

Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Episodes
Mentioned books

Oct 24, 2014 • 40min
Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn
Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand? In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy. Show notes: https://www.socialmediaexaminer.com/116See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 17, 2014 • 45min
Facebook News Feed: How to Respond to Facebook Changes
Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? In this episode, I interview Mari Smith, who is the world's leading Facebook marketing authority. She's authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. Show notes: https://www.socialmediaexaminer.com/115See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 10, 2014 • 47min
Online Publishing: Lessons From Five Years at Social Media Examiner
Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? In this episode you'll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years. Show notes: https://www.socialmediaexaminer.com/114See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 3, 2014 • 39min
YouTube Growth: How to Grow Your YouTube Channel
Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you "discover your inner geek," by focusing on productivity, apps and more. Show notes: https://www.socialmediaexaminer.com/113See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 26, 2014 • 38min
Advanced Blogging: How to Go Big With Your Blog
Do you have a blog for your business? Are you ready to take your blogging to the next level? In this episode, I interview Darren Rowse, the world's leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. Show notes: https://www.socialmediaexaminer.com/112See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 19, 2014 • 56min
Webinars: Growing Leads and Sales With Live Online Events
Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development. Show notes: https://www.socialmediaexaminer.com/111See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 12, 2014 • 40min
Writing and Social: Why the Written Word Is Your Marketing Advantage
Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Show notes: https://www.socialmediaexaminer.com/110See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 5, 2014 • 38min
Fan Content: How to Leverage Your Fans to Enhance Your Social Media
Do you want your fans to help market you? Are you wondering how to include fan content in your social media? In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Show notes: https://www.socialmediaexaminer.com/109See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 29, 2014 • 37min
Vine: Short Videos and What Marketers Need to Know
Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on YouTube and Twitter, Zach has more than 1.6 million followers on Vine. Show notes: https://www.socialmediaexaminer.com/108See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 22, 2014 • 47min
Measuring Social Media: What Marketers Need to Know
Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals? In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior. Show notes: https://www.socialmediaexaminer.com/107See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


