion and Innovation
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this insightful episode, Avril Copeland discusses her unique career path, moving from Dublin to Nashville and transitioning from the music industry to the fields of physiotherapy and health technology. She shares her experiences as an entrepreneur, founding TickerFit with Co-Founder Greg Balmer, and HACA Health, and highlights the importance of resilience and human-centered design in creating innovative healthcare solutions. Avril emphasises the need for passion in her work, focusing particularly on improving chronic condition management through technology-driven approaches. This conversation offers valuable lessons on adaptability and the future of healthcare innovation.linkedin.com/in/avrilcopelandCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 23, 2024 • 52min
Turning Conflict into Opportunity: Emma Lynch
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, Emma Lynch shares her journey from academia to the pharmaceutical industry, highlighting the importance of effective communication and personal growth. She discusses the challenges women often face in professional settings, particularly around self-promotion and handling conflict. Emma emphasises the value of understanding internal communication and fostering collaboration within teams. She also reflects on her parenting approach, focusing on instilling strong values and encouraging open dialogue with her children. Additionally, Emma talks about her entrepreneurial journey, addressing the issue of critical medicine shortages and her commitment to making a positive impact in healthcare.https://linkedin.com/in/emmalyncheqvCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 17, 2024 • 1h 6min
Empathy-Driven Service Design: Building Collaboration and Leading Change with Kate Tarling
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to another episode of This is HCD. In this episode, Kate Tarling discusses her experiences in service design, focusing on the importance of user research, empathy, and fostering collaboration within organisations. She explores the evolution of service design in the UK, particularly in government services, and offers practical advice for driving organisational change. Kate emphasises the role of leadership in promoting a human-centered approach and cautions against focusing solely on cost-cutting. She highlights the importance of metrics for measuring success and the value of community building to enhance teamwork and innovation.Creators & Guests
Gerry Scullion - Host
Serdar Mele - Editor
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 20, 2024 • 34min
Charles Street on Digital Transformation, Adventure, and Empowering Communities
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, I reconnect with Charles to reflect on our past experiences working together and the lessons we've learned from challenging situations. It’s fascinating to hear how Charles has evolved, now leading digital transformation at a bank in Australia. He shares his inspiring journey, launching a project called Inkwazi, which combines adventure with a mission to make a difference in South Africa. Listening to him navigate the complexities of registering Inkwazi, his organisation, as a business instead of a charity, and how they partnered with a registered charity to meet their goals, was enlightening. What stood out to me the most was hearing about the life-changing impact of providing bicycles to children in remote South African communities. It's incredible to see how this initiative has boosted education and empowered these kids, with Charles detailing how he closes the loop with donors by sharing the tangible results of their support.It’s a powerful conversation about leadership, transformation, and creating meaningful change.linkedin.com/in/streetcharleshttps://www.inkwaziadventures.com.au/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 6, 2024 • 52min
Embracing the Flux Mindset: Navigating Change with April Rinne
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to This is HCD. In this enlightening episode, we sit down with futurist and advisor April Rinne to unpack the transformative concept of the "flux mindset." April shares compelling insights into how embracing this mindset equips us to thrive amid constant change and uncertainty. Our conversation delves deep into the significance of authenticity, where April encourages sharing our most challenging stories to build genuine connections and harness the strength found in vulnerability.We also explore the evolving landscape of governance, discussing the need for more adaptable systems and a reimagining of traditional notions like borders and identity. Trust emerges as a central theme, with April highlighting its multifaceted role in personal and societal resilience. Throughout our discussion, she offers practical daily practices to cultivate the eight "flux superpowers," providing listeners with actionable strategies to better navigate life's unpredictability.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Aug 16, 2024 • 1h 19min
Neil Theise: Resilience, Recovery, and the Interconnectedness of Reality
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to another episode of This is HCD. We welcome back Neil Theise, a guest we know and love to have on the show.In this episode, Neil shares his personal journey of overcoming significant health challenges. He reflects on his recovery process, expressing gratitude for being pain-free and mobile again. The conversation explores the mind-body connection, the importance of light and windows in workplaces, and Neil's views on resilience and adaptation, drawing parallels between cellular processes and societal dynamics. He challenges the machine metaphor for the human body and discusses the interconnectedness of reality.Neil also touches on themes of consciousness and mental health, sharing his experiences with resilience and depression, and how physical therapy and exercise played a role in his recovery. Additionally, he reflects on his father's experience during the Kindertransport and its influence on his understanding of resilience. Looking ahead, Neil plans to write books on consciousness, death, and lessons from the AIDS crisis.As always, it has been our pleasure to have Neil join us and no doubt, we will hear from him again someday soon. Enjoy!linkedin.com/in/neil-theise-63087330NeilTheiseOfficial.comCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


