Author U Your Guide to Book Publishing

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore the Influence Factor... how authors can build it for themselves and their books. Digital influence is growing ... you as an author need to be tuned in and tuned on! Your take-aways include: -What is Klout and why you should care? -What about this thing called Kred? -Author tip: how to feed the #Klout beast daily to skyrocket you and your #book influence factors. -Savvy #author tips to create advocate #marketing for your book. -How to boost your score when it goes limp. -What steps you need to take first to get the attention of the SEO world and attract Klout. -What are the key Klout factors--what counts, what doesn't. -There are over 12 billion data points--only 400 key areas--what counts? Joining Judith will be Terry Brock, the author of the newly published Klout Matters: How to Engage Customers, Build Our Digital Influence and Raise Your Klout Score for Success! In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of your author and book promotion, marketing and influence.

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore getting your books in all the non-traditional places. It takes a lots to promote and market a book ... and finding the right spot to sell your books besides the obvious is always a supreme challenge. No more. Judith will have Brian Jud, a master in specialty and promotional type of sales. After all, who would thought that a bag of dog food could sell 200,000 copies of a book? Your take-aways include: -Where the buyers of your book are. -ID which ones are the right fit for your book. -How to determine the costs and get paid. -How can you keep repurposing your book into different segments. -How to follow consumer trends -How to deep dive into your tarket area. Joining Judith will be Brian Jud, the CEO of Book Marketing and the Executive Director of APPS. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

This week on Author U - Your Guide to Book Publishing, Judith Briles the creating of book covers and branding. It takes a lots to get the author and his or her book out there. It starts with the book cover and many cases. Your take-aways include: -Learn the elements of branding with your cover. -ID which covers work best with each genre. -How to determine the costs. -How to carry your theme through your website and all marketing material. -How much time to allocate for the create of your cover. And of course, much more! Joining Judith will be Kathi Dunn, the CEO of Dunn-Design. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book covers--both creating and how to use them in your over all branding.

It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have... others are worthless. Your take-aways include: •Learn what Book Awards can do for you and your book. •ID which ones are the right fit for your book. •How to determine the costs. •How to market your award once you win one. •Timelines and submission deadlines are critical. Joining Judith will be Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore crowdfunding for authors. It takes a village to create a book … and money. Money for editing; money for cover design; money for interior design and layout; money for marketing; money for publicity; money for printing books; money for education to become a savvy author; money for … Yes, it takes money. Thousands of dollars. Unless you have plenty of money to fund your book; an awesome friend or relative that loves what you do and is glad to write checks to support you and your journey; or you win the lottery … you need to noodle ways to underwrite your book project(s). CrowdFunding is a way to get money … other people’s money that comes to you as a “gift.” Oh, you will pay taxes because you will report it as revenues … but you don’t have to pay it back. That’s a Happy Dance for we authors. Your take-aways include: -Learn what CrowdFunding is and how it can work for you. -IDing which source to use and how it works and how you get paid. -How to structure your campaign and manage your roll-out. -How to create perks/rewards that deliver buy-in. -Timelines and how to develop partners to support your quest. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of how to “bank” your book project. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Beth Ziesenis, Your Nerdy Best Friend to be her guest. Beth has been on several times, this time she back with the latest and greatest gizmos and gadgets to make the author, writing and publishing life better. Her new book Release Your Inner NERD is out with the latest is aps tech tools and tips to get organized, creative and ahead. -Get critical security tools to protect your data. -Learn the ultimate free download for screencaptures. -Discover free alternatives to expensive image editors. -ID innovative options to meet with remote book clubs, colleagues and whoever! And, so much more! Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Stephanie Barko, voted the #1 Literary Publicist in America in 2010 and 2011 by the Editors and Preditors. Her savvy insights for what an author needs to do today to get his or her book out there are critical. Stephanie will be speaking in Denver, CO on September 21st, presenting the Author's Promtional Panorama ... don't miss it. Info is on the website, www.AuthorU.org. -How interviews can cross-promote your book. -How to market fiction. -What "key" social media platform that ALL radio talk shows want to see on your website. -Why Search Inside the Book is critical on Amazon. -Key things to do in setting up an Amazon.com/Advantage account. -How to integrate your Blog and your Book. -And, so much more! Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing

This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books. -Relationship marketing is at the core of book success. -How interviews can cross-promote your book. -Why links will keep your book going and going. -Tips on how to get the high traffic bloggers to cheer for you. -As always, much more. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Ira Blacker, the primary blogger for Printing By Design and and founder of Printing Source, Inc. Book marketing and branding strategies, serial blogging to create followers and intrigue with your posts and inside tips to get Google's attention. Learn: -The 5 quick steps to social networking. -What cross-marketing is and how to maximize it to become a rock star author. -All about creating serial blogs. -Why you need to think of your website as a wheel of spokes. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Joel Friedlander, owner of Marin Bookworks, Book Design and Production for Authors and Publishers, to be her guest. Book interiors and layouts are critical to your books success... know the right questions, working with the right designer can make the difference for you and your book. For the DIY, Joel has created a series of contemporary templates for fiction, nonfiction and children's books are easy pocketbook prices. There is Joel's third time on Your Guide to Book Publishing and always delivers a stellar program with immediate take-aways. Learn: *The 5 errors that every author needs to avoid in designing the interior of the book. *7 key things that every book design needs *How to work with a designer and how to negotiate a project. *How to use the new templates created for today's author and DIYer. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.