Social Media Marketing Podcast

Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.

Marketing analytics expert, JJ Reynolds, discusses how to clearly convey marketing value with analytics. They explore the importance of reliable support in starting an agency and charging separately for analytics. Learn how to communicate metrics effectively, explore Looker Studio as a powerful dashboarding tool, and differentiate leads in marketing reports. Discover how to identify pain points in marketing and make data-driven decisions for better strategies.

In this podcast, AI integration expert Ron Callis discusses adopting AI in businesses, the importance of branding and marketing, challenges and excitement surrounding AI adoption in marketing, the significance of intellectual property in relation to AI, and the need for an AI council within a company. He also provides resources and training options for implementing AI.

Robert Rose, content marketing strategist, discusses the importance of having a content marketing strategy and the impact of AI in content strategy. He explores the distinction between tactics and strategy in content marketing and the use of AI for content creation. Emphasizes the need for cohesive marketing efforts and the role of the human storyteller.

Richard Bliss, an expert in leveraging company leadership on LinkedIn, discusses the importance of executives on LinkedIn, optimizing profiles, the power of regular and relevant content, and how to connect with him on LinkedIn and his website.

Amber Figlow, a social media marketing expert, discusses the importance of content repurposing, prepping content for repurposing, repurposing written content with AI tools, using AI for thumbnails, challenges with scheduling tools, and promoting the Social Media Marketing World event.

Discover the journey of Tyla Brimblecombe, a TikTok strategist. Explore the benefits of TikTok for creators and marketers. Learn how to create authentic content on TikTok and add audio to videos. Explore the importance of content consistency and experimentation on TikTok.

Explore the benefits of creating Instagram Reels and strategies for targeting the desired audience. Learn how to incorporate B-roll footage and text in Reels, and discover strategies for repurposing content and saving time in content creation. Find out how to access the full sound library for business accounts and use trending sounds or narration. Discover the ease of editing and scheduling Reels, including the use of third-party tools and the improved Instagram editing interface.

Melissa Laurie, TikTok marketing expert, discusses optimizing TikTok videos for search, the impact of COVID-19 on tourism, challenges faced by companies on TikTok, searching for information on Google and TikTok, using quarter actions and repurposing content on TikTok, and optimizing TikTok videos for more views.

Digital advertising expert Brooke Osmundson discusses the importance of Google Search Ads, the benefits of using observation mode, Google's in market audience feature, targeting strategies, and bidding on brand names. She also highlights the wide reach of Google and the opportunities it provides for targeted advertising.