Strategy Hour | Online Marketing for Business Growth

Today on the show, we’ll be telling you a story about a $15k mistake we just made. We are finally at a place where we are no longer blaming others for this mistake and we are able to reflect on it and share it with you. So, we are going to talk to you about a concept we had hoped to implement in our business, the mistake we made, the giant role we played in allowing the bad crap to continue happening – and most importantly, how you guys can avoid making the same mistake in your own business!Our desperation to create a successful funnel in our business last year led us to hire an outside marketing team. After numerous red flags and no deliverables, we eventually had to cut ties with the team and call it a day. But it was already too late and we were already at a $15k loss! In this episode, we explain how we got ourselves into this situation in the first place, exactly what the red flags were, what we should have done differently and how we are going to bounce back from this ever so slight hiccup. In addition, we walk you through the nitty-gritty’s of contract negotiation, KPI’s and managing the social dynamics of a new team. We hope that you will learn some lessons from our own sad story and takes this as a friendly reminder to always be the BOSS!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we welcome Autumn Witt Boyd. Autumn is an experienced lawyer who helps ambitious and creative business owners, such as yourself, reach your big scary goals. She has the law office of Autumn Witt Boyd where she guides online and e-commerce businesses as they grow. She has special expertise in copyright and trademark issues and her firm offers full legal support to creative businesses. Autumn is also the host of The Legal Road Map podcast which teaches business owners to protect their rights and stay out of legal hot water!A lot of entrepreneurs and business owners tend to shy away from legal conversations, particularly when it comes to copyrights, as these situations can get complicated, awkward and are often just downright confusing! But they shouldn’t have to be and this is why we’ve brought Autumn on to simplify our lives and ensure that we’re all on the right track and protecting our booty’s! In this episode, you’ll hear more about the biggest legal mistakes that creative and online business owners are making and get some special insights related to copyright, trademarks and dealing with copycats. To top it all off, you’ll get to hear Emylee go off on a tangent about people stealing our sh*t!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have both been on a very personal journey to try and figure our sh*t out and a lot of it has had to do with figuring out what our role is within our own company. So, what does a CEO look like and what is a CEO actually supposed to be doing? This is the golden question that we’ll be tackling in today’s episode. The role of CEO looks so different in every company. It is a role that can be completely unique and takes a while to find your groove. So no matter where you are in your own business, it will be helpful for you to hear us working through our own thoughts, your role as CEO, what you take on and what you don’t, is a personal decision at the end of the day and takes time and a lot of trial and error to figure out. Trust us, we know!In this episode, we discuss how our role as CEO’s have evolved as we’ve slowly started outsourcing more, dropping certain tasks and hiring more. We also take a look at what other women have said about CEO’s, what their roles should be and how they can be so different. We don’t have it all figured out just yet, but as we said, this is a process and we’re getting there! So no matter where you are at in your own business, come with us on this journey as we discuss where we’ve been, where we are, and where we want to be as CEO’s of our own company.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we welcome Monica Woodhams. Monica is a Success Coach & Lifestyle Expert with over half a decade of experience in the blogging industry. She assists influencers and creative entrepreneurs in conquering the work-life balance needed for success and is also the host of the Influencer Lifestyle Podcast. Today we speak with Monica about health and success and how the two go hand in hand. As business owners, and especially as women business owners, we have a tendency to want to accomplish great things. Taking care of yourself, mentally and physically, is not something that you can just check off your list and it’s done. It is an ongoing practice and because of this, we tend not to prioritize it because the benefits are not immediate. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show we are doing things a little bit differently, and taking you through a process that we at The Strategy Hour Podcast believe can make a world of difference in your life! This episode will be all about inventing a new possibility in your life, and you’ll see just what a shift this can make. Abagail tried out this exercise recently and found it super helpful and enlightening and so could not resist sharing it with our listeners. Full disclaimer though, it might be a bit of bumpy ride because let’s face it, most things that help you grow are not pain free. But we promise you’ll thank us in the end!Emylee will be going through the guided exercise for the first time during the episode and you can join in with her and we can all get down to the nitty gritty together! A lot of the time we deal with the positive and negative aspects of lives in repeated patterns of behavior that do not allow for very much progress. The process we will detailing is simple and straight forward, yet it really provides a lot of insight and hope into how small adjustments can change our lives in big ways. So if you’re game, grab a piece of you favorite notepad and buckle in, we’re going deep!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Sarah Peck, who is a writer, startup advisor, and yoga teacher based out of New York City. She is the Founder and Executive Director of Startup Pregnant and media company documenting the stories of women’s leadership across work and family. Inside today’s episode, we are talking all about planning ahead for this year, how to eliminate 50% of your workload, and we’re going through the process of the system she used to really figure out how much time she realistically had so she could plan accordingly.If you’re a momma, or you’re busy, or you’re a human, then you just need to pay attention because we will take you step-by-step through an exercise to reduce your to-do list in a cray way so that you can have a happier and more fulfilled life. Sarah is an incredible human being with a lovely soft radio voice that we often try to mimic, so we really think you are going to enjoy this episode just because of the sound of her voice alone. Don’t miss out!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we speak about the stage where most people give up and why you are not going to be one of those people. So let’s recap – by now, you have created a product from something you are already amazing at doing. You’ve got it out the door and up quickly, you’ve validated your dreamies, you’ve packaged it, you’ve priced it, you’ve created a plan to market it and you’ve created a website landing page so that someone can pay you. Now is the time to implement so that you can get sales in the door and make a plan for re-launching. Where people fall now, is when their plan fizzles and they lose motivation after all their hard work and vulnerability.Sounding like you? Well, guess what? This is NOT the time to scrap everything and start over! You are so close to seeing success and in this episode, we’re going to help you get through this last leg of the journey and recognize your worth. You could easily quit now but you’ve just got to push through, so we are going to help you get over your fear of re-launching by giving you actionable steps that you can implement. A lot of that comes back to your personal attitude about your own product or service and today, we’re here tell you why you have to believe in your product and yourself, just like we do.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Abbi Perets. Abbi is passionate about showing moms how to have it all and create a business from home. She is the founder of successfulfreelancemom.com, where she teaches mothers how to break into freelance writing and create high paying jobs for themselves where they can continue to work from home with their kids. Abbi has a cutthroat approach to procrastination and today we discuss this dreaded demon we all face.In this episode, Abbi touches on the all the things that you are dangerously procrastinating on – the things that are wasting your time and energy and the things you should rather be working on in order to see profit faster, clients faster, and to create that business – even when you might have a slew of kids at home, mental illness or family issues.Whatever excuse you choose to make, the chances are you’ve made it over and over again… and so have so many other mom’s in your position. We want to help you get out that rut and just do it! Abbi has a bunch of crazy issues that she’s been put through with her family and she touches on these to show you that it can be done, it will be done and that you are the one to do it, today!If you are looking for a new mind shift toward tackling your tasks, this is the episode for you. We are all super passionate about this topic, so don’t be scared, this episode is really fun. Take a listen. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

For today’s episode, maybe have a glass of wine when while you’re listening to it. Kick back in your PJ’s, just chill, and be with us for a second. We are getting super real today. Not that we are any less real any other day, but we are taking it way back today.We hear so often that lives on Instagram look fancier than they are, and that Facebook portrays a certain façade. However, we are also really are in tune with being authentic for you guys and portraying our real selves as much as we can. We show our real selves as we are now and I think sometimes we forget where people have come from and what they have gone through in order to get to be where they are today. So that is exactly what we are doing today.We are going to share all the way back to when we were little wee babies and perhaps you can relate to some of the things that we bring up. Hopefully, you can begin to understand that it’s not just sparkles, unicorns, and Starbucks over here all the time. So grab some tissues, maybe some wine, and just hang out with us. Let’s get to know each other a bit.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we are bringing back Cyndie Spiegel. Cyndie is a Brooklyn-based consultant, coach and TedX speaker. She is the founder of The Community of Us – an inclusive strategic community for women change makers, founders, creative business owners, and solopreneurs. Today, we are talking about creating real relationships and what it means to have friendships and empower other women. In the creative community, particularly the entrepreneurial women’s space today, there has been a shift in the way we support one another. That all love, all positivity, all empowering, 2018 feminism, all sisters high-fiving sisters! When in reality, it’s all a little phony.Despite what we promote online, there is often still shameful feelings of jealousy, envy, and resentment that are difficult to talk about. These feelings often get in the way of us helping others, which is really not what we want as good human beings! So, how do we release our shame, embrace this community mindset and truly empower other women? Cyndie gives us four really tangible steps to analyze how we are treating other women, be it in our industry or in our friendships, in order to help us forgive ourselves and quit the Tall Poppy Syndrome! Take a listen to find out what that is. It’s real!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices