Social Media Marketing Podcast

Explore Instagram lead generation strategies with guest Michelle Gifford, from photography to empowering women entrepreneurs. Learn about creating engaging content, mastering the Instagram algorithm, using attraction content for influencer marketing, and boosting engagement with ManyChat.

Melina Palmer, an expert in leveraging behavioral science to improve business results, discusses the power of framing, reframing, and priming in behavioral economics. She also highlights the effectiveness of close-up pictures and strong testimonials in marketing, and explores the concept of anchoring in decision making. Additionally, she provides insights on optimizing software pricing and tier placement for maximum effectiveness.

Explore an organic social marketing strategy with guest Jenny Li Fowler. Learn about building a loyal social media following, the importance of clear messaging and storytelling, and the power of monitoring and deep engagement on social media.

Katie Brinkley, social media marketer, discusses the power of connections and authenticity online. She highlights the value of developing a community on social media and the benefits of a targeted posting strategy. The podcast also explores the strategy of not including links in posts and using Instagram DM automation tools. Thoughtful engagement with commenters is emphasized as a way to build relationships and increase visibility.

Jay Clouse, an expert in YouTube video podcasts, discusses the challenges of gaining attention on YouTube with podcast content, the benefits of a YouTube-centered podcast for audience growth, and the importance of optimizing video interviews for YouTube, including attention-grabbing thumbnails and informative titles.

In this episode, Allie Mason, a social media expert, shares her journey from journalism to social media management. She discusses the importance of having a content strategy on social platforms and provides insights on building a loyal audience. She also highlights the benefits of the Something Greater School of Social and explains the process of building a social content strategy, including auditing previous content and conducting market research.

Louise Brogan, an expert in LinkedIn networking and outreach, discusses the power of LinkedIn for marketers, optimizing LinkedIn profiles, and building valuable connections. She compares LinkedIn to a valuable industry conference and shares creative strategies to maximize LinkedIn activities for business growth.

In this episode, digital marketing expert Jon Loomer discusses how to adjust Facebook and Instagram campaigns for the changing Meta ads landscape. Topics include adapting to the impact of the pandemic, the effectiveness of advanced plus shopping campaigns, embracing changes in meta ads, importance of attribution tracking, and navigating the meta ads landscape.

Podcaster and business owner Michael Stelzner openly shares his challenges, including financial struggles in his business. He discusses the benefits of a growth mindset and the personal sacrifices he made. Stelzner reflects on the challenges faced in 2023 and expresses commitment to pursue a big idea in 2024.

Andrew Davis, a marketing strategist, discusses unleashing creativity through constraints. He highlights the importance of embracing limitations as opportunities for more effective outcomes. The podcast also explores the power of incentives, personal anecdotes, and examples of successful creative solutions.