The Growth Podcast

Pierre Herubel, a B2B content expert with a massive LinkedIn following, dives into effective content strategies and social selling. He explains why infographics reign supreme in B2B content and shares key elements for developing a robust content strategy. The conversation highlights the importance of personalized outreach, engaging carousel posts, and leveraging lead magnets for SaaS growth. Pierre also emphasizes balancing work-life in Bangkok while managing a diverse creator business, maximizing authentic engagement on LinkedIn.

Sergio Pereira, a Fractional CTO and founder with 15 years of experience, shares insights on product leadership in early-stage startups. He discusses how AI tools empower non-technical founders and the importance of customer observation over surveys. Pereira emphasizes the evolving role of CTOs, navigating remote workforce challenges, and the right timing for hiring product managers. Listeners will learn practical strategies to enhance team collaboration, avoid metric misalignment, and effectively launch products while focusing on genuine value creation.

Chloe Shih, a former product manager at Meta, TikTok, and Discord, became a viral sensation after documenting her layoff. She shares her insightful journey pivoting from product management to full-time content creation, amassing over 750K followers on Instagram. Topics covered include the impact of mass layoffs in the tech industry, the creative culture at TikTok, and how she tackled the challenges of building a personal brand from scratch. Chloe also discusses the balance between her professional and creative pursuits, offering invaluable advice to those navigating similar transitions.

Bilawal Sidhu, a former Senior PM at Google and thought leader in AR/VR, shares his journey from Deloitte to tech giant. He discusses the mixed reception of Apple's Vision Pro and why Meta's Quest outperformed it. Bilawal highlights how generative AI is revolutionizing AR/VR and emphasizes the balancing act of passion and metrics in product management. He reveals insights on earning three promotions in five years, the challenges within Google's culture, and his exciting transition to becoming a creative entrepreneur.

Anuj Rathi, former SVP of Product and Growth at Swiggy, shares insights into the company’s meteoric rise from 30,000 to over a million daily orders. He discusses how Swiggy's product features and innovative strategies transformed it into a leader in quick commerce. Rathi elaborates on the importance of the 4BB framework for product prioritization and the evolving roles in product management. He emphasizes adapting to challenges and the pivotal role of AI in shaping future product management. Rathi's experience brings a wealth of wisdom for aspiring product leaders.

Aishwarya Ashok, former Growth PM at Zoho and now founder of Founders Foyer, discusses Zoho's remarkable journey as a bootstrapped SaaS giant. She reveals why Zoho remains private and shares its unique origin story. Aishwarya highlights strategies for landing product management roles and the challenges faced in this transition. Additionally, she emphasizes the rising importance of no-code tools and AI in product management, making the field more accessible for aspiring leaders.

Gautham Krishnan, Head of Product at Disney+ Hotstar, reveals secrets from managing the world's largest live streaming platform. He discusses the importance of second-order thinking to uncover hidden opportunities and shares insights on assessing product strategies. Listeners will learn how BluSmart is challenging Uber in India and the common mistakes during pre-mortems. Gautham also emphasizes the critical traits for hiring PMs and how AI can revolutionize product management. Perfect for aspiring product managers looking to elevate their skills!

Mona Gandhi, a founding member of Airbnb's growth team and founder of Upraise, discusses her pivotal role in transforming Airbnb from a startup into a global powerhouse valued at $85B. She explains how the company redefined product management to prioritize user engagement and market adaptation. Mona reveals the challenges of scaling, including a public relations crisis and the importance of localization for different cultures. Her journey from software engineer to a key product manager offers valuable insights for aspiring PMs.

Maria Chec, an Agile thought leader and host of Agile State of Mind, discusses the identity crisis facing Agile practices in 2024. She highlights the challenges Scrum Masters and Agile Coaches face, emphasizing a shift towards value-driven approaches. The conversation dives into why Agile thrives more in Europe, the blurred roles within product operations, and the resistance PMs show toward Agile roles. Chec also champions user story mapping and Kanban, showcasing them as essential tools for fostering collaboration and high-performing teams.

Ben Williams, a seasoned 2x VP of Product at Synk and CloudBees, shares his expertise in driving B2B product growth. He discusses the necessity of simplifying products to unlock growth and reveals how Product-Led Growth (PLG) is revolutionizing the landscape. Ben highlights the importance of prioritizing actions for user activation and retention while debunking myths about PLG reliance on freemium models. He also explores collaborative strategies across teams, effective pricing, and the shift from traditional funnels to adaptive growth models.