Measuring Social Media: What Marketers Need to Know
Aug 22, 2014
46:47
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Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals?
In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.
