

Content Rookie
Nicole Michaelis
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Episodes
Mentioned books

8 snips
Sep 20, 2022 • 25min
You're underestimating the importance of SEO for UX writing
Discover why SEO is crucial for UX writing as Nicole and guest Kat delve into the overlooked aspects of SEO, its integration with content design, and starting points. They emphasize authentic content, user experience, and ethical SEO practices, highlighting the impact of keywords on user engagement and SEO performance.

Aug 29, 2022 • 27min
Running a successful project with a UX writer, designer and researcher
Explore the success factors of a design project by collaborating with writers, designers, and researchers. Learn about inclusive hiring processes, scaling teams, and designing user tests. Discover valuable insights on user-centered approaches, recruitment strategies, and the value of testing in content design. Dive into the importance of life events and contextual triggers in improving user experience.

Aug 17, 2022 • 43min
How to explain what you do as a designer or writer
The podcast discusses the challenges of defining job titles for designers and writers, exploring the impact of titles on pitches and career success. They talk about popular titles in design and writing, how niching down or being a generalist affects job opportunities, and the importance of accurately describing what you do as a creative to clients or employers.

9 snips
Jul 5, 2022 • 27min
Get over your tone and voice guidelines
Exploring the challenges of tone and voice guidelines in writing, from creation to maintenance. Discussing the importance of inclusive language, evolving standards, and collaboration in guideline development. Addressing struggles in implementing guidelines and the significance of clear direction for newcomers in UX writing.

13 snips
Mar 30, 2022 • 30min
Junior UX writers! This one is for you.
From Nigeria to Europe, Ifi shares his journey into UX writing, the challenges of job applications, the importance of diversity in the industry, and the need for more junior content design positions.

Mar 4, 2022 • 22min
Freelancing as a content designer or UX writer
Explore the challenges and strategies of freelancing as a content designer or UX writer, including navigating client issues like setting boundaries and clarifying budgets. Learn about managing feedback, documentation, collaboration, and pricing in content design projects to ensure successful outcomes. Gain insights on setting appropriate rates and avoiding burnout as a freelancer in the industry.

13 snips
Feb 7, 2022 • 40min
UX writing compensation, negotiating your salary, and working in tech (EMEA focus)
The podcast discusses UX writing compensation, negotiating salaries in tech (EMEA focus), and working in the industry with insights on salary levels, perks, and career development. It explores the evolution of UX writing in Europe, navigating salary negotiations in tech, setting boundaries, and work-life balance in the industry.

9 snips
Jan 21, 2022 • 24min
Why you don't need to hire a native English UX writer
Episode 38: Why you don't need to hire a native English UX writer
UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them.
Learning outcomes:
Why native English doesn't automatically make you a better writer
How to raise awareness with recruiters and hiring managers
How to present yourself as a non-native English speaker
Avoiding discrimination
Connect with the guest, Stan:
https://www.linkedin.com/in/stanislav-olenchenko-25792b179/
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

9 snips
Dec 20, 2021 • 28min
Career transitioning to UX Writing and building content guidelines from scratch
Episode 37: Career transitioning to UX Writing and building content guidelines from scratch
Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk about her path into UX Writing, tips and tricks when working with content partners, setting up content guidelines from scratch, and much more.
Learning outcomes:
Career transitioning into UX (from marketing and startups)
Establishing yourself in UX Writing
Working with content partners
Creating content guidelines
Connect with the guest, Aladrian:
Twitter: https://twitter.com/AladrianNo_L
Linkedin: https://www.linkedin.com/in/aladriangoods/
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

6 snips
Dec 3, 2021 • 19min
Content design hacks for your everyday life
Episode 36: Content design hacks for your everyday life
Content design is awesome! But did you know you can apply it to your everyday life and communication as well? In this episode, I talk about some of the content design tools and approaches you can take to e.g. writing emails, asking for input from colleagues, and writing documents. A short but sweet exploration of content design thinking for anyone - even content newbies.
Learning outcomes:
Writing better emails
Glossaries for everything
How the table of contents can simplify your life
Do's and don'ts writing
Connect with the host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com


