

Content Rookie
Nicole Michaelis
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Episodes
Mentioned books

Nov 19, 2021 • 28min
UX Writing, but not in English - how culture shapes writing in different languages
The podcast explores how writing for UX in different languages is influenced by culture, the challenges faced by UX writers in non-English languages, transitioning from creative backgrounds to user research, ethical design processes in UX writing, and the importance of community support for writers striving in non-English languages.

Nov 1, 2021 • 38min
Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!
Episode 34: Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!
In today's episode, my guest Katrin Suetterlin and I introduce you to neurodiversity. We talk about what it means for content and user experiences, and what you can do to raise awareness.
Learning outcomes:
Intro to Neurodiversity
Neurodivergencies vs disabilities
Advocacy
Raising awareness
Challenges in user experience design
Ebook accessibility
https://accessibility.uxdesign.cc/
Tokenism topic by Frank Spillers
https://frankie-spillers.medium.com/avoiding-user-tokenism-or-excluding-users-when-your-intent-was-inclusive-design-a92db1292e6c
Connect with my guest, Katrin:
LinkedIn https://www.linkedin.com/in/katrin-suetterlin/
Medium https://katrinsuetterlin.medium.com/
Twitter https://twitter.com/honest_x_sleep
Substack: https://katrin.substack.com/
Connect with the host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

12 snips
Oct 11, 2021 • 28min
How UX Writers and UX Designers collaborate - or why you should always keep asking questions
Discover the magic of collaboration between UX Designers and Writers, overcoming challenges and embracing curiosity. Learn how to convince stakeholders, secure a seat at the table, and work effectively under pressure. Hear insights from a seasoned UX designer and gain valuable tips for fostering collaboration and asking questions in professional settings.

Aug 31, 2021 • 44min
Burnout and exhaustion while working in content - you're not alone
Episode 32: Burnout and exhaustion while working in content - you're not alone
Today's episode is a discussion with two guests, Jane Ruffino and Candi Williams. We talk about how common burnout is when working in content and specifically as UX Writers in tech. We discuss our experience, what you can do to help yourself and others experiencing exhaustion, and how you can involve managers to help you. Most of all, we acknowledge that there are systemic issues when working as a UX Writer or Content Designer that may be contributing to feelings of fatigue and depression.
Learning outcomes:
Challenges when working in content
How to set boundaries
Speaking up when you're being spread too thin
Connect with the guests, Candi and Jane:
Candi Williams: https://linktr.ee/candwrites
Jane Ruffino: https://www.linkedin.com/in/jane-ruffino-ab490158/
Connect with the host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

6 snips
Aug 22, 2021 • 18min
A/B-testing designs and copy
Episode 31: A/B-testing designs and copy
In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.
Learning outcomes:
What is A/B-testing?
A/B-testing for copy
A/B-testing top tips
Working in Growth
Examples of easy things to test and how to break down more difficult scenarios
Skillsets needed to run successful tests (for copy or design)
Connect with the guest, Anna:
https://www.linkedin.com/in/annahatzisavas/
Connect with the host, Nicole:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
Twitter: @nicoletellsit
hi@nicoletells.com

12 snips
Jun 29, 2021 • 27min
Your first 90 days on the job as a UX Writer/Content Strategist
Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist
Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks into this quick episode. Focus on what matters most (relationships, processes, metrics, your well-being) and educate others about what you do.
Bookmark contentrookiepod.com!
Learning outcomes:
What to focus on first
Documentation
Who to build relationships with
How to establish processes from scratch
How to not get overwhelmed
Sharing with your manager
Educating others about UX Writing
Connect with the host, Nicole:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
Twitter: @nicoletellsit
hi@nicoletells.com

Jun 8, 2021 • 1h 5min
Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills
Exploring the importance of mentoring in the tech industry, challenges in hiring Senior UX Writers, negotiating salaries, diversity issues, and career development for UX Writing professionals. Insights on the gender pay gap and practical actions for supporting the LGBTQ+ community.

10 snips
May 23, 2021 • 26min
UX Writing and Content Documentation
Episode 28: UX Writing and Content Documentation
Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation do you need when and how should it look like? In this episode, I share what works for me when it comes to documentation and why I think this could be valuable for you even if you're not a writer.
Learning outcomes:
What is content/UX Writing documentation?
What formats should you use?
Which documents should you start with?
What about Slack, Trello, and Figma?
Where does UXW Documentation fit into the Design System?
...many more tips!
Connect with Nicole: hi@nicoletells.com
contentrookiepod.com // nicoletells.com
https://www.linkedin.com/in/nicoletells/

May 6, 2021 • 50min
Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher
Exploring breaking into UX Writing, being a generalist, and why UX Writing salaries are higher. Topics include transitioning into UX Writing, learning UX Writing, and easy tips to get started. The podcast also discusses the financial landscape of UX Writing, personal branding, hustle culture, and creating meaningful content.

Apr 30, 2021 • 19min
How to do UX writing without a UX Writer
Learn how to improve microcopy without a UX writer, explore who can do UX writing in your team, discover tips for tracking copy throughout design process, and find budget-friendly ideas. Dive into the significance of consistent terminology, strategic copywriting, enhancing UX writing skills, and managing UX writing without a specialist.


