

The Art of Selling Online Courses
John Ainsworth
The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
Episodes
Mentioned books

Jun 22, 2022 • 27min
45 The Power Of Storytelling - With Stephen Steers
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, Stephen and I are talking about storytelling and why it is important for course creators.Stephen will reveal more about his ‘’Superpower Storytelling’’ Framework. We will learn about 3 different kinds of audiences: Team, Marketing and prospects and what are 3 questions that you need to think through before you start writing your stories. While we’re on the topic of ‘3’ there are also three kinds of stories people should tell: Mission, Vision, Milestones.And to top it all Stephen will share his secret AREA tool for writing better stories, faster. If you want to hear more about these topics, check out the new episode here.Visit https://www.linkedin.com/in/stephen-steers/ you want to learn more from StephenCheck out https://emailsmart.com/score/ to find out is your email list and asset or liabilityFind out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Jun 16, 2022 • 36min
44 Stay Out Of The Spam Folder - With Adrian Savage
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, your host is our copywriter, Monica Badiu. She and Adrian will talk about all things email marketing, most importantly, how to avoid spam folder. Adrian will also reveal his email SMART acronym and what it stands for. If you want to find out how to improve open rates of your emails and what is the best frequency to send them at then this episode is a must. And if you are in search of tools to help you with your email strategy Adrian will explain Google’s postmaster tool and how to best utilise it. And lastly they’ll cover maybe the most controversial topic in email marketing, getting rid of inactive subscribers and why getting ‘unsubscribed’ is not as bad as you might think.If you want to hear more about these topics, check out the new episode here.Visit https://www.emailsmart.comCheck out https://www.emailsmart.com/score/ to find out is your email list and asset or liabilityFind out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Jun 9, 2022 • 40min
43 Living Happier, Healthier And Wealthier - With Barry Shore
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, we’ve prepared something a bit different. I am talking with ‘’Ambassador of JOY’’ Barry Shore and we will talk about tips and tricks of living happier, healthier and wealthier. We will discuss the importance of delivering value to others with your business. Barry will reveal how to implement JOY in your business and why it is important for it. He will also share his three techniques for dealing with stress in business: breathing, gratitude and appreciating dog poop.And true to ‘’Practice what you preach’’ Barry will tell us how he achieves to never have a bad day.Visit www.barryshore.com/free for FREE Introductory Course: The JOY of LIVING: How to be Happier, Healthier, Wealthier.Find out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Jun 3, 2022 • 31min
42 Selling With Storytelling - With Anfernee Chansamooth
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, Anf and I will talk about the importance of storytelling in sales. We will dive into the decision making process when buying something and discuss why social proof is an important part of that process.We will explain where case studies fit into the funnel and what is the difference between them and testimonials. Lastly Anf will share with us his framework for creating strong case studies so you can get the most out of them!Visit http://simplecreativemarketing.com/ca...Find out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

May 25, 2022 • 38min
41 Why YouTube Is The Best Organic Traffic Source - With Ricky Kesler
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, Ricky and I will look at all the possibilities of online businesses. We will talk about the advantages of online courses over affiliate marketing.If you are new to the world of online business you might be interested to find out why you should choose organic traffic versus ads at the beginning. Ricky will also reflect on why YouTube is the best organic traffic source, how to get your channer started and what size audience do you need to be successful. If you want to hear more about these topics, check out the new episode here.Visit Income SchoolCheck out Income School YouTubeCheck out Channel Makers YouTube for more YouTube strategies, tips and tricks Find out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

May 18, 2022 • 23min
40 Is Your Mindset Holding You Back - With Josip Belina and Monica Badiu
Send us Fan Mail‘’Average person working with us will have increased their revenue by 468% in the first four months’’. Sounds unbelievable, doesn’t it? That is why it is not something that you will hear us use in our marketing, but trust us, it is true. And there is no secret to how we do it. If you have been listening to us for a while you know we said time and time again: upsells, order bumps, email promotions, optimized top of the funnel and lead requisition source. And the most important ingredient: consistency. Join us as Monica and Josip share more of our results and some exciting news about changes in our model! They will also discuss the often overlooked aspect of every success: Mindset. If you want to hear it yourself, how are we so good at what we do, check out the new episode of ‘The Art Of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers’ now.Find out how much revenue your funnel could make you www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

May 4, 2022 • 56min
39 Do's And Don'ts Of Successful Youtube Ads – With Tom Breeze
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, Tom and I are going to look at YouTube as an advertising platform. We will talk about who should and shouldn’t run YouTube ads and what different kinds of YouTube campaigns there are. Tom will walk us through the 5 A’s of a successful YouTube channel and how to grow it fast. And if you are interested in going deeper into the psychology of advertising Tom will also share his insights on why it’s important to ‘sell’ identity with your course. If you want to hear more about these topics, check out the new episode.Visit ViewabilityCheck out BIDURK to find out about YouTube campaigns suitable for youFind out how much revenue your funnel could make you www.datadrivenmarketing.co/calculatorJoin The Advance Online Course Creators Facebook Group

Apr 21, 2022 • 43min
38 What To Keep In Mind When Flipping Online Businesses – With Greg Elfrink
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, Greg and I are talking about what asset flywheel strategy is and how to use it to become financially free.We will also cover the potentials of selling and buying online businesses compared to continuously growing one. Greg will walk us through how the market and evaluations for online businesses have changed over years and what price range to expect if you decide to sell your course. If you want to hear more about these topics, check out the new episodeVisit Empire FlippersCheck out how Much Is Your Online Business Worth https://empireflippers.com/valuation-tool/Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculatorJoin The Advance Online Course Creators Facebook Group

Apr 6, 2022 • 49min
37 How To Stand Out In Google Search Results - With Gert Mellak
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, Gert and I are talking about why SEO should be one of the pillars for driving traffic to your course, how Google chooses top ranking results for every search and what drives customers to click on one link from many of those results. Gert will also reveal what his ‘ERICA’ framework stands for, as he walks you through all the most important steps in achieving the best possible SEO.If you want to hear more about these topics, check out the new episode.Visit SEOLeverage.comhttps://seoleverage.com/Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator

Mar 23, 2022 • 34min
36 Everything you need to know about turning your course into a bestselling book - With Alinka Rutkowska
Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, Alinka and I are talking about the advantages of turning your course into a book. We’ll cover all the most important questions from ’Why?’ and ’How?’, to the best tactics to promote it. We’ll also discuss recommended sizes, word and page counts. There are 3 main ways to publish a book and Alinka will walk you through the pros and cons of all three.But it doesn’t stop there. What to do with the book once it’s out and what is the secret to becoming a bestselling author are questions we’ll answer in this episode as well. In addition, we’ll walk you through Amazon’s, USA Today and Wall Street Journal’s requirements and processes of selecting the bestselling authors. Alinka will also share the process of how they help bring your book to life at Leaders Press.If you want to hear more about these topics, check out the new episode here.Check out this one minute quiz to find out which type of book is best for youVisit Leaders Press™Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator


