Author U Your Guide to Book Publishing

The experts agree that publicity is 10 times more valuable than advertising ... but what is it ... and what do you need to do to get it for your book? Critical questions and today's show has the answers. Judith Briles' guest today is Sandra Beckwith, a book marketing coach and award-winning former publicist. She talks, and reveals, what it is and how to get your share of it. Sandra will even divulge some of her insider success secrets that come from years of working with the press. Hot! Throughout the hour, they will cover: -What is it? -How does it differ from advertising? -Essential buzz-building mindset. -Using that mindset to attract media attention. -3 best and easiest-to-use publicity tactics. -How to build a publicity media list. -Mistakes to avoid. -Common mistakes even the pros make.

Good writing has to grab the reader immediately, then draw them into the world the author has created. It may seem that is just takes "talent" to accomplish this. Actually, it also takes skill. Talent can't be taught. Skill can. Joining Judith Briles, The Book Shepherd and host, is Mara Purl a best-selling and an award winning fiction and nonfiction author. Before that, she wrote and produced a hit show radio drama for the BBC. She'll be presenting an interactive Flash-Fiction Session where participants are actually going to create a piece of work in 45 minutes. Throughout the hour, we will cover: 1 - Premise -- What's your story about? What's one of your deepest beliefs as a writer? How do you get it on the page? 2 - Narrative Voice -- What do you have to say? What "voice" will say it? 3 - Character Development - 1st person, 2nd person and 3rd person. One can be limiting; one puts the reader in the hot seat; one is the reader. 4 - Story structure - Screen writing has one of the tightest kinds of structures. Map your story scene-to-scene, plot point to plot point. 5 - Dialogue - How do you make it sound real? How do you get characters to say both what they mean, and what they don't mean? 6 - Killer copy - How do you distill your story down to a 1- to 30-second "elevator speech"?

There’s an astonishingly huge difference between publishing your own book, and taking on other authors and trying to make a profitable business out of publishing their books. As the Indie Publishing field matures, we’re starting to see more authors attempt this leap. Others are forming publishing cooperatives, and still others are acting on plans to create small presses. Joining Judith Briles, The Book Shephered is Joel Friedlander is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher's Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 and writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap. They will discuss the positive and expected evolutionary changes, as simple organisms develop into more complex ones, creating new opportunities for all concerned. But even in the era of the 72-hour ebook (“Write it on Day 1! Prep it on Day 2! Publish it on Day 3!”), there’s a whole lot involved in making this transition from author to publisher. If you’re one of those authors who has caught the “publishing bug,” if you think you can take your success to the next level, here’s some guidance from someone who’s been there and who wants to see you succeed. Judith and Joel will reveal 7 Tips for Taking the Leap from Author to Publisher. Don't miss this show on AuthorU-YourGuide to Book Publishing!

Today's show is all about the ONE, single missing piece in web marketing. You are probably up to your eyeballs in how to do this and how to do that. Whether it's Facebook, Twitter, Pinterest, Google+, LinkedIn ... you name it; a lot is repetitive yet there is ONE SINGLE oversight. No more for the listeners to AuthorU-Your Guide to Book Publishing. My guest today is Marty Dickinson is the co-author of Web Marketing All-in-One for Dummies. He is also a 20-year full-time web marketer and certified platinum level service provider for CloudNet360 and he's here to talk to us about a new discovery he's made that simply NO ONE is talking about when it comes to selling more books, getting more speaking gigs, or simply running a business...He claims, this One Missing Piece is the key to consistent growth in a shaky economy. Your take-aways include: -The One missing thing to your web marketing success and business. -Treat every website visitor like they are a piece of gold. -Convert more website visitors to customers....faster. -Get higher conversion rates for every email you send to your list. -Eliminate hackers and malicious code from your website forever! -Double your sales value per customer without spending any more effort to get the second or third sale. -Use your author skills and credentials to build a residual income empire! -Keep or improve your search engine positions. -Manage all of these things without having to pay programmers to tie it all together. Another great show with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

No matter how much you think you need to publish a book--surprise, you may need more. The world of crowdfunding keeps changing for authors. Back again is the amazing Amanda Barbara, bringing AuthorU-Your Guide to Book Publishing listeners a wealth of information on insider tips and tricks to be successful with a campaign. Today, you’ve struck gold. Her motto is: Pubslush is not successful if you aren't successful. I love this attitude. Amanda is the CEO of PubSlush, the #1 crowdfunding site that is dedicated to authors and their books. She is an advocate for all things crowdfunding in the publishing world; speaks frequently at publishing conferences; and is a philanthropist at heart--serving on a variety of boards for children's literacy and the PubSlush Foundation. Join us for a compelling conversation, where you’ll hear all about: -What the key changes in crowdfunding for the author are in 2015. -Why Pubslush is different from everyone else and why you should care. -How to create the right rewards for your crowd. -Tips on how to entice your supporters. -How to market your book pre-publication. -How to develop an author-reader relationship. -How to launch your book with a bang. -What's new with book and buyer fulfillment. And, as always … much more. Another terrific show is coming your way with Author U - Your Guide to Book Publishing and Dr. Judith Briles, your Book Shepherd.

No matter how well you write, let’s face it, most authors aren’t online marketing experts. Chances are, you have neither the time nor budget to develop that expertise — you just want trustworthy advice and easy-to-implement ideas that will produce results! Well, today, you’ve struck gold. My guest on January 15, 2015 is a highly skilled writer, editor and digital marketer. Meet Hunter Boyle. As an editor, he’s grown several email lists, and as a marketer, he’s worked with best-selling authors across all genres. Hunter's first job out of college was producing iconic author Saul Bellow’s final literary magazine, but his long career in publishing is firmly rooted in the digital side. Join us for a compelling conversation, where you’ll hear all about: •The biggest mistakes authors make with digital and email marketing •Proven tactics to grow your fan base with email and social •Simple changes that will make your website more “sticky” •Tips for increasing engagement with your fans online •What best-selling authors are doing with email today to boost sales •Tools and resources to save you time and effort And, as always … much more. Another terrific show is coming your way with Author U - Your Guide to Book Publishing and Dr. Judith Briles, your Book Shepherd.

With upwards of 3 million new books being published every year, it's tough to achieve publishing success. As an author, even if you've written a great book, there are so many missteps you can take that can derail your chances for success. There are things you need to do before you write, marketing that needs to take place before and after your book is printed and so much more. My guest, Bret Ridgway, has been a guest on this show multiple times where he's shared his insider knowledge about the world of information marketing. His latest book is co-authored and titled: Mistakes Authors Make: Essential Steps for Publishing Success that can help your learn to avoid the fifty biggest mistakes that authors make. -What's the end game for your book? -How many of the "hats" that an author might wear really fit you? -The little talked about subject of book consumption -How are you going to attract the browsing buyer? -Building name capture mechanisms inside your books Another terrific program with Dr. Judith Briles, The Book Shepherd and Host of Author U - Your Guide to Book Publishing.

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into all the nuances of working with a Book Shepherd ... from your idea to manuscript to execution to the TaDah--your book. She is solo today... as a Book Shepherd to hundreds of books that have launched, she "see's books" and wants to make sure that the author sees his or her book as well. Her website is www.TheBookShepherd.com Book Shepherd's are master project managers of the creation of your book. A Book Shepherd should be a master of multiple components in publishing--from writing, to design, to marketing, to knowing what players will bring your book alive and so much more. Publishing isn't a piece of cake--it's work. A great Book Shepherd is the icing on your cake. •What is a Book Shepherd? •Where do you find one? •What does a Book Shepherd cost? •What are the must haves/dos in working with a Book Shepherd? •What can a Book Shepherd do for the Author and the Book? •What does a Book Shepherd cost? •What is the Author's responsibility in working with a Book Shepherd? •What is the Book Shepherd's responsibility in working with an author? •What about social media, can a Book Shepherd help here? •What about marketing, should a Book Shepherd know what needs to be done? •If the clock could be wound back, what should the author do, and not do? And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into how to "work an author event" and "celebration." With her is million book bestseller Susan RoAne. Her book, How to Work a Room was published 25 years ago and celebrates a new edition this year. Learn: -Hot tips for creating a book celebration. -What the key differences between book signing and a book event. -The #1 reason how a book signing ca work. -Tips on how to make your book event festive. -How "small conversations" can sell lots of books. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into jkey components of the Author's Journey--from idea to execution to outcome. With her is author Ashlee Bratton who launched Life Before the Lottery this fall after a crowdfunding venture. -Where do ideas come from? -How does an author deal with the unexpected--all the hiccups that can pop up at any time? -What are the must haves/dos to make the author journey successful? -What types of author pics do you need to complete the package of an author? -What are the must haves to create a successful crowdfunding campaign and what should be avoided? -When should the promo start for a book--before or after the author has it in hand? -What types of venues should be considered for a book launch/celebration? -If the clock could be wound back, what should the author do, and not do? -What's next in the Journey? And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.