Strategy Hour | Online Marketing for Business Growth

Today on the show we are back for another monthly review session! This is something that we do on the regular here at TCC so today we thought we’d share it will all of you. We break down all the stats, all the data, everything the did, crunch the numbers and check in on our goals every 30 days. So this is us doing it for October, 2017. As you all know by now, we love sharing the behind-the-scenes with ya’ll and giving you the step-by-step break down of what we have been up to in our business, what worked, and what didn’t.We start by going over all of our goals, reviewing what went down and how we could have done things differently. Next, we go over what we actually accomplished and what the outcomes were. We also check in on all of our stats, including social media audiences, website pages views, and all of our other end of month audience numbers. As part of our breakdown, we also do an in-depth quarterly check-in from September and set new goals for November. We end it all off with new goals of our end of month audience numbers as well as setting an affirmation for the month of November. So if you want a little behind-the-scenes look at how we get it done, listen in and get writing!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have one of our dreamy students on the show today, Kendalyn Banks. She is a wanna-be mermaid, Lightworker, and Soul Proprietor of Sage & Sea Apothecary. She is multi-passionate and believes in taking the holistic approach to self-care, and she’s got some amazing natural products in her shop. She is also a pretty smart entrepreneur! We had her on the show to walk you through exactly what she went through, from starting her Etsy shop to growing her product-based business.Kendalyn also shares her experience with Strategy Academy and what she was able to implement from the program and how she really started to see growth, both personally and inside her business. We are diving into nurturing versus growth, we are talking about pivoting, being a self-help junkie, and what it’s like to being a multi-passionate. At the end we also go into the topic of meditation! This episode is a really amazing look at the behind-the-scenes of what a student inside Strategy Academy goes through. So if this is something you have been considering, you should definitely have a listen!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we will be answering our most frequently asked question: How did you get from point A to point B? We will be sharing what to do, when to do it and how to do it, in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and the order we did them in are the same.Inside this episode we give you a business roadmap and the eight main steps we took to reaching our goal. The order of these steps are key and that is exactly why we will be sharing them with you, in detail! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and ya’ll need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.Kaye brings to the conversation a different way of looking at your brand, your messaging, and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is like the easiest and best thing to do, right? Of course we also talk about her quiz, and the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the shown we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently; instead of waiting until launch time to actually talk about it, we let ya’ll know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the ‘ick’ out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening real soon and we wanted to come on the show to let you all know when it’s coming back so that you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about price! We are also going to be talking about how you can get your butt inside, and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we welcome Amber Budd. Amber is a self-described Skincare Nerd and the Founder and Creator of her own skincare line, Amber Budd Skincare. Starting out with just a $500 loan, Amber left her job at one of the best spa’s in the country and founded her own. She has since managed to scale her clients from only ten to hundreds, by taking her business one small step at a time. In Amber’s industry, the client return rate is 20%, but Amber on the other hand, knocks that figure out the park, seeing an 80% return rate with her clients! This is because of Amber’s customer care philosophy, which is taking the time to nurture every client relationship.On the podcast today, we find out how Amber found a manufacturer, got her products approved by the FDA and grew her skincare line from just an idea. We will also find out how she bootstrapped a brick and mortar business, and the strategies she has recently implemented to grow her business even further! Amber reiterates the importance of taking one small step of a time and the value of consistent, steady growth in your business and client relationships. So get your notebooks out, put your feet up, and let’s get ready to hear some strategy!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Kris Wittenberg of Be Good to People. We fell in with her brand and the impact it was making on people around the world. The idea for Be Good to People was inspired by a rude experience that Wittenberg had back in the spring of 2008 while running errands at lunch. Kris has long forgotten the exact bad experience but the idea that people need to be better to one another has stuck with her ever since. We have loved hearing her message and getting to the root of how she got started.Inside this episode you are going to hear a pretty crazy story, all about how a failed business helped Kris instead follow her passions and her dreams and then how she landed in front of Oprah and Gayle, like actually hugging and seeing Gayle in-person. The impacts of that exposure on her business, on her confidence and on everything Be Good to People stood for. There are a lot of lessons learned here from an entrepreneur who has been in business for a while, so we hope you take away some good nuggets today!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The #5DaysToLaunch Challenge is back and we are beyond pumped! If you’re not sure what The #5DaysToLaunch Challenge is, this is a free challenge we designed to help you go from figuring out what your product should be, to selling it by the end of the week. You might be thinking, “What!? That’s impossible!” But the truth is, it’s absolutely not. We have had hundreds of students accomplish this, and much more, in this five-day challenge and the reason we created this course is because so many of you are just sitting on your laurels.“It’s not good enough. It’s not ready. This thing is not perfect.” Sound familiar? Well, we are tired of it because we believe in you guys more than you believe in yourselves. We know that you have some brilliant ideas and that your audience deserves to see your good stuff! So, The #5DaysToLaunch Challenge is a way for us to get your booty into gear push you, ever so kindly, every step of the way. If you’ve been on the fence about launching a product or just putting yourself out there, now is the time to do it, and we’re going to show you how.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we have Carrie McQuid. If we could describe her in any way, Carrie is truly a kindness spreader. She loves pink, Taylor Swift, confetti, having fun, and she travels the world to speak to companies and colleges about the power of kindness and generosity. She is head over heals in love with mason jars, sweet tea, and rocking chairs on a front porch. A classic Southern belle at heart. Picture fresh flowers, polka dots and stripes, a day filled with love and laughter, and spreading joy to others around — that’s Carrie!In this episode, Carrie comes with some pretty fantastic ideas for business owners, entrepreneurs, and just human beings in general, on how we can be nicer people, helping fellow strangers (even in the Target parking lot). She also shares her story of viral kindness success. You might have heard of her on the little Southwest Airlines birthday party that she threw? This is a really upbeat episode and if you have ever wanted to start implementing small acts of kindness in your every day or in your business, Carrie comes full with ideas for you to take away and start implementing right now. So let’s jump in, and spread some kindness around like confetti!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices