The Growth Podcast Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel
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Jan 31, 2025 Pierre Herubel, a B2B content expert with a massive LinkedIn following, dives into effective content strategies and social selling. He explains why infographics reign supreme in B2B content and shares key elements for developing a robust content strategy. The conversation highlights the importance of personalized outreach, engaging carousel posts, and leveraging lead magnets for SaaS growth. Pierre also emphasizes balancing work-life in Bangkok while managing a diverse creator business, maximizing authentic engagement on LinkedIn.
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SaaS Examples
- Pierre cites RB2B and Tella as examples of SaaS companies with good niche positioning.
- They solve specific problems for a defined segment, avoiding the "all-in-one" trap initially.
Content Team
- Build your content team based on distribution strategy and channel-specific skills.
- Prioritize copywriting and design for impactful content; don't just focus on strategy.
Founder-Led Sales
- Early-stage founders should focus on revenue generation through content and social selling.
- Invest time in creating content or collaborating with ghostwriters for consistent posting.
