Open Market

In this chat, Eric Franchi, a general partner at venture capital fund Aperiam, shares his insights on the investment world. He discusses the key differences between being an operator and a VC, and what startups should expect from their investors. Listeners learn how to break into investing and the importance of networking for entrepreneurs seeking funding. Eric emphasizes the critical need for storytelling in investor pitches while highlighting the risks and rewards of angel investing. It's a must-listen for aspiring investors!

This week dives into the quirks of B2B marketing attribution, shedding light on how many companies misinterpret it. A humorous chat compares the joy of quirky jobs, like dressing as Toad, to typical corporate roles. Founders get actionable marketing strategies to engage audiences on a budget, while teams of 20 learn the importance of meaningful interactions. Explore the evolving landscape of marketing privacy with the shifting cookie policies and discover why traditional metrics might be missing the mark on brand loyalty.

This week on the pod, Eric and Joe are joined by Chris Riedy, former VP of Global Sales and Marketing at Twitter and current CRO at tvScientific, to discuss how to build sales organizations. Chris has the answers to all your sales development questions, whether your business is an early-stage startup or tech behemoth.

Joe gets his Bill Simmons on in this quick solo episode on how to do strategic marketing.If you go on B2B marketing LinkedIn (God help you), you'll see tons of people talking about strategic marketing. But what actually are the components of a marketing strategy? How do you put one together?Joe explains how he writes a strategic marketing plan in this episode so that you can do the same — or know what to expect from your marketing colleagues.

Eric Franchi and Mike Cassidy discuss their journey of building Undertone from an agency to a successful ad network, reaching $100M in revenue. They share insights on key hires, GTM strategies, and scaling the business. The podcast touches on their childhood influences, the importance of agency partnerships, adapting in the evolving ad industry, navigating competition, and the challenges of hiring and growth in building a successful business.

Joe and Eric interview Ryan Pauley, President of Revenue and Growth at Vox Media, to uncover how the digital media company moved into audio with great success. They cover the best practices for expanding to audio, how to exploit what makes audio unique (think: talent, personality, and intimacy), and what differentiates audio as a marketing opportunity. Check out the episode to learn insider tips from someone who did it right!

Co-hosts delve into the four winning strategies of adtech marketing: differentiated story, original data, thought leadership, and being present and personable. They emphasize the importance of standing out, utilizing unique insights, and establishing thought leadership to grow your business.

Exploring the traits that distinguish great AdTech CEOs, such as product expertise, GTM strategies, company culture, and talent acquisition. Highlighting successful CEOs and their key factors for success. Emphasizing the importance of purpose, movement, and disruption in the industry. Discussing building successful teams, prioritizing people, and facing challenges as an AdTech CEO.

Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: How to launch a new product or enter into a new market When and how to involve your customers in market expansion efforts What sales/marketing and product teams need to do to get aligned How to derisk your transition by enlisting customer champions If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!

The podcast discusses the journey of adtech startups from $1M to $10M, covering team structure, transitioning from founder-led sales to professionalized sales, hiring marketers, building brand strategies, and the evolving role of a CEO in company growth.