

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Aug 3, 2021 • 31min
Tomer Sharon 'In pursuit of Happiness (and other Metrics)'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes , providing training for people within the Design and change-making space. Today on the show we have the wonderful Tomer Sharon, author and creator of some fantastic books and frameworks that I was excited to connect with recently. Tomer is Co Founder and Chief Experience Officer for Any-Where an exciting start-up that is focussed on the future of remote working. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 21, 2021 • 38min
Marc Stickdorn 'Journey Map Ops Q&A'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, you’ll hear from Ann Padley, Head of Faculty at This is Doing, and Marc Stickdorn, author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing.We chat about the Journey Map Operations session Marc ran at the June Doing Design Festival and answer some of the top questions from session participants. Marc shares more about how organizations can use journey maps as a dashboard for customer and employee experience and how to get an overview of projects across distributed teams by collecting and building maps into an information system.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 7, 2021 • 45min
Georgie Smallwood 'Pioneer products- it’s all about the journey'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I speak with Georgie Smallwood, CPO at Tier Mobility in Germany (moped, scooters). We chat about the mission and purpose behind Tier and how it works with local councils to offer e-mobility to citizens across Europe. We chat about the service model that sits behind the business, and go deep into details of battery disposal, sustainability, energy usage etc.There’s a big announcement towards the end of the episode, something Georgie and myself are really excited to announce together! So be sure to stick around till the end of the episodeLets jump in..Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jun 25, 2021 • 40min
Virginie Guerin 'Digital hygiene: a recipe for cleaning up your digital life'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHear about the many digital sustainability initiatives that are happening in France from Virginie Guerin, an urban planner, who is co-founder of World CleanUp Day France.Learn about the recipe they used to get organizations and citizens involved in highly successful digital cleanup initiatives. Virginie on LinkedIn: https://www.linkedin.com/in/virginie-guerin-consultante-transition-ecologique-ville-durable/?originalSubdomain=frWorld Wide Waste - https://gerrymcgovern.com/books/world-wide-waste/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jun 16, 2021 • 51min
Noel Hatch 'Local government and enabling neighbourhoods'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to another episode of Moments of Change. I am your host, Melanie Rayment and in this episode I speak with Noel Hatch, an incredible change maker from Camden Council in UK. We speak about his work as Head of Strategy at Camden Council and enabling neighbourhoods to exist and thrive.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jun 15, 2021 • 36min
Dorota Gazy & Dr Qin Han 'Doing Remote Research'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, you’ll hear from myself, Gerry Scullion and Dr Qin Han and Dorota Gazy of STBY - two world class design researchers who live and breathe design research every single day. They are running a session at the Doing Design Festival on June 18 2021 and also a 'Doing Remote Research' short course on June 23 (a link in the shownotes)In this episode we chat about the shift during the pandemic to full remote research, what this meant, how they adapted their craft and what this means for design researchers moving forward. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jun 2, 2021 • 1h 4min
Rachael Dietkus 'Exploring what it means to be trauma-informed in design'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementBefore we jump into this episode, I wanted to alert listeners that this episode may contain content that is triggering to some people. In it we discuss sexual abuse and working with Design alongside issues of trauma.Today on the show we have Rachael Dietkus a phenomenal person and advocate for trauma led approaches in design.First and foremost, Rachael is a social worker, based 2-hours south of Chicago in Urbana Champaign in Illinois. We speak in depth about trauma as a societal problem, that is owned by all. We go into the details around working in this space and the affects it can have on change-makers, and how we, as designer and change makers are very much exposed to this reality. How might we protect Designers from likely vicarious traumas in this space? How can we prepare the next wave of change-makers to be ready? We speak about what Designers need to be aware of when approaching some of the most sensitive subjects known, such as child sexual abuse, domestic violence etc.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

May 31, 2021 • 39min
Kelly Ann McKercher 'Designing with, Designing for and Designing at'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I speak with the brilliant, the lovely, Kelly Ann McKercher - author of Beyond Sticky Notes and a wonderful designer to boot. We speak about DESIGN AT people - and go deeper into determining what this means for organisations. We speak about ways for teams and designers to help self-identify between DESIGNING AT and DESIGNING FOR people. We look at what this means whilst balancing DESIGN WITH and if this is the goal that we should be aiming for.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

May 21, 2021 • 35min
Christof Zürn 'The Power of Music Thinking'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWe chat the interrelationship between Design and Music and what Design can learn from thinking like a musician. As an 'ex' musician and songwriter myself, I see the world of Design very much within the same family as music.We drill a little deeper into Christofs Music Thinking framework and learn more about the value it can bring to teams and organisations.Lets get into it.https://www.creative-companion.comhttps://nl.linkedin.com/in/creativecompanionCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

May 20, 2021 • 50min
Tom Greenwood 'Is digital the great accelerator of the climate crisis?'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementThe Website Carbon Calculator is a real go to tool for me when I want to find out how much CO2 a particular web page is creating. This, and many other great initiatives, comes from Wholegrain Digital, a company founded by Vineeta and Tom Greenwood in 2007. Tom has recently published an excellent book, Sustainable Web Design, from A Book Apart. I wanted to know how Vineeta and Tom got started so early in Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


