Strategy Hour | Online Marketing for Business Growth

Before we dive into anything, can we just have a moment of silence for the phenomenal fact that this is episode 200! And guess what? We’re not going anywhere – hopefully we will be around for another 200 episodes. If you’re listening to this right now, we’re sending you a big fat thank you. Your time, energy and ears really mean a lot to us. Now that we’re done jumping up and down in celebration of this 200-episode milestone, let’s move onto the topic of today’s episode…Spoiler alert, there’s something new in TCC land, it’s called the Goal Crusher Club, it’s available right now and it’s fricken’ incredible! We know that you’ve got more biz ideas than you know what to do with and what you need is someone to help you organize the chaos and hold you accountable. That’s what we’re best at, babe and that’s what The Goal Crusher Club is all about – accountability.We created The Goal Crusher Club to help you go from that frazzled hot mess to a master-of-systems goal crusher. This is going to be a super unique way to interact with us, other creatives and allow you to get elbow-deep into the mechanics of your own business. In this episode, we are going to walk you through why we created The Goal Crusher Club, how it will help you, how it is organized, what you can expect, the insane benefits and why it is the most unique course on the block! This club provides the perfect opportunity for people who are wanting to get more stuff done, get some hardcore focus, get some support and in-depth feedback and finally start reaching their goals. And did we mention it’s just $29 a month?Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we welcome the email list queen, Steph Crowder. Steph is an educator and coach at Courage & Clarity, one of our Mastermind members and the “Den Mamma” at Fizzle.co. She is a delight to have on the show and we’re excited to dive into her secret sauce! The email list is where it’s at, right? Everyone has heard about the email list buzz, but the truth is, that that email list is keeping a lot of you up at night! This episode is helpful for those who are terrified of opt-ins, emails and have no clue what to do with those subscribers afterwards! Steph has been on a recent journey of quadrupling her email list in just 30 days. But what is brilliant about Steph is that she then successfully went on to sell programs to those already warmed up dreamy dreamers.Steph has so many action steps for those who are feeling overwhelmed by their email list, are not sure what to focus on and don’t know how they should grow. For those of you just starting to get your business off the ground – Steph feels ya and gives some great tips on what to do, as well as what not to do in those early stages. She also gives us a great model for setting up your work week in just 15 minutes every Sunday afternoon while you sip a cuppa tea. So take notes because by the end of this episode you will have all the tools and all the inspiration needed to get to work on this right away!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show, we are bringing you a two-in-one monthly review session. We know we are always telling you to check your data, but the truth is, we forgot. January slipped away and then February slipped away and before we knew it we had the monthly reviews way off of our minds! Even we make mistakes and the upside of that, is that you guys get to learn from them! Yay! So, even if it is March and you also haven’t done last month’s report yet, that’s okay, you can give yourself some grace and do yours with us here today.In this episode, we are diving straight in to our monthly business review sheets which you can find within the Follow Through Method. We’ll be going through our goals and whether we accomplished them or not, as well as our numbers for our various social media pages, our email list and our website. We’ll also be taking a look at increases and decreases in sales and talking about the importance of allowing your goals to pivot and be tweaked. So, grab a pen and paper, dig out the calculator and let’s start collecting some data.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we welcome our good friend, Jordan Ellis of Jordandené. She is an amazing woman who has a geeky lifestyle brand based in Brooklyn. She sells things that are juts subtly nerdy, from T’s, to tanks, to mugs, to phone cases and more. Jordan also recently started the Satorial Geek, a quarterly magazine and now a podcast all about girl power and promoting that nerd culture. Jordan is so amazing that it’s no wonder that this is our third time having her on the show!We’ll give you an overview of the other episodes Jordan has done with us, in order to give you a bird’s eye view of her business and some of the strategic moves she’s made. In this episode, however, we discuss adding extra aspects to a physical product-based business as a way to contribute to bigger goals that might not be present today. We also discuss the challenges around diversity, representation, and inclusivity in the online space and look to Jordan as a business owner who is really leading the way. We also get her insights on how to stand out in a super tiny product-based niche. There is so much to be learned from Jordan and we hope you enjoy her company as much as we do!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

For those of you who don’t already know Emylee – welcome to her anxious life. She is the type of person who can tell you where every exit in a building is, or how to stop drop and roll in case of a fire, and where to hide just in case a tornado suddenly appears on route to the mall. In business, Emylee is the kind of person that likes to go through every single worst case scenario. She always has a backup plan… and a backup plan for the backup plan. Emylee is the queen of doing this and it turns out that this can be a super helpful attribute to have in a business partnership.This episode is about planning for the things that you can never plan for. It’s about answering those difficult “What if” questions. It’s about securing your business for the future and the reassurance that this brings to your life. For those of you who are single business owners, we’re not sure you’ve thought of planning for worst-case scenarios and exactly how to do that. So in today’s episode, we’re going to be sharing our experiences and the reasons we have made planning for worst-case scenarios an integral part of our overall business strategy. We discuss the various insurance options you have, the various questions you need to ask yourself and how you can effectively plan for the worst, in the best kind of way. Take a listen!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we welcome Kelly Roach. Kelly is a national bestselling author, the host of the podcast Unstoppable Success Radio and the CEO of her own coaching company, Kelly Roach Coaching. Kelly has NFL cheerleading experience, Fortune 500 executive status and today is “bringing it” with strategy, mindset, wellness and everything in between that will help you build the legacy you want to leave behind. In this episode, we talk about how to create a legacy, what a legacy looks like for you and the impact that tiny every-day decisions have on the future of your business. Our episodes usually center around getting a business off the ground, but the question we’re asking today is, what do you do after?Often when we think of legacy, we think of something grand, something awe-inspiring, something world-renowned but the truth is that no matter how small your business is, you can leave a legacy too and according to Kelly, this is the calling and responsibility of all entrepreneurs. Kelly really unpacks what leaving a legacy means to you, and for creative entrepreneurs especially, this is super helpful to hear. Kelly gives us some great ideas on how we can create a more sellable business and stresses the importance of wellness and self-care in legacy building. If you are wanting to make an impact in the world with your business after you sell it, move on, or retire, then this is definitely an episode for the you of today and for the you of tomorrow!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

“I don’t have enough time”, “I don’t know the right people”, “I don’t have enough money.” There are a lot of excuses we make for not being or most successful selves. We’ve all used them at least once, or have heard other people use them, over and over again! But how true are they really? This is a conversation we have recently been having and we wanted to bring you in on it. In this episode, we are talking about the excuses we make for not achieving success in our business and the things we like to tell ourselves about how others achieved their success.We start off by looking at the geographical location and how the attitudes toward money and status can influence the way we start to define and articulate our own success. We also discuss the “overnight success” myth and why time is one of the most misunderstood aspect of success. We also want to take this opportunity to remind you that you don’t need to know all the hot shots, or even know much at all for that matter, to be successful. The most successful people are great learners who focused, made the time, didn’t blame their kids and tried! If you are finding yourself constantly making excuses about your business, or the lack thereof, then this is the episode to listen to for a fresh perspective and a kick up the rear!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have our work husband, Parker Stevenson. Parker is our bookkeeper, our CFO, business adviser, our friend, our friend-enemy and everything in between. You have probably heard us mention Parker throughout this podcast series. He is like the Where’s Waldo? Of TCC and an absolute hoot. Today, we are revealing the mystery of Parker Stevenson and are going to be talking all about scaling a service-based business. Instead of teaching you sexy bookkeeping things, Parker is actually going to talk about his own business and give you a peek into some of his own business strategies.Parker went down the same rabbit hole that many entrepreneurs do, where he thought creating a passive online course program was going to be the solution for his business growth and scalability. But you’ll learn in the episode, how they decided it wasn’t going to work for them and why they decided to scale the service side of their business instead. Parker has a wealth of experience and is here to share with you why service-based businesses are severely underrated. If you are a new business owner or in the process of re-thinking your current online business model – this is definitely an episode you won’t want to miss!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we are sharing all the things that we are digging right now. Things that we love, things that bring us happiness, things that make our lives easier, things that are guilty pleasures and everything in between. From handmade clogs from Sweden to crime thrillers, to kombucha and shipping hacks – this is just a fun little break between all the hardcore business bootcamping and emotional trail runs that we have just about almost every other episode!Today we are diving into the most marvelously random list: some are products, some are services, some are just things that we like to do – minus the sponsors or affiliates! These are things we are recommending because we genuinely enjoy them. We are sharing ten things each, so a total of twenty, epic random things we are just digging! We hope you’ll find them interesting or inspiring, entertaining or insightful. We hope that you try some of them and hopefully dig them too. Take a listen and let us know if you do!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we welcome Lauren Taylor. Lauren is the founder of The Letter; an annual mag that inspires women to live their best lives. She is also a content creator, brand ambassador, has partnered with empowering brands like Aerie and Abercrombie and has done amazing things in both her writing, photography and now filming for her YouTube channel. When we think about a social media influencer, we tend to think of someone who has five million followers! But this is not necessarily true and this is one of the reasons we are excited to welcome Lauren back on the show.Lauren was last here over a year ago, way back in episode 23, where we talked about how to collaborate with big brands and being a social media influencer with a small following and why that model works, as proven by Lauren. Today, we catch up with Lauren and dive into some of the results from the strategies she has been implementing into her social media over the last year. We also discuss how to find your purpose and stay true to yourself when big brands come a-knocking and ultimately, how to find joy in what you are doing every single day. We hope you enjoy listening to Lauren as much as we do!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices