The NTM Growth Marketing Podcast

Madeline Sims, the Brand and Marketing Lead at Rally, shares her journey in building a pickleball lifestyle brand. She discusses innovative marketing strategies and the thrilling challenges of startup life. The explosive rise of pickleball as a community-driven sport is highlighted, showcasing its role in combating loneliness. Madeline emphasizes understanding the brand's ideal customer for authentic connection and shares lessons learned from a marketing misstep in gaming. She also reflects on personal growth through surfing, drawing parallels to her professional journey.

"Experience creates connections between us and the consumer. It's all about the experience." - Tom Nguyen Tom Nguyen is a seasoned marketing expert with a proven track record of success in the industry. As the Chief Marketing Officer of JOOLA, Tom is responsible for driving the company's marketing strategy and growth. With his deep understanding of the market and his passion for the sports of table tennis and pickleball, Tom has played a key role in establishing JOOLA as a leading brand in both sports. Tom's past work experiences include lead marketing roles for several successful tech startups, where he honed his skills in digital marketing, brand building, and product development. His experience in these areas has been instrumental in JOOLA's growth, as he has successfully implemented innovative marketing campaigns and brought new and exciting products to market. In this interview we contemplate the rising popularity of pickleball and Tom's experience in digital marketing for the rapidly growing market. Website: https://joolausa.com/ LinkedIn: https://www.linkedin.com/in/envizion/ Instagram: https://www.instagram.com/envizion Facebook: https://www.facebook.com/envizion

"In order for a message to land with another person, you have to be able to put yourself in their shoes in some form or fashion… When we're not engaging our empathetic selves, that's when the copy feels flat." - Morgan Gist MacDonald Morgan Gist MacDonald is an author, speaker, and the founder of Paper Raven Books, an innovative publishing company designed to help first-time and experienced authors alike through the writing, publishing, and marketing process so they can get their books published and build a loyal readership and a long-term career as an author. Morgan believes that even an unknown debut author with no connections, platform, or following truly can sell tens of thousands of copies of a book, gather thousands of reviews, and attract fans of their work that will come back for more, year-after-year. In this interview we discuss Morgan's passion and her journey to get where she's at now in this industry. Website: https://paperravenbooks.com/ LinkedIn: https://www.linkedin.com/in/morgan-gist-macdonald/ Instagram: https://www.instagram.com/paperravenbooksllc/?igshid=YmMyMTA2M2Y%3D Facebook: https://www.facebook.com/PaperRavenBooks

This week's episode is an audio replay of our recent webinar about the fascinating world of AI and its impact on product marketing, competitor analysis, and strategic decision-making. Our industry experts share valuable insights, best practices, and real-world examples to inspire and guide your AI journey. Click here for a video replay of the webinar. And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program? Apply here. If you have any questions, don't hesitate to email: andrew@notypicalmoments.co Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"[Success comes from] being content with where things are right now… and not always looking into the future." -Sean Conley Ex-NFL Kicker, Sean Conley (Detroit Lions, Indianapolis Colts, New York Jets), suffered career-ending injuries from overtraining. He began practicing yoga as part of his rehabilitation and soon embraced yoga's mindfulness, meditation, and philosophy as a new life direction. Now a yoga instructor himself, he owns Amazing Yoga in Pittsburgh, Pennsylvania with his wife. In this interview we discuss this journey and his book, The Point After: How One Resilient Kicker Learned There Was More to Life Than the NFL. Website: https://www.seanconley.net/the-point-after LinkedIn: https://www.linkedin.com/in/sean-conley-870307201/ Instagram: https://www.instagram.com/amazingyoga/ Facebook: https://www.facebook.com/profile.php?id=100062113281026

"When you learn to be aware of the possibilities that could flow to you from a place of less stress and struggle, then far more incredible things will happen." -Janet McKee Janet McKee is a speaker, bestselling author, and high performance consultant and CEO of SanaView. She is one of only 200 elite coaches in the World Certified in High Performance by the High Performance Institute and is inducted as a member of the National Association of Experts, Writers, and Speakers. She is the author of the book Stressless Success: The Surprising Secrets to a Life of Passion, Purpose and Prosperity. Janet created the acclaimed Accelerated High Performance Program and the emPower3 Leadership + Lifestyle Retreats to empower others to break negative patterns and achieve greater success. In this interview we discuss Janet's journey and her motivations to get to this point. Website: https://www.sanaview.com/meet-janet/ LinkedIn: https://www.linkedin.com/in/janetmckee/ Facebook: https://www.facebook.com/JanetMcKeefan

"When you're successful, you can open up doors for other people, you can encourage young people… the sky is really the limit." -Carrie Melissa Jones Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management. She is the co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging. In this interview, we will cover Carrie's book, her inspiration for it, and a lot of industry questions. Website: https://www.buildingbrandcommunities.com/ LinkedIn: https://www.linkedin.com/in/carriemelissajones/

"I think there's so many ways that we're going to find that [AI] augments things versus takes people out of jobs." -Kris Palouda In this interview, Kris Palouda, a Fractional CMO and Strategist at No Typical Moments, speaks with Andrew about new AI tools such as ReadAI for meeting annotations and analytics, Qlip.ai for editing audio and video recordings into clips, Midjourney, and new ways to use ChatGPT in business including the differences between ChatGPT and ChatGPT 4. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/in/krispalouda/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"You are your asset and if you don't build on that asset and make it more interesting, more creative, more valuable… you will have atrophy in your career and in your life." -Mark DeLuzio Mark DeLuzio, President & CEO of Lean Horizons Consulting, LLC is known as a pioneer of Lean and the principal architect of the Danaher Business System (DBS). He serves as a trusted advisor to senior leaders in global organizations whose financial and operational metrics have flatlined. Leveraging his unmatched and inventive experience, DeLuzio helps them think differently about how to optimize their approach system-wide. In this interview, we discuss his book, Flatlined: Why Lean Transformations Fail and What To Do About It, the topics it covers, and how Mark got to where he is today. Website: https://markdeluzio.com/

"The question is: Can you have a model that gives control and ownership back to the individual?" -Shane Mac Shane Mac is the CEO & Co-Founder of XMTP Labs, a company working on XMTP, the largest open protocol and network for secure Web3 messaging. With XMTP and over the last decade and a half, Shane has focused on improving communications technology and leading companies that constructively challenge how we work. Through his career, Shane has been working to reconcile the inevitable boundaries between being a founder, executive, investor, mentor, and friend. These days, he believes life works best by knowing there's always more to learn, being aware of what he doesn't know, and always challenging himself to ask better questions. In this interview, we discuss the important functionality XMTP brings to Web3, how the idea came to be, the journey to get to where they're at now, and goals for the future. Website: https://xmtp.org/ LinkedIn: https://www.linkedin.com/in/shanemacsays/ Instagram: https://www.instagram.com/shanemacinstas/?hl=en