The Art of Selling Online Courses

Send us Fan MailIn this episode, we dive, yet again, into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails. Our in-house copywriter, Monica Badiu, shares her insights and expertise on how to write emails that appeal to different types of decision makers in your audience.Monica explains that in order to write promo emails that work for different people, you need to understand two things: customer objections and fears, and the fact that not everyone will remain in the same awareness level as they were when they first subscribed to your list.We discuss how our email promo strategy is different from what most people are doing, and Monica shares her approach to writing emails that appeal to different decision-making styles, such as early-adopters, logical decision makers, emotional-decision makers, and procrastinators.Throughout the episode, we explore the Gain-Logic-Fear and Going-Going strategy that we use in our coaching program, and how it helps to explain what each email in the promo should do.• Check out our blog post• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, we are happy to welcome back Jacques Hopkins! Jacques and I will talk about the power of urgency when it comes to selling online courses. We dive into the difference between urgency and scarcity, and how using these techniques can help boost your sales.Jacques shares his personal experience with urgency in selling his online course business, revealing the first urgency technique he implemented and the impact it had on his sales. We also explore the three main ways that online course creators can incorporate urgency into their business, as well as Jacques' favorite urgency techniques.We will discuss how to effectively combine scarcity and urgency when selling online courses.If you're looking to increase sales and take your online course business to the next level, this episode is a must-listen. Tune in to learn valuable insights and tips on how to use urgency to your advantage and create a sense of urgency that drives sales. Check out Jacques' podcastLearn more from Jacques Find out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group 

Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, we explore the world of selling an online course business. Coran and I discuss the common mistakes people make when thinking about selling their business and when it's too late to start planning your exit strategy. We also dive into how to identify the right buyer for your business and what to do if your business is too personality-driven.Coran explains what EBITA stands for. We also explore the impact of the category you're in on the value of your online course business and how much it can affect the sale price.Finally, we take a look at the external factors that can influence the value of your online business, such as market trends, competition, and more. Click here to learn more from CoranFind out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group 

Send us Fan MailToday we are talking about how we doubled our client’s AOV!Join me and Martina as we talk about what you can do to improve your AOV.Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what AOV means and why is AOV optimization important.Martina will explain to us how she knew what to try and that it would work.We will also talk about split testing too and should you try testing multiple things at the same time and how long does this process last.Tune in to find out more about KPIs and how they can help you scale your business.• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, Keith and I are talking about segmentation and attribution.We start from the very top: Why should course creators care about segmentation and attribution?Keith also points out that all customers aren’t created equal! How can you find your perfect audience with who buys the most, who’s the most engaged, and what makes someone stay on vs someone who quits after a month, are also some of the things we will learn in this episode.We will discuss what’s wrong with Google Analytics and why should people skip the KPIs. How KPIs gloss over improvements in your funnel and why you should focus on Outliers. Give Segmetrics try Find out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group 

Send us Fan MailEx-Israeli Special Forces & Federal Agent Itamar Marani is Mindset Coach and founder of the Arena.In this episode of ‘The Art of Selling Online Courses’, Itamar and I are talking about the mindset and how to know if it's off. We will dive into why you might not be taking action on something that you know works and advising what to do about it.Itamar will also share with us two case studies of course creators who worked with him and then grew their business as a result.  Check out Itamar's micro courseThe ArenaFind out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group 

Send us Fan MailFormer co-founder of the world’s leading membership platform for WordPress, WishList Member, Stu McLaren is now creator of the Membership Experience.In this episode of ‘The Art of Selling Online Courses’, Stu and I are talking about membership vs online courses.Stu will share with us 5 Course & Membership Trends You Can't Ignore and we will discuss why creating tailored content is so important and how to do effective onboardingYou will also learn what Stu thinks about using AI in your business.Check out Stu's free live workshop Grab a free guide How to Launch A Successful And Profitable Membership Site Find out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group 

Send us Fan MailIn this episode of ‘The Art of Selling Online Courses’, I am happy to welcome back Matt McWilliams.Today we are talking about how to take your passions and turn them into profits. We will also discuss leadership and what it takes to be a great leader.Lastly, we will cover attention triggers and how to use them to increase your sales. Click here to get Matt's new bookIf you want to learn more from Matt go hereFind out how much revenue your funnel could make you  Join The Advance Online Course Creators Facebook Group 

Send us Fan MailToday we are talking about something very dear to our hearts - KPIs!Join me and Josip as we talk about them.Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what KPI means and why KPI tracking is important.You will learn how you can use KPI tracking to help you improve sales for your online courses, and what benchmarks to look out for. You might’ve heard us talk about how the average revenue increase for our clients is 486%. Well, not anymore! We’ve got a new number and it’s even more impressive.Tune in to find out more about KPIs and how they can help you scale your business.• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us Fan MailNamed by Entrepreneur as a “Top 5 Women in Business in 2021”, Gemma has been featured in Inc., The Globe & Mail, BuzzFeed, Today.com and more. She teaches entrepreneurs how to create, launch, and scale their own digital courses in hundreds of industries.In this episode of ‘The Art of Selling Online Courses’, Gemma and I are talking about creating and scaling your online course.We will discuss why someone would even want to launch an online course. But if you have already figured out the benefits of it, Gemma will share with us her Bucket System that will help you craft a no-brainer offer. She will also reveal her S.O.L.D Method that makes sure your course will sell. And you might be surprised to hear that on our channel but pre-selling is your way to go!We will also talk about webinars and issues with getting people to do them.Check out Gemma's podcastConnect with Gemma on InstagramAccess Gemma's free trainingFind out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group